"Happy New Year in 2001!" When the time went into January 1, 2011, many outdoor shelters displayed Olay's Lunar New Year advertisements. On the same day, the five major national newspapers in Jiangsu, the Yangtze Evening News, Beijing’s Jinghua Times, Shanghai’s Xinmin Evening News, Guangzhou’s “Southern Metropolis Daily,†and Zhejiang’s “City Express,†also published Olay’s “Happy New Year 2001â€. Half-year-old advertisement. "This is the next Yulan Oil Cup!", "How could Olay make such mistakes?!", "What should be intentional, right?" All of a sudden, Olay became one of the hot topics in the city due to "Oolong" advertising. . Our reporter saw in Guangzhou that the outdoor advertising booth of the Olay Oil Red was full of festive atmosphere and the large slogan of “Happy New Year 2001†was very eye-catching. When reporters were parked next to the Lunar New Year ad, a few minutes later, they saw that advertisements attracted many pedestrians. In fact, as long as you look at the advertisements, you can see the "mystery": "2001 Happy New Year" below the characters, there are two lines of small words - "New Year, when the world's first year old, the skin is dreaming young At the age of ten, OLAY and you, with a more youthful skin and a more exciting self, are ready for the new year!†“Too smart!†The pedestrians who could not help but conceited praised the creative marketing of Olay.
Before this alternative Lunar New Year ad was staged, Olay's new generation of products actually played out an outdoor advertising slogan “When the world was a year older and 10 years youngerâ€. The picture was composed of Maggie Cheung and the product. From this point of view, Olay's advertising campaign for Lunar New Year has been long. According to OLAY's official microblog, their “10-year-old†advertising campaign is powerful: 5 commercial TV spots in the multi-year television show, 10 bus stations in 10 cities, and at least 40 million readers can See the front page newspaper advertisement on January 1st...
“The Olay ad is indeed doing a good job. People can read it after they see it for the first time.†“The OLAY advertisement was savage, and the microblogging has been relentlessly forwarded. We all volunteered as an advertiser. !â€, “There is news, concept execution is in placeâ€, “Olay Oil's advertisement is really creative! Attention is high, positioning is accurate!†The reporter saw on Sina Weibo, many netizens affirmed Olay’s alternative advertisements for Lunar New Year. .
Some industry experts believe that Olay's unique move is an outstanding creative marketing plan. Using the principle of spreading through the tablet has achieved a high degree of attention and dissemination efficiency. It is worthwhile for local daily chemical companies to learn from ad marketing.