Sanitary ware market "concept hype" and then lift the wave

In the highly competitive bathroom market, the survival of the fittest is emphasized. For this goal, there are many strange appearances in the sanitary ware market. However, nowadays sanitary ware dealers have launched a discounted price that is lower and lower. The dazzling spree, limited purchase of ultra-low prices, various combinations of packages, cash back up to 10,000 yuan, etc., known as "luxury bathroom" is also in the "ultra-low storm price" in the bud, well-known unknown There are hundreds of domestic and foreign sanitary brands involved. A low and low price of sanitary ware really makes it difficult for consumers to distinguish between good and bad. According to analysis by industry insiders, if sanitary wares have long taken the price route, returning to consumers’ minds, “fine decoration materials” will become a luxury.

The concept of hype came one after another According to the survey, the world's top 10 sanitary ware brands have entered China, and these imported products have been produced in the country, pure imported ceramic sanitary ware in the entire Chinese market share of less than 5%. There are still some unknown “international brands”, just a certain Chinese manufacturer has registered abroad, produced in China, shipped to foreign packaging, and returned to domestic sales with “aristocratic lineage”.

Some shopkeepers introduced the concept of high-temperature asepsis to consumers: “The temperature is more than 800 degrees in the low-temperature pottery, in the 1600 degrees is the medium temperature pottery, only to reach our 1800 degrees high temperature pottery.” And another clerk declared, "Our products have reached more than 2800 degrees when firing, and those that are lower than this are not qualified." In the end, how many degrees of fire can be considered high-temperature pottery? Is high temperature pottery the best? According to one dealer, ceramic sanitary ware is mainly divided into first-class products and superior products, and the price of excellent products is two to three times that of the first-grade products. Because of profit-driven sales, first-class products are said to be superior products when they are sold, and consumers generally do not see the distinction between superior products and first-grade products on the surface. Only rely on testing instruments or can be used after a period of time. Identify it. Some dealers use the asymmetrical channels of consumer information to shove consumers.

Sanitary ware market "concept hype" and then lift the wave of discount market has 蹊跷6 fold, 5 fold, 4.5 fold, most of the sanitary ware in the market should be discounted, at least hit 8 fold, the lowest sometimes hit two or three fold. Is it a real discount or a fake discount? One salesman said that this was a sample, and some were paralyzed; another salesman said that this had been discontinued and the style was outdated; the third salesman said that he handled the inventory and did not pressure the funds. Before and after the three salesman's words are true or false. Customers found in the market, the new listing is also discounted. The other shopkeeper said the truth: “Who is now subject to the target price? Generally, we have to discount at the price. We hit a 60% discount.” Someone asked, “Why would you put the price so high? Is the price not better?” The shopkeeper also felt helpless. “There is no way. The customer’s psychology is to bargain.”

In addition to discounting in various names, there are direct out-of-the-line prices, that is, the original price of several thousand is now selling more than 100, the original price of nearly a thousand dollars as long as tens of dollars, such a low ultra-low price, who does not move ah? However, at the reminder of professionals, the hand reached the inner wall of the outlet and discovered the reason for the low price: There was no enamel on the inner wall of the outlet. Now there is a wide variety of promotions. Consumers want to shop around and be careful.

Sanitary companies broke the news for ceramic sanitary ware, but hardly heard of any company that has proposed a tightening development strategy. The only similar thing I heard was Marco Polo's proposal to develop a business at the slowest pace. More often than not, whenever a newspaper is opened, certain companies have achieved rapid development, and how much annual sales have increased, etc. Similar information has filled our eyes and made us blind. The rapid development can be to China. The general description of the sanitary ware industry in the past ten years, but the strong demand directly leads to the formation of a simple development thinking. In the past ten years, most companies often judged the victory of a company based on the sales scale, and secondly measured profits as a measure. In the minds of the bosses, it seems that simply opening the factory means infinite orders and huge profits.