GO Jiaju Newsletter With the implementation of the second-child policy in the country, children's furniture has ushered in a new spring, and Children's Day has just passed, and major companies have seized the development opportunities of the market and have seen the development prospects of children's furniture. The firepower is fully exploited to occupy the children's furniture market. But for the wardrobe industry, can the sales of children's wardrobes be driven by the fiery heat of the children's furniture market?
The potential of the children's room market is gradually increasing
Children's rooms and children's products suitable for many children have become the focus of attention. It is understood that families with "two children" plan, in addition to having sufficient economic base to change large houses, most still hope to complete the expectation of accommodating new babies through the transformation of children's rooms, so the combined children's furniture market will have Less potential can be dug. Children's rooms have also become the focus of current decoration. From the design point of view, with the simple, fashion and other elements become a popular trend, in the design process, manufacturing, for the children's room manufacturers, also provides a direction.
Children's Day sets off children's furniture consumption hotspots
In many home hypermarkets, many merchants have advertised the theme of children's day promotion, and many advertisements focus on the health and environmental protection of children's furniture, "pure solid wood", "formaldehyde-free", "import Words such as “environmental pine†are full of stores. On the Internet, suggestions and advertisements such as "Children's furniture is the best gift for children in June" are also everywhere. Can the "1 June" Festival set off a wave of children's furniture consumption? Each home hypermarket has made its own means.
“The store has launched a series of parent-child activities for Children’s Day. There are indeed many parents who bring their children to choose furniture.†A salesperson at a home hypermarket said that before the Children’s Day this year, the manufacturers prepared a large supply of goods, mainly children. Suite furniture and children's high and low beds, because according to their previous years' experience, compared to single-layer beds, the bed is obviously more popular with children. In addition, they also launched some new products this year, such as the desk that can be lifted and lowered, the size of the children's bed, etc., and it has also received good market effects.
Children's wardrobe development prospects attractive
According to industry insiders, from the sales of children's wardrobes in recent years, parents are increasingly willing to spend a lot of money on products that contribute to children's healthy growth, accompanied by the economic effects of the latest birth policy, children's products in the home industry. The market share will increase.
With the promotion of the New Deal, and the international home furnishing brands have entered the children's furniture industry in China, the competition of children's wardrobes in channels and brands will also intensify. An industry insider believes that although the children's furniture market is very attractive, compared with ordinary furniture, children's furniture has higher requirements for production technology, safety and environmental protection, and at the same time fully consider the physiological and psychological needs of children.
"It is a good thing, the market demand is big, the children's wardrobe is definitely better than the current market in the next few years, and it is also a driving force for the development of the company." A brand of children's furniture store manager said. In the interview, a number of resident children's furniture brands in various home furnishing stores in Beijing expressed their pleasure to liberalize the implementation of “two children alone†and adapt to the national policy to adjust the overall layout and product structure of the country to meet new opportunities.
Parents are buying children's furniture for their children. The first element to be considered must be healthy and environmentally friendly. A children's wardrobe with environmental protection, safety and convenience will be very popular among parents. Therefore, some experts suggest that wardrobe enterprises can be established. Children's wardrobe brand for consumers, specializing in wardrobes suitable for children, as a turning point in the development of the conscience of children's home market.
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