Abstract Turning real estate news five years ago or earlier, real estate profits have become one of the most frequent topics. However, the once-popular real estate industry is now embarking on a high-margin altar. For real estate companies, the overall sales performance is red...
Turning real estate news five years ago or earlier, real estate profits have become one of the most frequent topics. However, the once-popular real estate industry is now embarking on a high-margin altar. For real estate companies, the overall redness of sales performance can not hide the continued decline in profit margins. As of Monday, the statistics of relevant institutions show that nearly 50% of the net profit of the real estate companies fell last year, and nearly 30% of the real estate enterprises predicted a loss.
In fact, the property market has entered a new normal, and the differentiation between housing and housing has intensified, and the market has bid farewell to rapid growth. The decline in the profit rate of housing enterprises did not occur until last year. The net profit of housing enterprises is generally not high. It has already become a consensus in the industry. From the statistics of research institutions, since 2010, the net profit margin of A-share listed real estate enterprises has declined at a rate of about 1% per year. It is estimated that in 2015, the industry gross profit margin will be lower than 30%, and the average net profit margin may step on the red line of 10%.
Due to the immature supply system and opaque policies, the ability of developers to acquire land has become a decisive factor in the survival and development of real estate companies. Buying a piece of land, waiting for appreciation, and making profits have become the main way for real estate companies to obtain huge profits. With the decline in real estate profits, this model is doomed to work. Once the projects with high prices are postponed into the market, it will inevitably bring huge financial costs to the housing enterprises, and the profit margin will be limited.
When real estate bids farewell to huge profits, inventory and costs continue to rise, the future of housing companies relying on simple scale expansion, increase profits has come to an end, exploring new profit models, business model changes will be the only way out for housing companies. Those companies that are good at business model innovation, financing innovation, product innovation, service innovation, governance innovation, marketing innovation, etc., will gain more development space. Taihe, which has developed rapidly in recent years, is a good example.
On the afternoon of January 25th, Taihe Group released its 2015 annual results forecast. In 2015, Taihe Group achieved a net profit of 1.2 billion to 1.3 billion yuan attributable to shareholders of listed companies, an increase of 53.11%-65.87% over the same period of the previous year. The significant increase in sales and net profit of Taihe Group in 2015 was mainly attributable to the strategic layout of the company's real estate and high-quality differentiated products, effectively evading the market risk during the industry adjustment period, thus maintaining a high growth trend.
With the end of the era of profiteering, the real estate industry gradually ends the era of resource-based profiteering and enters a conventional market ecosystem, which will force real estate enterprises to accelerate transformation, bid farewell to arrogance, close to customers, provide diversified product services, and will become the future development of real estate. trend.
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