In the face of the market regulation, the doors and windows of enterprises are transferred to the terminal market

Unprecedented New Deal The author visited a number of building doors and windows companies and found that the New Deal has not caused a major impact on the doors and windows companies. Most corporate leaders are indifferent to the performance of the New Deal. During the visit to Tailai Wood, the relevant person in charge of the company stated: “The New Deal has a greater impact on the primary market, but the development of the secondary and tertiary markets will not be affected too much.”

It is understood that the main contents of the New Deal of the property market are: First, strictly enforce the accountability system for cities with excessively high house prices, rapid growth and tight housing supply, and limit the number of households purchasing homes within a certain period of time. Second, purchase housing The down payment ratio shall not be less than 30% (the minimum percentage of the ** down payment for ordinary houses purchased for the first time below 90 square meters was 20%), and the local residents who purchased the third and the third or more units shall cease to issue **; Deed tax and personal income tax preferential policies, accelerate the pilot work of real estate tax reform; Fourth, increase the effective supply of housing; Fifth, increase inspections of the housing trading market.

Doors and windows companies are optimistic. According to industry insiders, the new policy was introduced because the "National 10" has been implemented since the implementation of the property market regulation has not been implemented, the property market has shown signs of renewed. According to the person in charge of Tailai Wood, “The New Deal is still nominally implementing the “National 10,” which actually exceeds the scope of the “State 10,” and has a wider impact. It can be said that the introduction of the New Deal is a succession. "Another round of tightening controls after the "National 10" may affect the downstream building materials companies."

What are the impacts of building and window industry that are closely related to the property market in this round of regulation? After repeated visits by the author, I discovered that many business owners of doors and windows did not appear panic-stricken due to the regulation of the property market, but rather acted very indifferently, and most of them were optimistic.

"If the real estate market really enters a downturn, then real estate developers will take appropriate measures to increase the rate of home purchases. In any case, buying a house is a rigid demand, people always buy a house, decorate a house, so we do not worry about the New Deal has a direct impact on the doors and windows industry. Li Weiwei (Hongyu Shengya Door Industry), the person responsible for marketing, said.

Transferring to the terminal market to regulate the real estate market is a rational choice, which can make the market more standardized, and allow those products that exaggerate publicity and shoddy products to nowhere in the market. When asked about the corporate response to the new policies of the property market, most of the company's CEOs said: “We are ready before the regulation. No matter whether it is a ceramic company or a real estate company, it will follow market rules and face changes in the market rationally. It is the way to survive."

The sales manager of Zunrui Window & Door Co., Ltd. of Sichuan Province stated that the new policy of the property market will affect the primary market, while the secondary and tertiary markets will not be affected much. “The introduction of the New Deal will effectively curb speculation and further reduce the demand for building materials. However, because this regulation is mainly aimed at the first-tier cities with excessively high house prices, rapid growth and tight housing supply, the secondary and tertiary markets The impact is relatively small.". At present, the company's doors and windows products are mainly targeted at agents and large customers in the domestic primary market. In the future, they will further refine the market, gradually narrow the market, and operate directly in the secondary and tertiary markets.

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