For the cabinet, what is the most important thing? At the just-concluded Shanghai International Kitchen and Bath Show, the cabinets with the shape of the box are too numerous to mention, but the functionality and practicality are rarely seen to be substantially improved. Most of the cabinets brought to the exhibition show the development direction of the so-called brand, but it is difficult to see the caring and caring of the home owner.
The cabinet exhibition hall, which was occupied by half of the "outside party", made us wonder. Didn't the practical cabinets be made?
Cabinet purchase tips
Look at the brand: In the cabinet market, good cabinet brands basically represent the quality of good cabinets, so when you find it difficult to distinguish, you may choose from brand awareness.
Look at accessories: hardware accessories are very important for cabinets. Drawers and cabinet doors are not good enough to make the quality of hardware accessories look good. Moreover, the kitchen is damp and the soot is large, and the poor quality hardware will soon show problems. For the selection of hardware, consumers can feel more than a few drawers and cabinet doors when buying cabinets.
Look at the environment: Inferior cabinets often have problems in environmental protection. Panels, glues, etc. are all sources of pollution, and it is still difficult to eradicate them in the long run. Large brands of cabinets will choose raw materials with better environmental performance, and it is difficult to guarantee the environmental protection of the cabinets made by retail investors in the building materials market.
By the appearance of the beat out of the cabinet function is ignored
The minimalist modern look and the complex classic look are the two most prominent trends in the show.
The contemporary look of the cabinet emphasizes the futuristic, extremely simple countertops, metal or smooth surface countertops, a single color and built-in electrical appliances, making the kitchen look like a spaceship. However, for the appearance of services, the functional details that some cabinets should have been retained are hidden. In addition, the modern kitchen cabinets require inline kitchen appliances that are more expensive than regular kitchen appliances. These are issues that cannot be avoided in this type of cabinet.
Most of the classic-style cabinets choose the medieval "European Fan", and the solid wood is a countertop or a cabinet. The complex pattern added to match the overall style is also one of the characteristics. And people will realize during the use process that this kind of appearance cabinet will spend more energy on daily cleaning, and because of the size, color and style of the cabinet itself, the decoration style of the room interior should also be compared with it. Matching, otherwise it looks inevitable.
Not only the appearance of the outside, some cabinet brands also add popular elements to the concept of new products, such as a classic-style cabinet is named "Twilight City", so deliberately highlight the concept of the practice also let the viewer feel Some are inexplicable.
Too much attention to the appearance of the cabinet market looks a bit messy
The excessive pursuit of appearance has caused the cabinets on display to have more or less shortcomings in function. It can be considered that some brands that are not yet capable use the appearance to divert the attention of consumers. In this regard, Hong Junyi, general manager of the German company Belle Cabinet Beijing, believes that in the initial stage of the cabinet market, the blind pursuit and competition of some brands in appearance is a normal phenomenon. At the same time, Hong Junxi emphasized that the domestic cabinet market is still in its infancy, and some brands focus on the appearance of normal competition, but brands that blindly pursue appearance will soon “die†in the market.
Gao Jin, general manager of the European cabinets of the European cabinets, also put forward the same point of view. He believes that the cabinet brands that only pay attention to the appearance do not have long-term competitiveness in the market and cannot be continuously recognized by consumers. attention.
"Good cabinets must of course pay attention to appearance, but they are not dominant." Hong Junyi believes that cabinets, as a slow-moving consumer goods, are a very emotional cognitive process in the use of consumers. Because it is used every day, it will be a personal experience for the use of cabinets. A good cabinet brand will spend more energy on the details and functionality, combining fashion and practicality. Now, the domestic cabinet market is still in the stage of uneven cabinet brands. The pursuit and competition of emerging brands for appearance will inevitably continue for some time.
The overall design and service of the cabinet should be strengthened
Compared with the “beauty selection†of emerging brands, big brand cabinets pay more attention to inner beauty. On the one hand, it emphasizes the practicality of cabinets, on the other hand, it focuses on improving the quality of the overall design and service. Chen Hui, chairman of Dongyi Risheng Decoration Co., Ltd., who owns self-designed cabinet products, said that the design innovation of the cabinet itself requires time accumulation, and whether the overall design of the kitchen is reasonable and efficient, this is a question that the brand needs to answer every day. At the same time, the coordination of the kitchen space with the rest of the home is also important, and the integrity of the style should be guaranteed. From this point of view, cabinets should not be considered from the overall home space, cabinet brands should strengthen the overall space design capabilities.
"Cabinet three-point production, seven-point installation, as a family long-term high-frequency use of cabinets, pre-sales design services and after-sales installation services must be promptly followed up." Gao Jin said that the current focus of domestic cabinets should be in the details of the service To improve, the first is to customize the most suitable cabinet for each family, and the second is to improve the installation accuracy of the cabinet, which requires the refinement of each service link.
Intelligent technology needs to be more intimate
In the two slogans of intelligent home and humanized design, many domestic cabinet brands also hope to make a difference. Cai Xingguo, general manager of Boloni cabinets who also watched the show, said that the so-called intelligentization of many cabinets only stayed at the "point" and was not coordinated with the use of the whole kitchen. For example, adding a little damping or sensing technology, you call yourself "smart", which is too one-sided.
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