---------- 2014 China (Zhongshan) Redwood Furniture Culture Expo was grandly held
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As people's consumption concepts change, they have a deeper understanding of the inheritance of traditional Chinese furniture in craftsmanship, technology and culture. People really realize that only the national is the best and the most competitive. People have gradually returned to reason from "Chongyang". The understanding of traditional national crafts and culture promotes the rapid development of the mahogany furniture industry.
As the promotion of the development of the mahogany industry, as the "first professional exhibition", the 2014 China (Zhongshan) Redwood Furniture Culture Expo and the 12th China Redwood Classical Furniture Exhibition were held at the Zhongshan Expo Center on March 15-19, 2014 held with grandeur.
The total area of ​​the exhibition is 20,000 square meters. It is hosted by China Forest Products Industry Association, undertook by Zhongshan City Redwood Furniture Industry Association, Shenzhen Asia-Pacific Media Co., Ltd., Zhongshan City Economic and Information Bureau, Zhongshan City Culture, Radio, Television, Press and Publication Bureau, Zhongshan City Dayong The Town People's Government, the People's Government of Sanxiang Town, Zhongshan City, the People's Government of Shaxi Town, Zhongshan City, the Redwood Chamber of Commerce in Guangdong Province, and the Furniture Chamber of Commerce in Zhongshan City.
This year's fair takes "wood" as the top grade, "red" moves the whole city as the theme, and the new concept of "new design, new power, new ideas", opened a new era of "Chinese traditional furniture design and cultural inheritance" in 2014. Since the preparation of the exhibition, nearly 100 media outlets across the country have reported that Tencent.com Asia-Pacific Home Furnishing, "Collection World Redwood Furniture", "Collection World Chinese Wood Carving", Sina Home Furnishing, Sohu Home Furnishing, Netease Home Furnishing, etc. The media promoted on the homepage of the website, and the Chinese cultural relics network, Chinese collection network, wooden insect network, agarwood network, Fobao network and other industry media frequently reported with special topics. The organizing committee has made great efforts in publicity and promotion, aiming to increase publicity, expand the scope of publicity, and attract the participation and participation of high-end people and collectors. It evokes people's exploration of the Chinese nation's culture for thousands of years, an in-depth analysis of traditional design concepts and craftsmanship, and promotes the Chinese nation's cultural industry with cultural connotations.
Jiapin Gathers Innovative Design to Lead the Industry's New Fashion
The ocean is used for Chinese and the ancient is used for the present. We are inheriting China Evergrande and drawing more diversified colors in integration. For this reason, the mahogany furniture launched the "new Chinese style, new classic" design style, and gradually recognized and accepted by everyone.
In this fair, "old wood and new work" has become the new highlight of the mahogany furniture exhibition. Many well-known enterprises have launched "new Chinese style, new classic" series products that are popular with modern consumers, and become the main product of this exhibition. Among them are Hongguxuan ’s new Chinese style masterpieces, “Hongshang†series, Hongfa ’s “elegant†series, Ditiantai ’s “prosperous age†series, and Fengming Qishan ’s “floor screen†series. "Xianzuo" represents the famous lion dance series "Lion Dance Sofa" series, the four gentlemen "Lotus Arhat Bed" series, Xianmufang's "Xinming's tube hat chair" series, "Dongzuo" enterprise Qingqing Yuhua's "Chinese summer spring and autumn sofa" â€Series and other new products.
The 2014 Zhongshan Mahogany Furniture Expo will be a competition for the new design concept of mahogany furniture, and will lead the industry's new design trend, highlighting its design level. It is a qualitative improvement of the mahogany furniture exhibition, providing more dealers with deep love for consumers New product of mahogany furniture.
Jing Zuo Su Zuoqi debuts in the north and south mahogany competition
For hundreds of years, the domestic redwood industry has been saying that "redwood is not just a river." Large companies in several schools have always believed in the principle of developing only regional markets, and rarely "go out." In order to make distributors achieve this worthwhile trip, on the basis of the original exhibitors, this expo will take the lead in breaking down the geographical limitations of North and South, and promoting the competition of "South and North Famous Enterprises" on the same stage. For the first time, it attracted well-known mahogany brands from "Xianzuo", "Beijing" and "Suzuo" to participate in the exhibition. Therefore, foreign companies account for 60% of this exhibition, which can be called the grand exhibition of China's mahogany classic furniture industry. To this end, all major schools have come up with the treasures of town and enterprises, staged a collection of "Su Zuo" Qing Ling Jun Xiu, "Beijing Zuo" grace and noble, "Guang Zuo" the grand spirit, "Xian Zuo" ancient charm Tiancheng's mahogany furniture show is a high-end summit in the history of Chinese mahogany furniture.
Buyers with high quality and sufficient purchases have achieved significant results    Â
The quality and quantity of professional buyers determine the success of the exhibition. In order to ensure that this exhibition has achieved remarkable results, Asia-Pacific Media used its resident employees in 367 prefecture-level cities across the country to enter the local mahogany furniture, wood carving root art, antique dealers, and professional store markets for face-to-face invitations, attracting from There are more than 10,000 professional distributors and high-end consumers in Guangdong, Beijing, Shanghai, Shandong, Shaanxi, Shanxi, Fujian, Zhejiang, Henan and other regions. It is estimated that there will be about 100,000 professional buyers, visitors and ordinary visitors in the five-day exhibition, with the majority of buyers in the Pearl River Delta business district.
Focus on highlights The three themes are eye-catching
This exhibition is tailor-made for buyers with three themed activities. The event complemented each other and pushed the exhibition to a climax.
One of the activities-the opening ceremony of the 2014 Zhongshan Redwood Furniture Culture Expo, specially invited Zhu Changling, leader of Zhongshan City and chairman of the China Furniture Association, Wang Man, executive chairman of the China Forest Products Industry Association, representatives of the national production base government, chamber of commerce, and industry well-known Experts attended the opening ceremony together. The scale is large, the specifications are high, and the coverage is wide. It is the most in the industry, and there are hundreds of media competing to report;
Activity 2-The Red Treasure City Rare and Treasure Exhibition will be grandly held, and the leaders from the Redwood Collection Industry Association, Chamber of Commerce Friendship, Collection Industry, Redwood Furniture Industry Chamber of Commerce and local associations will gather together;
Activity 3-Free visit to the Redwood Industrial Base, Hongfa, Hongguxuan, Dongcheng and other well-known local Zhongshan brands "open heart" for the first time, accepting field visits from dealers from all over the country, becoming the most anticipated dealers of this exhibition activity.
Publicize and promote new recruits to attract a wide range of people
In order to allow more distributors and visitors to keep abreast of the exhibition situation, the Guangdong Organizing Committee Zhujiang Channel, Zhongshan TV Public Channel, "Southern Metropolis Daily", "Guangzhou Daily", "Yangcheng Metro News", "Contemporary Commercial Daily" ", Guangzhou Communications Radio, Zhongshan Radio, Sina, Soufang, Sohu, NetEase, Tencent, People's Network and other well-known media once again in-depth cooperation.
At the same time, the organizing committee launched the most popular means of publicity nowadays-"micro-marketing", which integrates the advantages of resources for many years, and built a platform for joint promotion and promotion with the media for exhibitors. From online and offline activities such as "group purchase, package booking, website new product promotion, website member exhibition group group visit, high-end real estate mahogany home one-stop experience" and other activities, it has created more expandable space for enterprises, while leveraging the advantages of the media Corporate products and culture are fully publicized. "Micro" marketing helps companies seize emerging consumer markets. By cooperating with the organizing committee, the company's official WeChat and Weibo will release the latest information in real time, and organize WeChat and Weibo fans to spread word of mouth to help companies seize more emerging mainstream consumer markets and crowds.
The 2014 China (Zhongshan) Redwood Furniture Culture Expo has received strong support from the Zhongshan government, industry associations, manufacturers, sellers, professional buyers and industry media. With the new concept of "new design, new power, new ideas", it highlights the mutual integration and integration of the traditional mahogany culture and the new Chinese culture, which has been well received by industry professionals.
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