How to solve the unbalanced development of paint and coating integration

After more than 60 years of market cultivation, the paint industry in China has developed rapidly and is now showing a mature trend. As the country with the fastest economic growth in the world, China has attracted extensive attention from companies and investors from all over the world in the past two decades. In the coating industry, China’s total coating output has exceeded 9.5 million tons. However, despite this, China's paint industry is still constrained by many factors - such as serious homogeneity of the industry, lack of corporate innovation, and lagging market services. At the same time, the problem of unbalanced development of the integration of paint and coating has gradually emerged.

According to Xiao Bian, with the current economic development in China, the demand for real estate market has drastically expanded housing construction projects, which has undoubtedly led to significant growth in the construction coatings market. In recent years, in the tide of low-carbon and environmental-friendly economic development, the paint industry has developed toward water-based and various innovative scientific research products have been introduced. However, due to the special nature of the coating, it is not a good product to have a good market, and the relative lag in painting technology has become a major factor in the “dragging”.

There is a saying in the industry saying: "The construction of a three-point paint is seven points." No matter how good the industry is, it can only be applied through coating to make the paint practically applied and show its rich and colorful decorative performance. Therefore, both in the market and in the enterprises, there is a growing demand for coatings and integrated markets. In the development of the coatings industry, it is also necessary to pay attention to the matching and docking of paintings, to achieve one-stop service, and ultimately to enhance the competitiveness and connection of the industry. ability. How can companies do the paint integration if they want to go to paint and integrate?

In fact, technology has always been the soft underbelly of the development of the paint industry in China, and it is also the bottleneck faced by the downstream industries of coatings. At present, China does not lack good paint products. However, due to the lack of good communication between paint manufacturers and downstream companies, downstream companies or consumers know very little about coatings, and coating technology is a difficult problem. To solve this problem, in addition to the communication between manufacturers and users is indispensable, the rest must rely on the integration of painting.

Doing a good job is a magic weapon for the company. Xiao Bian believes that the paint industry is the best one for the solution industry. If your company's dealers only do 'sales' and do not do 'marketing', even the best products are difficult to sell.

Therefore, the selection of a good distributor is the key to paint integration. As an example, Fenlin paint entered the Chinese market for only five years, but with the strict screening and cultivation of its paint distributors, pre-sales and after-sales service in the pre-sale service quickly opened up a gap in the high-end market.

If the dealer's store is small and broken, and the service attitude of the dealer is bad, even if it is a big brand, consumers may have doubts when buying. Because the paint is not like a product such as food or clothing, it's important to have a good taste or a look. The first experience is very important. In addition to dealership stores and dealer services, the most important of course are sales and after sales. If companies are willing to spend time and money to develop a group of professional painting integration distributors, to do a "one-stop service" for consumers, then why trouble do paint sales?

Although it takes a process to integrate paints and coatings, it is also foreseeable that the future of our paint dealerships will be beautiful and pre-sales and post-sale services will be provided to ensure that the distance between consumers and products is no longer remote.