The year 2018 has come to an end. This year, the Chinese auto market has continued its 28-year continuous growth, facing the first decline since 1990. But at the same time, sales of new energy vehicles ushered in the climax at the end of the year. With the subsidy retreating into the countdown in 2019, many buyers are rushing to catch the "last train" in the last few days of December.
New energy vehicles are rushing to buy at the end of the year.
Ten years from the end of 2018, the salespeople in Beijing's major new energy car stores are busy. Different from the past, the store does not have to engage in price wars to win customers this year. Under the rush to buy, anyone who can have a car can win.
Although there are still more than two months from the expiration of the Beijing New Energy Passenger Car Configuration Index, in the face of the uncertain subsidy policy next year, the car buyers who have obtained the indicators are competing to sign the contract before the end of the year and catch up with 2018. The "last train" of the policy.
"The sales at the end of the year are particularly hot, the car is not enough to sell, all the stores are basically lack of cars, the order has to wait in line, and even customers add 6000 yuan to mention the car." BYD car 4S shop sales The staff told reporters.
According to the sales introduction, since the customers are rushing to sign the contract before the end of the month, the current models of various models are in short supply. The Yuan EV Chuang Cool Edition, which is called the “Oiji Artifactâ€, is the most popular among all models.
The reporter visited and found that in the near future, many customers in the 4S stores of major new energy vehicles visited the car every weekend, and even the store posted a reminder of “subsidy countdownâ€.
Although the official has not yet clarified whether to implement the new subsidy policy from January 1, 2019, but the reporter consulted Beiqi New Energy, Geely and other car companies, the answer is also: car buyers want to enjoy the 2018 subsidy policy Must place an order before the end of the year.
In addition, some car sales outlets said that there are models that have to wait for more than a month before getting a car. If you want to finish the card within the validity period of the indicator, you must complete the car purchase procedure in the near future.
The subsidy will continue to push down the decline or reach 40% next year.
According to data released by the passenger car market information association, the retail sales of domestic narrow-seat passenger cars reached 2.02 million in November, down 18.0% year-on-year. The sales volume fell for the sixth consecutive month; the cumulative sales volume from January to November reached 2015.20 million. The vehicle decreased by 4.0% year-on-year.
In contrast, sales of new energy vehicles are growing rapidly. In November, the sales volume of new energy narrow passenger vehicles was 129,000 units, an increase of 57.8% year-on-year; the cumulative sales of new energy passenger vehicles in January-November reached 845,000 units, an increase of 89.3% year-on-year.
On the other hand, subsidies for new energy vehicles have continued to decline.
As early as 2015, the Ministry of Finance and other four ministries and commissions issued the "Notice on the Financial Support Policy for the Promotion and Application of New Energy Vehicles in 2016-2020".
The "Notice" clearly states that the subsidy standards for other models except fuel cell vehicles will be appropriately degraded in 2017-2020, among which: the subsidy standard for 2017-2018 will be reduced by 20% from 2016, and the subsidy standard for 2019-2020 will be based on 2016. Decreased by 40%.
Although the 2019 new energy subsidy policy has not yet been introduced, many industry insiders predict that the subsidy decline will continue to increase by 20%-40% in 2017-2018, and local subsidies will be cancelled. . By 2020, the new energy subsidy policy for passenger cars will be terminated.
BYD's sales staff calculated the account for the reporter. Taking the Qin Pro EV500 as an example, the current subsidy is nearly 100,000 yuan. Even if it is calculated according to the 20% subsidy, next year, the purchase price of the same car will be 2 more. About 10,000 yuan.
"From the sales data, the ratio at the end of this year and the previous year is the most impressive. In addition to the new indicators, many of the first owners who bought electric vehicles also want to replace the vehicles before the end of the year." The salesperson introduced.
How will the car companies respond after “weaning�
On the one hand, the sales of new energy vehicles at the end of the year are hot. On the other hand, whether the auto companies can withstand the test of subsidies will also attract outside attention.
Taking BYD as an example, in early November, the company issued the “Announcement on the Reply of the Shenzhen Stock Exchange's 2018 Semi-annual Enquiry Letterâ€. It is mentioned that the subsidy policy for new energy vehicles in 2018 has undergone a major adjustment. The bicycle subsidy income of most new energy vehicles sold by the company during the reporting period decreased by about 30% compared with the same period of last year.
Although policy adjustment has brought certain impacts on corporate profits, continuous technological upgrading and adaptation to market rules have become the only way for car companies to develop.
In June this year, when the new energy vehicle subsidy new policy was implemented, the cruising range of 300 kilometers became the watershed for subsidies and lifts, while the subsidies for the cruising range of 150 kilometers were completely cancelled. The policy releases a clear signal: subsidies will be tilted towards high-quality, high-endage models.
Former General Manager of Beiqi New Energy, formerly since the media interview, said that in the product structure in 2017, EC series products (with a cruising range of less than 300 kilometers) accounted for about 80% of the product share. After the subsidy adjustment, the mid-to-high end products have accounted for more than one-third of the product share.
At the same time, companies are constantly innovating. For example, BYD has launched the Tang EV600 with a pure battery life of 600 kilometers and the Qin Pro EV500 with a pure battery life of 500 kilometers. Roewe also launched the MARVEL X with a maximum life of 500 kilometers.
Obviously, under the influence of policies, domestic new energy vehicle companies are shifting from “capable of making†to “making good†in order to survive.
Locally setting up promotion targets to improve quality and reduce costs
The reporter noted that although the car companies face subsidies to retreat. However, since the beginning of this year, various measures have been introduced at the local level to promote the development of the new energy automobile industry.
Including Shandong, Jiangsu, Jiangxi, Anhui, Yunnan, Tianjin and other places have intensively issued relevant documents, setting the target of new energy vehicles in the region.
For example, Anhui proposed that by 2020, the production and sales volume of Anhui new energy vehicles will reach 150,000 vehicles; in Yunnan, 2018 plans to promote 50,000 new energy vehicles in the province; Tianjin is also clear that from 2018 to 2020, the city will add new energy every year. The number of cars is 20,000, which accounts for 4.5% of the city's car ownership by 2020.
In terms of sales volume, in the past five years, the annual compound annual growth rate of China's new energy vehicles has reached nearly 130%, ranking third in the world for three consecutive years.
According to the State Council's "Energy Conservation and New Energy Vehicle Industry Development Plan (2012-2020)", by 2020, the production capacity of pure electric vehicles and plug-in hybrid vehicles will reach 2 million, and the cumulative production and sales volume will exceed 5 million.
In October this year, the China Quality Association released the results of the 2018 China New Energy Automotive Industry User Satisfaction Index (CACSI).
The data shows that the brand image, perceived quality, vehicle performance, design satisfaction and other ratings of China's new energy vehicles have improved. The number of failures of 100 new cars decreased by 13% year-on-year.
A series of data changes show that consumers' attitude towards domestic new energy vehicles is shifting from “wait and see†to “recognitionâ€.
In the eyes of the industry, electrification has become a major trend. In the future, with the advancement of battery technology, new energy vehicles will continue to expand their market share.
At the same time, after the subsidy is completely withdrawn, the new energy vehicle wants to compete with the traditional fuel vehicle in terms of cost and cost performance, and the task of improving the quality and reducing costs is still very arduous.
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