Bosen , a home brand founded by Huang Zhihui, Lin Fuyuan and Chen Annan ten years ago, has developed into a large-scale enterprise integrating R&D, production and sales. On the occasion of the tenth anniversary, Bosen Home launched a large-scale "Boss Friends Season" event in Bossen, and used the "Grateful Gala, One Benefits" discount to give back all the old friends who accompanied Bosen for ten years.
Ten years old friend, better than loved ones
Ten years ago, Burson was born. Chen Annan recalled that long ago, he and Huang Zhihui had known each other because of business dealings. At that time, everyone was still very young, and now they have known each other for more than ten years. Lin Fuyuan came from Taiwan at that time. Carpenter was born. When Chen Annan knew him, the hair he kept was a deep impression on Chen Annan. And Chen Annan himself is a dealer, very clever. After the three people met, they had more contacts and found that there were many common languages ​​and they talked about each other.
In the early days, Huang Zhihui had a company mainly engaged in soft furniture. Chen Annan felt that the software sector was a single item in the home industry, and the products were relatively single. So everyone thinks, can you make a bedroom series or even a suite series? Once this idea was put forward, it was agreed by three people. "Before Huang Zong was in charge of production in the company, so I was familiar with the production of the products; I have worked as a dealer before, and I know more about the styles of the market and products; Mr. Lin originally opened some stores in Taiwan, and he is There are also a lot of experience in the design, so Lin Fuyuan is responsible for the design of the product. In this case, we are all responsible for each of the production, design and market, and the chances of success are relatively high, so we just hit it off. ""
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Bosen Three Musketeers
Ten years have passed in the blink of an eye, and the experience has experienced ups and downs and falls. After the storm, especially after the changes and “shuffling†of the home industry in recent years, Bosen still stands. The friendship between the three founders of Burson, such as the weaver of dreams, blooms brightly in life, releasing a fascinating and profound fragrance.
Take advantage of the Internet, be a consumer brand
In recent years, the voice of the Internet has become more and more high, and the concept of "Internet +" has emerged. Many people are rushing to this. E-commerce has become a hot tool for various companies and wants to be divided into one big cake. In the face of the Internet, Bossen did not act rashly. "Although the influence of e-commerce is expanding, in general, e-commerce has the least impact on the home industry." Chen Annan said.
Home is a personalized consumption, there are "three": heavy experience, heavy logistics, re-installation. “Re-experience†means letting consumers really feel the product, and the experience and the hand-to-hand are all experiences. For example, if you want to buy a sofa, the best way is to go to the store, and see the style and color of the sofa. You can sit and sit with your body to feel whether the sofa is soft and comfortable. The furniture belonging to high-end durable goods is an industry that pays great attention to experience, and the offline experience is especially important. This is unmatched by e-commerce. “Heavy logistics†can not be said more, the furniture volume is generally larger, transportation and delivery are big problems, so the furniture should be transported by a special logistics team to ensure the quality of the goods. “Re-installation†is because some furniture needs to be installed in combination. If it is sent by ordinary people without professional quality, it can't help users to install. No professional is responsible for installation, which may affect the use effect and even affect consumption. The degree of affection for the brand.
Internal and external repair, the way to win
In the earlier marketing methods, a lot of people were attracted by the gimmicks and the public, and the products on the market were also numerous. How to stand out from the crowd, win the hearts of consumers, and form a word of mouth, it is every business must think. For Chen Annan, who has been engaged in marketing for more than a decade, he believes that "the real essence of marketing is to meet the needs of consumers." Product development is not just to satisfy the designer's aesthetic and sense of accomplishment, not just to satisfy the profit of the seller. The joy, but the essence is to serve consumers, from the consumer's point of view, really pay attention to what they need, understand their pain points, solve their needs and improve after-sales service. In doing so, we can draw closer to consumers and let consumers feel the true intentions of the company.
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Bosen Ten Years Old Friends Season
Old friends gather together
For the eleventh year of the arrival of Bosen, Chen Annan said that in the future, Bosen will be more abundant in products. “There are two ways to win the enterprise. One is to return to the product, the R&D and production are market-oriented, the products that consumers really need, the cost-effective, and the quality are guaranteed. The second is based on the internal management of the enterprise. The service capability and level of improvement. Persson will continue to implement these two articles steadily now and in the future."
Ten years old friend, better than loved ones
Ten years ago, Burson was born. Chen Annan recalled that long ago, he and Huang Zhihui had known each other because of business dealings. At that time, everyone was still very young, and now they have known each other for more than ten years. Lin Fuyuan came from Taiwan at that time. Carpenter was born. When Chen Annan knew him, the hair he kept was a deep impression on Chen Annan. And Chen Annan himself is a dealer, very clever. After the three people met, they had more contacts and found that there were many common languages ​​and they talked about each other.
In the early days, Huang Zhihui had a company mainly engaged in soft furniture. Chen Annan felt that the software sector was a single item in the home industry, and the products were relatively single. So everyone thinks, can you make a bedroom series or even a suite series? Once this idea was put forward, it was agreed by three people. "Before Huang Zong was in charge of production in the company, so I was familiar with the production of the products; I have worked as a dealer before, and I know more about the styles of the market and products; Mr. Lin originally opened some stores in Taiwan, and he is There are also a lot of experience in the design, so Lin Fuyuan is responsible for the design of the product. In this case, we are all responsible for each of the production, design and market, and the chances of success are relatively high, so we just hit it off. ""
Bosen Three Musketeers
Ten years have passed in the blink of an eye, and the experience has experienced ups and downs and falls. After the storm, especially after the changes and “shuffling†of the home industry in recent years, Bosen still stands. The friendship between the three founders of Burson, such as the weaver of dreams, blooms brightly in life, releasing a fascinating and profound fragrance.
Take advantage of the Internet, be a consumer brand
In recent years, the voice of the Internet has become more and more high, and the concept of "Internet +" has emerged. Many people are rushing to this. E-commerce has become a hot tool for various companies and wants to be divided into one big cake. In the face of the Internet, Bossen did not act rashly. "Although the influence of e-commerce is expanding, in general, e-commerce has the least impact on the home industry." Chen Annan said.
Home is a personalized consumption, there are "three": heavy experience, heavy logistics, re-installation. “Re-experience†means letting consumers really feel the product, and the experience and the hand-to-hand are all experiences. For example, if you want to buy a sofa, the best way is to go to the store, and see the style and color of the sofa. You can sit and sit with your body to feel whether the sofa is soft and comfortable. The furniture belonging to high-end durable goods is an industry that pays great attention to experience, and the offline experience is especially important. This is unmatched by e-commerce. “Heavy logistics†can not be said more, the furniture volume is generally larger, transportation and delivery are big problems, so the furniture should be transported by a special logistics team to ensure the quality of the goods. “Re-installation†is because some furniture needs to be installed in combination. If it is sent by ordinary people without professional quality, it can't help users to install. No professional is responsible for installation, which may affect the use effect and even affect consumption. The degree of affection for the brand.
Internal and external repair, the way to win
In the earlier marketing methods, a lot of people were attracted by the gimmicks and the public, and the products on the market were also numerous. How to stand out from the crowd, win the hearts of consumers, and form a word of mouth, it is every business must think. For Chen Annan, who has been engaged in marketing for more than a decade, he believes that "the real essence of marketing is to meet the needs of consumers." Product development is not just to satisfy the designer's aesthetic and sense of accomplishment, not just to satisfy the profit of the seller. The joy, but the essence is to serve consumers, from the consumer's point of view, really pay attention to what they need, understand their pain points, solve their needs and improve after-sales service. In doing so, we can draw closer to consumers and let consumers feel the true intentions of the company.
Bosen Ten Years Old Friends Season
Old friends gather together
For the eleventh year of the arrival of Bosen, Chen Annan said that in the future, Bosen will be more abundant in products. “There are two ways to win the enterprise. One is to return to the product, the R&D and production are market-oriented, the products that consumers really need, the cost-effective, and the quality are guaranteed. The second is based on the internal management of the enterprise. The service capability and level of improvement. Persson will continue to implement these two articles steadily now and in the future."
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1.High quality aluminum alloy profiles, thickness 1.2-2.0mm
2.Excellent quality thermal break aluminum profiles, thickness 1.4-3.0mm
3.PVC/UPVC material (need to be ordered)
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2.Double toughened glazing:5+12A+5mm/6+12A+6mm...
3.Laminated glazing:5+0.38PVB+5mm/6+0.76PVB+6mm...
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