From 2010 to 2011, the rapid and rapid development of the real estate industry will inevitably lead to the development of the daily hardware sanitary ware industry. The daily hardware sanitary ware will present a new trend under the new situation, and the daily hardware sanitary ware products will show a household trend. More to meet the needs of home hardware. The design of new products for daily use hardware sanitary ware is more humanized, and energy saving and environmental protection is a new feature of new products for daily use hardware. At present, the concept of sanitary ware has far exceeded the traditional concept of the past. As an iconic item of modern luxury living, it enters every aspect of people's lives. It not only has hygienic and clean functions, but also includes health care functions, appreciation functions and entertainment functions. In terms of the function of use, only the flushing method of the sanitary ware product has a swirling type, a silent type, a diagonal type, a straight type, a siphon type, a jet type, and the like. The shape of the bathroom products has appeared in a one-piece type, with a basin series, a one-piece toilet, a bidet, a squatting device, a urinal, a mop basin, a column or a desktop washer. In recent years, sanitary ware products have also introduced a series of complementary products with functions such as a leisurely bathtub, cabinet basin and steam room. Bathroom hardware products tend to be more user-friendly, with rich products and more options. Sanitary ware has been continuously developed and improved. More and more consumers are paying attention not only to product price, quality, after-sales service, but also to the brand's popularity and reputation. If the enterprise still stays in the business philosophy of the past seller market, it will definitely be at a disadvantage in the market competition, and even be ruthlessly eliminated by the market, the sanitary industry enters the era of brand marketing. Enhance brand concept and compete with high-end market Secretary-General of China Kitchen and Bathroom Engineering Committee Gao Shiyan: China has become the world's largest consumer market for sanitary products. Many domestic sanitary ware brands have achieved or exceeded the performance of foreign brands, but TOTO, American Standard and other foreign sanitary ware brands. Utilizing strong financial strength and high brand awareness, it has almost monopolized China's high-end sanitary ware market. In addition to historical reasons, the lack of brand awareness of domestic companies is an important reason for this situation. Many companies said in the interview that "low-end price, high-end quality" is their current business philosophy. Some sanitary ware companies make full use of promotional methods to attract consumers' desire to buy. As a result, starting from the second quarter of this year, the price war in the sanitary industry has been intensifying, and there has even been a rare low price of 199 yuan for toilets. This price is obviously lower than the manufacturing cost, but the brand is not only equal to the sales volume. Recently, the biggest misunderstanding in the bathroom industry is: equating companies with brands. In fact, a brand is a spiritual property that can be independent of the factory. It can belong to you or belong to others. There are also many companies who mistakenly believe that with good products, big factories have big brands, put most resources into specific things, and are not willing to invest in brand marketing. Accurate positioning and accurate marketing Brand is an effective tool for enterprises to participate in competition, and also a tool and carrier for realizing enterprise value. It is not an optional but a necessary choice. Positioning is the primary issue of brand operation and a strategic issue for the future development of the company. It turns out that companies that have never been sized and have no all-encompassing brands. In the era of information flooding and product proliferation, only brands with accurate positioning can be recognized and selected by consumers. By studying international brands and referring to the current market structure, there will be several trends in the development of China's sanitary ware industry in the future: First, there will be a few “comprehensive sanitary ware brandsâ€, and second, there will be “professional brandsâ€. "The third is the emergence of "personalized bathroom brand." The head of Bajiat sanitary ware said: “Baigujing†class hopes to use products with international standards, but their economic strength is not enough to consume high-end products, so they often pursue “marginalizationâ€, such as buying well-known big Brands with relatively low price, special products and so on. Therefore, many products can be organically combined to make friends of this class both affordable and satisfied with "small capital". Bathroom companies should also pay attention to the key points to win the market's affirmation. At present, many locks on the market are applied in the business field, and the locks applied in the business field have relatively higher requirements for intelligence, because they can be controlled by various intelligences, such as fingerprint control, retina control, or other electronic magnetic cards. Information, etc. to control. Locks used in the business field, their style, style and style are not as demanding as civilians, mainly focusing on electronic intelligent control, and the development of intelligence is also critical.
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