Custom Wardrobe - The Inevitable Trend of China's Wardrobe Industry Development

As the number of high-end consumer groups in China has increased dramatically, more and more overall closet markets have continued to mature in major cities in China. More and more consumers are starting to pay attention to the overall living art of the home. The old-style and low-end whole wardrobe can no longer satisfy the consumers' pursuit of exquisite life. Now people prefer to include more independent creative ideas and features in their home life. This makes People have more and more demand for “total closet” customized furniture, and gradually formed a popular trend. It can be said that custom closet mode is the inevitable result of market development.

Custom wardrobe market status

According to industry insiders, the current overall competition in the closet industry is relatively fierce. There are several fatal flaws: Due to the very low product prices and the long price of goods, the cost of production bodies has also been increasing all the way, which restricts the development of the entire industry. After more than ten years of development in the industry, basically the difference between each brand is relatively small, and the quality difference is much the same. The entire industry and brands do not have many clear development directions and goals. Since most people like to go near the road, they have chosen not to spend a lot of money on R&D. The products are more inclined to simple plagiarism and imitation. The brands and brands There is no major leap and breakthrough in sedimentation, with similarities and plagiarism. And the wardrobe industry entry barrier is low, the market also appeared a large number of small workshop companies and small brands, the development of various brands is relatively mixed, mixed, small and medium-sized companies with more and more small brands, vicious market competition is very clear. There are more and more market problems in the entire industry. More and more companies are looking for appropriate solutions and solutions. Custom wardrobe services have emerged as more and more companies have launched customized services. The custom closet service reduces the company's production costs and also satisfies the consumers' independent pursuit of individual wardrobes. Custom wardrobe becomes an inevitable trend in the wardrobe industry.

Small Businesses Are Integrated

"China's wardrobe industry does not have a long period of development in the furniture industry and flooring industry. However, judging from the current development form and trend, the wardrobe industry will have steps toward the development of the furniture and flooring industry. There will be large dealers, super distributors. Business is possible," said a wardrobe company manager.

Even if the custom wardrobe is the industry's inevitable development trend, the future is infinitely good, but now more and more companies have joined the elements of custom wardrobe services, basically every wardrobe company has customized services, the wardrobe industry can be said that competition is fierce In the fierce market competition, enterprises with strong brand strength will dominate the market, small enterprises will gradually be replaced by integration, and the gap between the rich and the poor in the wardrobe industry will widen. Judging from the current market conditions and the development experience of Garbo's wardrobe, although there are many small wardrobe companies, the vicious competition in the wardrobe market is also more obvious, but consumers are most concerned about the quality of products and services, a corporate brand It is precisely to determine the quality of products and services, and small wardrobe companies because of the relatively low investment in technology, product quality and after-sales service is relatively large compared to the brand closet, although small businesses in the price Relatively dominant, but on the current market development trend and consumer demand for life, the price advantage can no longer be a magic weapon for small businesses to win, the brand of large service companies will grow bigger and bigger, if the small business is not successful The change to brand strategy and service strategy will eventually be replaced by big brands.

Developing a custom closet is now the first step for companies to seize the market. How to do it? Xiao Bian believes that at least the following points: Do a good job of product quality, and strive to establish a corporate brand. Regarding product quality as life, efforts to improve the quality of custom-made wardrobe products are the unanimous belief that the company's long-term development continues to be the last word. With the high quality of products, the company's product brands can be established in order to become bigger and stronger. Continuous innovation highlights the advantages of customization. Establish a complete set of standard processes for order receipt, measurement, design, production, and installation, establish a professional team, and strengthen the company's "response mechanism." For example, after receiving orders from consumers, special personnel and departments are immediately followed and responsible. Handle the problems that the order encounters in various processes. Such a process enables companies to produce customized wardrobes for consumers in a shorter cycle in the industry. One of the characteristics of a custom closet is the variety of styles and personality, which is based on the product innovation of the company. Industry insiders say that custom closet companies should continue to innovate styles, materials, and processes in order to continuously promote the development of the industry and highlight the advantages of custom wardrobes.

To enlarge and strengthen oneself, to establish a brand, to meet the needs of the market's large-scale integration, and to develop itself into a super-large distributor and enterprise, is to consider the long-term development of the enterprise. If the enterprise wants to survive, it must develop. The development must have its own things. The brand is important, but the survival of a brand or the quality is the final say.