Looking at the entire hardware market, we can see that the market is full of big or small, or well-known or niche brands. The number of brands is tens of thousands. On the one hand, the hardware industry is developing rapidly, and the market dividend attracts hardware companies. On the other hand, it indicates that the brand is flooding, the hardware industry is too inflated, and there is no industry planning. With the continuous development and self-improvement of the hardware industry, the hardware industry may face a "shuffle" revolution in the future, which is an inevitable war. In this battle, which brands stand out and which brands are slamming down, the key factor lies in the hardware companies themselves, so if hardware companies want to stabilize their heels in the "shuffle", how to do it?
Analyze product market, introspective enterprise hardware products
Now, just one hardware company is dozens of varieties, and those who have released the OEM and customized products are more. The off-season is the best opportunity to sort out the products. The product combing is to ensure the timely release of the main products, but not excessive, to limit sales, to avoid the price damage, affect the next peak season operation; non-main products can do It can be used, especially for some strategic products. For different outlets, we can also consider single-store single strategy to maximize sales and stimulate the potential of outlets. The key cultivation products should be steadily promoted, especially focusing on resources for promotion. Strive to become the highlight after the arrival of the peak season, in order to boost market confidence and lead the peak season to a new peak.
Insight into and combing the market, prepare the market ahead of time
For the future “shuffling†forecast of the hardware industry, hardware companies can prepare in advance, re-organize the market for a round of comprehensive review, identify key markets, sub-key markets, and cultivating markets, and formulate different market attack strategies to ensure key markets. The investment is guaranteed, and large investment and large output are achieved to ensure that the normal operation of the enterprise is not affected. The sub-key market is the main force of market increment, because the market is about to start, the growth rate should be accelerated, to be done. Try to stimulate the market potential as quickly as possible; the cultivating market is slow-burning, don't go to the seedlings to encourage, and after determining the key tasks, it must be methodical and fight a long-term battle; combing the market is to avoid the enterprise's anxious eyebrows and beards, all for sales purposes. Just looking at the front, regardless of the future, eventually fell to the dawn of the sun.
Make time planning and prepare for more efficiency
After the arrival of the off-season, the production lines of many hardware companies are relatively idle. At this time, proper selection of some customized products can not only meet the needs of the production line, but also a good moment to mobilize the enthusiasm of daily business. Of course, it is also the need to squeeze the market demand and suppress the competing products. There is no damage to the main products of the market, and it also squeezes the sales of competing products.
Low season: the best moment to do a good foundation
"Basic in the off-season, sales in the peak season." Explain the importance of basic work in the off-season. The basics of the off-season have a meaning that the off-season has more time for the team to carry out the basic work. The arrival of the peak season is even a problem with the delivery. The basic work does not have time. Can't keep up; the basic work of the off-season should be planned and laid out.
Low season: focus on sales
"Basic in the off-season" does not mean that sales are not required in the off-season. It is also important to pay attention to the achievement of sales targets. The idea that the sales in the off-season is not enough to make up for the peak season is very naive. The current competition is different from the golden age of the industry. If you don’t sell the goods, the goods are sold by others, the cake is shrinking, and the people who divide the cake have increased. In the peak season, there are so many sales. Therefore, the sales concept in the off-season should be established. However, the sales in the off-season may not be worthwhile from the perspective of cost-effectiveness of the company. Competition incentives and more consumption are guided.
The hardware industry carries out “shufflingâ€. On the one hand, it indicates that the development of the hardware industry is not standardized and needs to be rectified. On the other hand, it indicates that the hardware industry will move in a more perfect direction. Therefore, the hardware industry is “shufflingâ€, whether for the industry or enterprises. In fact, it is a thing worth doing and cannot be circumvented. If hardware companies want to survive in “shuffleâ€, then hardware companies should act, first of all, to analyze the market of their own products and make adjustments; secondly, analyze the market, understand the market trend, and plan the market ahead of time; In the face of the off-season, hardware companies should use time to improve the foundation, but also pay attention to sales. The survival of the fittest is the unchanging rule of market competition. Only good hardware companies can go better and further in the future.
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