The China E-Commerce Research Center recently released household e-commerce consumption statistics. The results show that the scale of China's household e-commerce is expected to exceed 205 billion yuan this year.
Data analysis, in 2013, China's home furnishing industry online sales scale of 70 billion yuan, accounting for 3.9% of the offline sales market. In 2014, the scale of domestic household e-commerce transactions reached 119.7 billion yuan, a year-on-year increase of about 50%. In 2015, this scale is expected to reach 205 billion yuan, equivalent to three times that of 2013.
Data analysis, in 2013, China's home furnishing industry online sales scale of 70 billion yuan, accounting for 3.9% of the offline sales market. In 2014, the scale of domestic household e-commerce transactions reached 119.7 billion yuan, a year-on-year increase of about 50%. In 2015, this scale is expected to reach 205 billion yuan, equivalent to three times that of 2013.
According to the report, Chinese consumers spend an average of more than six hours a week on online shopping, three hours more than the global average, and the mobile payment penetration rate is much higher than the international average. At the same time, the online e-commerce shopping rate reached 17.5%, which became one of the areas where e-commerce scale grew rapidly after apparel and 3C digital.
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