Red rosewood furniture 109 yuan / kg, rosewood furniture 399 yuan / kg, huanghuali furniture 499 yuan / kg ... do not think this is the supermarket to sell vegetables or lumber mills to sell the original wood, this is in the recent classical furniture exhibition On the other hand, a furniture company named Lian Tianhong sold the finished mahogany furniture in an ingenious manner. Is the sale of mahogany furniture by catty? How much is it better to sell in the end than to sell? This subversive traditional sales model not only caused an uproar in the industry, but also attracted the attention of many ordinary consumers who loved mahogany furniture. Questioning the concept of speculation caused consumption to pay attention to the art of war. There are clouds in the war: all warriors, with righteousness, to win. In today's mahogany furniture market, where resources are scarce and competitive, it is only surprisingly successful. This time, the strategy of selling the furniture of Fujian Tiantianhong not only broke the tradition of traditional mahogany furniture market according to the pieces, but also the price model of the consumption of mahogany furniture from luxury consumption into civilian consumption. In the old days, Wang Xietang was in front of Yan, flying into the homes of ordinary people. The mahogany furniture, which has always been a symbol of identity, is now going to be close to the civilians or will it be worth the price? Will consumers question the quality and material of furniture? Yu Tianzhen, the person in charge of Liantianhong Furniture, told the reporter that for a long time, mahogany furniture was sold at a discount, and the profit margin was huge, which made many non-professional consumers “feet the second monkâ€. Now advocate the implementation of clear price, with the market value of each kind of mahogany raw materials, adding manual and other costs, according to the scientific and reasonable pricing system, according to the kilogram price, the consumer product weight multiplied by the unit price is the price, can be clearly understood . The reporter visited several major mahogany furniture markets in Guangzhou, such as the Vietnam Flower and Bird Fish World and JSWB, and found that the mahogany furniture brand is still valued by piece. For example, the price of the high-low bed of the rosewood branch of Vietnam is 86,000 yuan, and the price of the small leaf rosewood bed is 480,000 yuan, which can be used for 20%. According to Ms. Chen, the purchaser of the rosewood house, even the sales model of selling redwood furniture by catkins has the concept of hype. Whether consumers agree or not will take time to see the results. Remind consumers in the profit-making industry to shop around with the gradual recovery of the property market. From the middle of this year, the mahogany furniture market has re-heated, and the prices of raw materials and finished furniture have all risen to 2007 levels. According to industry insiders, domestic mahogany furniture prices remain high, terminal profit margins and price speculation are the main reasons. For example, Indian lobular rosewood raw materials of 240,000 yuan per ton, the normal situation of 1 ton rosewood can be used as a top incense cabinet, plus labor costs, the cost is about 260,000 yuan, but generally the retail price of such goods is about 500,000 yuan; Red rosewood chair, the normal cost is about 9,000 yuan, and the retail price is about 22,000 yuan. It can be seen that the profit margin of mahogany furniture retail is indeed considerable. So what is the price difference between the price of the sky and the retail price? Take Guangzhou's most hearty Vietnamese rosewood and Indian lobular rosewood as an example. The reporter found on the brand's website that a small leaf rosewood mountain bed is 266kg, calculated at the price of 399 yuan/kg, and the price is 220,000. Yuan or so; and a similar style of a brand of mahogany furniture store is about 300,000 yuan. However, Mr. Yin of Gongpinxuan mahogany furniture pointed out that in the case of lobular rosewood furniture, it is well known to make mahogany furniture. Ten sandal and nine empty, the wood consumption is very large, so the cost cannot be simply measured by the weight of the product; On the other hand, even the sour red rosewood is the Laos rosewood. The rosewood of the general rosewood brand is the Vietnamese rosewood, which is not comparable in terms of price. Regardless of the industry's response, it is worthy of recognition that even Tianhong's model of selling redwoods in kilograms has narrowed the distance between mahogany furniture and ordinary consumers, and can also lower the overall price of the market. Experts from the Provincial Furniture Association pointed out that when consumers purchase the luxury and investment-worthy furniture products of mahogany furniture, they should visit and compare them to choose the brand that suits their consumption purposes and economic ability.
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