On December 26, the "Channel & Terminal-China Furniture Industry Development Summit Forum and the Fifth (2011) China Furniture Industry Annual General Evaluation List", known as the "Chinese Furniture Oscar" event, will be unveiled in Suzhou. Famous political, academic, and business elites will gather in Gusu to witness the annual industry event. There will also be a group of benchmarking enterprises and leading figures in the Chinese furniture industry in 2011, which will be staged at the grand awards ceremony to showcase their talents.
Settled in Suzhou, Guangdong, Sichuan and Su three bases gathered
It is reported that this year's general ranking came to Suzhou for the first time after the fourth general ranking was held in Chengdu, and for the first time realized the gathering of the three major industrial bases of Chinese furniture in "Guangdong, Sichuan and Su". As an important furniture manufacturing and distribution base in East China, Suzhou has always been regarded as one of the most potential markets for China's furniture industry with its developed logistics network, intensive information exchange and broad market prospects. Likou is well-known in the North and South "The Furniture Capital of Eastern China". This year's general evaluation list entered Suzhou, and the theme was "channels & terminals", aiming to use Suzhou's deep circulation foundation and active innovative thinking to let the views of elites from all walks of life collide violently here, igniting the ignorance of the Chinese furniture industry fire.
In this regard, Hu Weidong, the chairman of Jiangsu Sikexin Co., Ltd., said: "The annual general evaluation of the Chinese furniture industry is the highest appreciation for the Chinese furniture industry. This year's entry into Suzhou and deeper into Suzhou are also affirmation of East China furniture companies." Suzhou Bai Huang Guanling, general manager of Lan Furniture Co., Ltd., is also full of expectations for the first time the general ranking entered Suzhou: "In 2011, China's furniture industry experienced unprecedented challenges. In this situation, companies must use strength to carry out all aspects. Breakthrough, and seek a way out for better development of enterprises. "
A new channel terminal for the political, academic and commercial sectors
In 2011, affected by the European debt crisis and the impact of the international environment, as well as the impact of China ’s economic restructuring and the new real estate policy, the furniture industry encountered unprecedented challenges, showing unprecedented irritability and anxiety: while panic, expectation, channels and terminals It is at the most restless and turbulent stage. In this era of tremendous changes in half of the flames and half of the icebergs, the reshuffle of the Chinese furniture industry is accelerating.
At the same time, industrial real estate and commercial real estate around the furniture industry also showed a blowout attitude in 2011. More and more "hot money" began to enter this field. New types of commercial warfare such as the emergence of e-commerce, the continued explosion of terminals, cross-border operations, The different industry alliances are also providing more and more temptations to the industry. Is the furniture industry the last one to stay in the wind and sand, or is it to face the difficulties and embrace a diverse business era?
According to the introduction of the organizing committee of the general evaluation list, the current China Furniture Industry Summit Forum identified the theme as "channel & terminal". The organizing committee specially invited the academic authority represented by the famous economist Lang Xianping, and the general manager of Taobao Mall Ma Xuejun The e-commerce elite represented by the opinion leader represented by Zeng Zhenyu, the rotating chairman of the China Furniture Dealers Association, the circulation giant represented by Li Xiaojun, chairman of Chengdu Jiahe Jiayuan International Home Furnishing Mall, and Hubei (Hongan) Rongyuan Furniture Industry City The industrial base represented by Chairman He Wanli jointly analyzes how to unblock the upstream and downstream channel relations in a sluggish environment and explore a road for furniture companies to return to commercial populism.
Year-end inventory, hundreds of industry pioneers were commended
As the annual event of the furniture industry, the "Fifth (2011) China Furniture Industry Annual General List" will also be officially unveiled on the 26th. It will review the year and the future with the most authoritative and true perspective. The trend provides a reference for the furniture industry to step out of more and more excellent brands.
The reporter was informed that there are a total of 65 awards in 7 categories in this general evaluation list, covering all aspects of the industrial chain such as individuals, enterprises, brands, channels and so on. After more than three months of review, a jury composed of dozens of experts selected hundreds of representative enterprises, organizations, and individuals in the industry from tens of thousands of participating objects to commend, highlighting the selection The activity is authoritative, fair and open.
At the award ceremony of the general evaluation list, the "Top Ten News of China's Furniture Industry in 2011" will be announced, which is intended to review the hot events of this year and create new ideas for the industry. In the same period, "Top ten figures of the Chinese furniture industry in 2011", Several individual awards such as "Top Ten Entrepreneurs of China's Furniture Industry in 2011" are used to recognize their contributions to the industry in business management and innovative thinking. In terms of enterprises, there will be awards such as "2011 China's most influential enterprise in the furniture industry" and other awards, which will push the enterprises that play a role in promoting the development of the industry to the foreground and show their heroic status.
At the same time, channel vendors represented by Jiahe Jiayuan International Home Furnishing Mall, in 2011, proposed a new marketing promotion model, bringing new elements such as "industrial real estate", "brand direct sales", "headquarters base" into the traditional terminal field , Injecting fresh blood into the glued distribution industry, Hubei (Hongan) Rongyuan Furniture Industry City, with its unique cross-border marketing, reasonable division of labor in the park, and the successful practice of undertaking the furniture industry "East to West" It was unanimously affirmed by the organizing committee that they will be a surprise to the Chinese furniture industry in 2011.
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