Chinese shoe-making enterprises compete for the capital market

This year, following the listing of Meike and Ching Mei, on March 29, Flyke International went public on the Main Board of Hong Kong Stock Exchange, which opened up 20%. Domestic shoe companies went overseas for listing in Hong Kong, Malaysia, Singapore, South Korea, and the United States, raising more than 14 billion yuan in funds. Xinhua, Youlanfa, and Huali Shoes are also expected to be listed in the first half of the year. The six companies including Jordan, Dehui, Industrial Leather, Profitable Leather, Pacific (601099) Footwear and Taiya Shoes are expected to be listed. Listed in the second half of the year. This year's shoe companies can be described as getting involved in capital competition.

It is understood that Xinhua Company has submitted application materials to the Hong Kong Stock Exchange; Delhui, Jordan, Jinba menswear and other six companies have been reported to the Supervision Bureau for the record; there are more than 30 companies and brokers signed a contract to enter the substantive listing process. It is reported that Jinjiang, China’s largest footwear base, accounts for 40% of the country’s market share and 20% of the world’s total. It has high-profile announced that it will create “Jinjiang plate”, with more than 100 listed companies, and the Jinjiang government plans to use tens of millions of yuan each year for Encourage listed companies and listed reserve companies.

Relevant experts pointed out that with Anta, Xtep, 361 degrees, and Hongke have successively listed in Hong Kong and Singapore, the capital market has created a number of "rich myths" for shoe companies. Regardless of the purpose of financing, or focus on the brand effect, the market for shoes companies seems to have become a long-term plan. In recent years, Anta, 361 Degrees, Xtep and other companies have seized the capital market opportunities, successfully raised a large amount of funds through IPO and refinancing, used for management innovation, technological transformation, brand promotion, business expansion, etc., and achieved extraordinary development. .

In July 2007, Anta was listed on the Hong Kong Stock Exchange, financing 3.168 billion Hong Kong dollars, and realized a net profit of 1.25 billion yuan two years later. During the period, total sales amounted to 5.87 billion yuan, an increase of 27% over the same period last year. In 2010, it continued to increase its brand promotion efforts and successively cooperated with the Chinese Olympic Committee to provide equipment for the Chinese Winter Olympics to increase brand awareness. This year it plans to increase the number of retail outlets to 7,200. Li Ning, who also performed outstandingly in the capital market, succeeded in the past 2009. It surpassed Adidas China with a 25.4% YoY increase in sales to reach 8.387 billion yuan. It is second only to Nike in the domestic sports market share. "Second place." In the first year of this year, Li Ning went to the United States to open a store and enter the Nike base camp.