The security market staged a golden storm and will soon sweep Qilu Earth

In 2011, major foreign companies and a large number of well-known enterprises have taken all the stops in order to capture the market in the second and third tier cities in China. They have staged price wars and produced new products. The security market in domestic second-tier cities has also staged a battle for gold. Shandong is no exception. Shandong, one of the coastal provinces, seems to be a relatively independent region in China. As a relatively developed economy on the eastern coast, it is administratively subordinate to East China. As one of the most developed regions in China's security industry, East China has produced a large number of well-known security companies, including many listed companies. As a security market with a high volume of "gold", East China brought together the top security companies in the country and even the world. This piece of brick was almost carved out.

The development of the Jinan security market is active. On the whole, China's security industry has experienced rapid development in the mid-to-late 1990s. In 2002, it entered the technological upgrade structural adjustment period. In 2006, the security market for safe city construction entered the fast lane of development. After the Beijing Olympics and the Shanghai World Expo, security products have blossomed in the first, second and third-tier markets.

Jinan gradually developed modern industry and commerce through the Yanjiaji and Beijing-Shanghai railways and became the first city in China to open itself. With the construction of modern railways and highways, modern cities can easily reach all cities in the country and become one of the important logistics centers in China. What is more reflected here is the characteristics of “trade flow-type”. More than half of the security products in the city are "digested" by the local market. The overall security market demand is large and the application field is intensive, which makes Jinan become one of the important concentration areas of Shandong security products.

According to Wang Linyan, head of Jinan Huaqiang Electronics World Market Department, “The current Jinan electronics market includes Cyberspace Digital Plaza, Qilu Technology Digital Commercial Building, Euro-Asia Electronics Building, Bainaohui, Chenguang Security Market, Huaqiang Electronic World, and Haolu Electronic Building. Among the 78 electronic markets, there are about 100 merchants engaged in security, of which one-third are agents of security products, and the remaining two-thirds are security dealers, and most of them are concurrently doing some small-scale operations. Security Project On October 19, after the opening of Huaqiang Electronics, many security merchants have moved and have settled in the 4th floor of Huaqiang Electronic World. The entire four floors serve as a security zone, occupying one-fifth of the total market sales, according to the security market. With the rapid development, I am confident that in the future, the sales volume of the security area of ​​Huaqiang Electronics Market will account for a higher and higher share of the market."

The security market of Linfen security products has approached saturation. The construction of second-tier cities is hot and has great potential for development. After nearly two years of hard work, most of the urban construction in Shandong has gradually become large-scale. Increase rapidly. In particular, large-scale construction of “Safe City,” “Safe Campus,” and “Safe Community.” Huge business opportunities have attracted security companies in developed areas such as East China, South China, and North China to attack the market, and even some well-known security foreign companies Get involved.

Linyi City enhances and strengthens the trade and logistics industry as a key project for the development of the city's service industry, continues to implement the “business-to-business” strategy, and accelerates the upgrading of traditional markets with modern logistics concepts and format transformation. With a number of well-known logistics companies settled in Linfen, it has been preliminary Formed a comprehensive modern logistics park that radiates throughout the country. Yang Chaodong, general manager of Huaqiang Electronics Market, stated: “Linyi has strong logistics support and has become a security wholesale market in the surrounding areas of Shandong. Now, the marketing forms of the security market are constantly enriched, and e-commerce, chain operations, warehouse operations, and supermarket operations The modern distribution business such as general distribution, general agent, etc. has become the mainstream of Linyi security and commerce."

Zibo's project developers advocated the standardization and standardization of Zibo City's urban and rural staggered layout stretch, and it is a unique cluster city. In today's society, vigorously developing new rural monitoring projects has become an important part of the construction of safe cities. The safe construction of rural monitoring projects is bound to be a large market for security products. This is an undoubted fact. This is not only one of the conditions for the construction of new rural areas in China, but also a realistic demand for the development of the security industry market. It is also an inevitable result of the development of the rural economy and social stability. The safe construction of rural monitoring projects is inevitably a big market for security products. This is an undoubted fact. This is not only one of the conditions for the construction of new rural areas in China, but also a realistic demand for the development of the security industry market. It is also an inevitable result of the development of the rural economy and social stability.

Qiao Jun, head of Qisai Technology Market, explained: “Zibo serves as a regional center city in Shandong Province and plays a role of bridge in the entire Shandong market. Most security merchants in the Qisai Electronic Market do security projects, and the security market characteristics tend to be "Appliance-type" features, combined with regional characteristics and social environment, closely follow relevant government agencies and management departments, do rural security work, and actively establish a new mechanism for rural security construction; as a security company, vigorously develop a suitable rural Security market products, exploring the new developments in the rural security market, are both a commercial and social responsibility."

Qingdao security market is generally optimistic about the high-tech electronic security industry. It first started in Shenzhen and started to develop. It quickly led the development of the national security industry, and gradually formed the "South China" center in Shenzhen, Beijing, and Shanghai. "Circle", "North China Circle" and "East China Circle" three major security circles. Today, Qingdao’s security market also has unique advantages in the application of new technologies and the introduction of new technologies. Coupled with the unique human resources in the Shandong region, the focus of future industrialization development of Shandong security enterprises should be on high-tech research and development, In terms of introduction, productization, and market application, we have fully utilized existing advantages to establish a vanguard image that guides the trend of the industry in Qingdao. On the other hand, it is necessary to break the regional concept as soon as possible, establish a nationwide sales network, and establish cooperative relationships with more security companies in other regions so that businesses can radiate across the country and become truly national or even international. enterprise.

As a relatively economically developed region in Shandong, Qingdao's users generally have higher requirements for products and higher acceptance of new technologies and new products. This provides a good space for the development of security companies; on the other hand, Qingdao City As its core area and leading city. Closer to the international standards, the degree of understanding and absorption of high-tech at home and abroad is high and timeliness. Therefore, the products of security companies in East China are often characterized by high technical content and advanced technology.

It can be said that the security market in Qingdao has played an exemplary role in Shandong. At present, Qingdao's security companies have a certain degree of technological advancement, and the adoption of new technologies is relatively common. At the same time, as one of the regions that began to experiment with the market economy earlier, enterprises in the Shandong region are more standardized in terms of market competition, and the competition between security companies is mostly based on benign competition, focusing on corporate reputation and service quality.

Prospects for the Yantai Security Market The development of the Yantai Safe City project is just in its infancy. In 2010, the central city organized 118 key urban construction projects and completed RMB 12 billion in urban construction investment. The preparation of the urban master plan and the preparation of the city’s “twelfth five-year” city’s near-term construction plan were initiated. Eight special projects including rail transit network, traffic organization around the railway station and underground space, and 20 controlled detailed plans for the surrounding area of ​​the Chaoshui Airport and the Phoenix Industrial Park in Laishan District have been completed. In the whole year, 36,467 square meters of building area has been approved, and the coverage rate of urban built-up areas has reached 95%. The urban center area realizes the connection of the five areas of digital city management, places importance on the construction of safe cities, reduces the factors of disharmony and instability, vigorously develops the urban security market, and improves the urban public security prevention and control system has become the trend of the construction of a harmonious society, and the market development space is also Gradually increase.

Local national policies will vigorously promote the construction of safe cities, and comprehensively deepen the construction of urban alarm and monitoring systems; while continuously expanding the coverage of urban alarm and video surveillance systems, and promoting the interconnection and resource sharing of urban alarm and monitoring systems, they will provide security companies with A lot of new opportunities. In addition, the government's active introduction of foreign investment has undoubtedly provided a solid backing for security companies in the development of the southwestern market.

With the accelerating pace of economic development in Shandong Province, Shandong's security market has become increasingly clear. It is believed that in the near future, Shandong's security market will become a "battleground for security" and more security for "Guangdong Army" will be fought, and local security markets will also This has led to a new round of development opportunities and continues to contribute to the development of the Shandong security market.