The retail terminal market is weak, store rents, management fees, staff salaries, etc. are high, and low-priced products are dumped in the market. The pressure on dealers has doubled. Therefore, some small brand dealers, especially those in third- and fourth-tier cities, are selling. At the end of the year, there was a large “transformation†situation. Some brands have a large number of dealers, and the market conditions in different regions are different. The difficulty factor for maintaining stability is very high. When a competent dealer has experienced the initial, medium, peak, and decay periods, he is likely to enter the aging period. At the end of the year, consumers are rushing to decorate, and some manufacturers of furniture and building materials are rushing to replace dealers. According to industry sources, the replacement rate of home dealers will reach 60% by the end of this year. This may mean that in the future, if our furniture and building materials encounter problems in the future, the dealers who should be responsible for it in the end are likely to have gone to the building. After-sales call into the empty storefront easy to repair the hard furniture retail terminal fatigue dealers at the end of the year or will be a big change of blood "sorry, the phone you dialed is empty number ..." Recently, Ms. Zhong, who lives in Renshou, repeatedly called after-sales service call Unable to connect. It turned out that the merchants were withdrawn, and the cabinets in the warranty period could not enjoy the after-sales service. She could only go to the repair shop at her own expense to find someone to replace the faulty hardware. Recently, many consumers have encountered the same situation of Ms. Zhong, especially in the middle and third-tier cities of Langzhong, Longchang and Zizhong. “These cities are still in the state of being along the street as the city. The quality of the operators is uneven, and it is very easy to quickly open the store and die quickly.†Su Ding, president of the new Bomei chain group. For consumers, this situation will lead to the lack of many after-sales services, the most serious of which is that the professional can not be repaired free of charge during the warranty period, no original parts replacement, resulting in more money, or lead to Product comfort and service life have dropped significantly. At the end of the year, small-scale brand dealers have exchanged blood for a large number of exchanges. At the end of each year, small distributors of furniture and building materials can exchange blood for up to 60%. In order to investigate the authenticity of this statement, the reporter visited the major dealers. In the interview, the reporter learned that, taking the flooring industry as an example, the retail terminal market is weak, store rents, management fees, personnel wages, etc. are climbing high, hardcover houses continue to run on the wood floor market share, and small workshops are dumping low-priced products in the market... The pressure on the floor dealers has doubled. Therefore, some small-brand dealers, especially those in the third- and fourth-tier cities, have experienced a large “change of blood†at the end of the year, and some exchange rates are even higher than 60%. In addition, in addition to the flooring industry, coatings, wooden doors, cabinets, integrated ceilings, lamps and other industries, there are also widespread high blood transfusion rates, mainly due to factors such as store site selection errors, imperfect channel construction, and sharp decline in natural customers. . However, after many dealers stop acting, they will either switch to other industries or take the opportunity to represent other brands. It is understood that this part of the dealers have almost been placed in the after-sales problem of the previous operating brands, and there is no guarantee for the after-sales service of consumers. The comprehensive factors are difficult to adjust the manufacturers to actively replace the dealers. "Distributors as manufacturers to turn products into profitable links, and the move is hurt." The person in charge of the southwestern region of Schneider Electric told reporters that manufacturers are the least likely to see major changes. One party. However, some brands have a large number of dealers, and the market conditions in different regions vary, and the difficulty in maintaining stability is large. This is also the reason why many manufacturers open factory-operated stores under the financial conditions. It is understood that some manufacturers will also actively replace dealers, requiring them to stop the agent, the main reasons are two: one is the life cycle of the dealer - when a capable dealer has experienced the initial, medium, peak, decay period After that, he is very likely to enter the aging period. Once the dealers enter the aging period, innovation is weakened, pioneering is reduced, market share is reduced, and output value is falling.
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