Where is the pain of China's paint companies in the impetuous era?

Impetuosity is a characteristic of this era. Like most of us, we are pursuing a "fast" word. "Fast noodles," "high-speed trains," "fast English." We are all impatient and we want to achieve it immediately when we see the goal. After reaching it, continue to keep an eye on the goal so that it can reach its goal quickly. This is repeated until the end of life.

The same goes for the development of the company. "Windiness and irresponsibleness" to do big business. It may not take many years to think of a company with hundreds of millions of assets in a short time and turning it from a small company to an industry leader. Especially at this stage, many paint bosses are pursuing the idea of ​​“making quick money”. Earlier in order to make money to invest a lot of money to attract investment, recruit distributors to direct the distribution of goods, simply not to support the dealers as well as the sustainable development of the entire market.

In fact, there are many ways in which domestic paint companies can develop their models. They are stable and steady, they pay close attention to the quality of the project and regard it as the life of the enterprise; they rely on the “advantage” of price and cut corners; they rely on the “hard-line relationship” of the local government to stabilize the project; more exaggerated, they focus only on “investment” and distribute the product. Business as a tool for making money. However, there are also exemplary enterprises that insist on quality and service. They regard the channels as corporate life, such as Nippon, Midas, Bardez, and other companies.

Efforts to expand the scale of the company are understandable and necessary for the development of the company. However, when the foundation of the company is not solid enough, the development strategy of expanding the market scale for the market size is a bit of a distraction. The purpose of business development is to make it more profitable. At present, the competition in the paint industry is unprecedentedly fierce. Under the premise of strengthening the strength of enterprises and keeping their own business territory, the development is the most basic development method. However, blindly expanding the scale of the enterprise market not only increases the difficulty of the company's management, but also generates capital risks to a certain extent. This can easily lead to the loss of the company's business because of small losses.

In the past few years, due to the boom in real estate, some of the Chinese paint companies' expansion methods have been “enclosure movements,” and they have waited for the added value of real estate companies through “enclosures”. The attitude of the company's top management is so impetuous that the entire company’s employees can “stabilize” where they are going, and this “expanding enclosure” development approach is only temporary. It is the “desire” of the domestic investment industry that makes the paint companies ready to go. At present, industry laws and regulations are not standardized, and incompleteness leads to frequent occurrence of various events.

In addition to the psychological impact and high risks of “enclosures” on coating companies, the management energy and scope of a company are always limited, so that there is no limit to the expansion of scale and “enclosure”, it will certainly make the enterprise energy is too scattered, resulting in The lack of management in the “core” department can not guarantee the effective operation of normal business. If there is negligence on the channel, it will affect the reputation of the entire company in the industry, and it will not hurt the morale of the company.

The “enclosure” distracts energy and leads to problems in the corporate channels. This can lead to a large amount of staff energy and material costs. In order to make up for the losses, the company will carry out more “enclosures”. In the end it will enter a terrible vicious cycle. If high-risk behaviors do not yield high profits, companies will face poor funding, and they will even “slow down” rather than “rapidly develop”.

Therefore, this kind of “quick-seeking” business “enclosure” behavior is not worthy of enterprises to follow. This kind of operation mode that does not conform to the general trend of sustainable social development will not only cause enterprises to fail, it may also harm the interests of the entire society. These are the manifestations of the impetuous mentality of our company. Impetuousness makes paint companies like this, with the front foot pressing on the accelerator and the rear foot pressing on the brakes. In theory, the most modest country is the most loved to go extreme. The painter's heart is buoyant, and its root causes are caused by quick success and instant benefits. Many paint bosses have lost their sense of reason under the shackles of the name lock, arrogant, mad and impetuous and ignorant and immature.

I have read an article about the mystery of Haier Changsheng. One of the most important ones is to overcome impetuous mentality, do everything in a down-to-earth manner, and do a good job every day. There is such a comparison. If you train a Japanese and let him wipe the table six times a day, he will do it. And a Chinese will start rubbing it six times, and slowly feel that five times and four times are possible. wipe it up. Haier’s management mechanism is aimed at the people of the country who are not serious about doing things. They don’t work well, they do not have enough work every day, and they become a chronic problem for days and days. Each employee (including the president) is bound to complete the daily work day, and the quality of daily work is required. A little (even if it is 1%) progress.

A senior researcher at the Institute of Economics of the Chinese Academy of Social Sciences has raised several questions: How can a small company extract the crown of success? How do big companies avoid the fate of a shipwreck? How can we build our own longevity company? How can we build China's own "aircraft carrier"? In fact, for Chinese paint companies, mentality is more important than capital. Rational, objective, and dialectical spiritual pillars and ways of thinking are more important than rounds of business opportunities.

In 2012, real estate regulation and economic austerity policies continued. In this wave, perhaps only the hard-working companies can continue to survive and grow.