Hardware companies implement blog marketing title pay attention to two principles

As a new marketing method on the Internet, blog marketing has been adopted by many hardware tools companies. Blog marketing is a long-term battle. If companies understand blog marketing skills, then the protracted battle of blog marketing is very easy.

Blog is a marketing media platform that allows companies to sway, but blog marketing is not just a lot of product advertising on the blog, that will only make corporate marketing into a bottleneck. With the increasing pressure of competition in modern society, the rhythm of people's life speeds up, and the habit of impetuous reading is developed. When they watch the blog, they often read only the title and the abstract, and only read the information that is of interest. Therefore, hardware companies that implement blog marketing should pay attention to it, and it is particularly important to have a good blog title.

Mr. Cheng Jianfeng, sales manager of Guangdong Zhongxing Power Tools Co., Ltd. believes that for companies, blogs are for marketing purposes. Therefore, when writing blog posts, not only should every article be as original as possible, but also the title must be followed. the rules:

First, write headlines for loyal readers.

A loyal reader is generally a person who has subscribed to the RSS feed of the company's blog or who has been on the company's blog every day. They want to get information from the blog that makes them excited and valuable, so that they can linger in the blog post, recommend the blog to others, or link his blog to the company's blog. Therefore, it needs:

1. Start an interesting blog post title. The title can be a question initiated by a blog marketer, share some experience, or be a mystery message that inspires readers' curiosity. Often the title of a scandal or privacy is easy to catch people's attention, but it is only a problem. For example, "Microsoft is about to buy Yahoo!".

2. The title should be short and interesting. If the title of the blog post is too long, readers often misunderstand the title information, or the reader thinks that enough information has been obtained in the title and it is not necessary to read the full text. A title like “Microsoft is about to buy Yahoo?” leaves readers with many unanswered questions. Readers will be curious to know the answers and click on the articles to read the full text. If the title is changed to "Is there news that Microsoft will buy Yahoo, but has not yet been officially confirmed", how many people will click on the article to read it?

3. Use reader-friendly keywords. When readers read blog posts in RSS readers, they usually just scan the keywords they are interested in, such as iphone, 3G, Google, Wii and so on. These keywords can often help companies target specific readerships. The keywords mentioned here and the "SEO SEO" to be mentioned later are not an intention. The keywords mentioned now just help Bowen stand out from many blog posts more effectively.

In the first stage, the goal of the company is to attract loyal readers to read the blog post on the day the article is published. But what happens when they miss out and the company’s blog posts are listed in the “Favorites” folder? Few readers will spend hours in the company’s blog. At this time, the search engine becomes an effective way for readers to see the company blog post. Therefore, the title of Bowen will also need to be revised so that they can help the company perform well in search results.

Second, write titles for search engines.

1. Add keywords in the title. Note that you must not add more than 10 keywords. Keep your title's outline style. What corporate blog marketers can do is try to find opportunities to increase keywords.

2, change the order of words. When heading a blog post, you need to constantly consider the blog's ranking in the engine. Sometimes, because of the different order of the words used by the bloggers to express the problem, the performance of the search results will be very different. In case of such a situation, the expression of the title can be changed, for example, the "26 free tools for traffic monitoring" before the revision, and the "traffic tracking: 26 free tools" after the modification.

3, optimize the title. When the blog post was just started, the content of the tag may be written in the same title. However, when the corporate blog marketer has mastered the article title for the search engine, he can work on the tag to make it more suitable for the taste of the search engine.