Integrated camera is the new darling of the security market today

China's security industry started relatively late. At the beginning of the reform and opening up in the late 1970s, there was a "budget." In the 1990s, with the continuous improvement of the world's scientific and technological level and the rapid development of China's economy, China's security industry was running at a speed of 100 meters.

As an important branch of the security industry, video surveillance is an indispensable part of building facilities because it can easily, quickly and accurately record all changes in the building. In the early stage of the development of video surveillance in China, gun-type and dome-type cameras appeared. Due to the low technical barriers to these products, many security companies have flocked to the market, making competition in the industry extremely fierce. In order to obtain orders, some companies use the “price card” in competition with their peers to attract customers through low-cost methods. In the short term, enterprises have obtained huge economic benefits, but this way broke the industry's original price system and reduced the profit margin of the entire industry. Under such circumstances, the industry has turned its attention to "integrated cameras" with higher technological content.

Security market's "new darling"

In recent years, with the continuous development of science and technology, the video surveillance "family" has added a new member-integrated camera. This type of camera is commonly called "fastball." Compared with traditional gun-type and dome-type cameras, it has the advantages of quick response, preset tracking, and alarm linkage. It is favored by banks, hotels, and large business centers, and has become an important part of security construction in some industries or important places. During this year's Olympics, the integrated camera as a front-end signal acquisition device was successfully used in various stadiums and became the mainstream configuration in the security monitoring system, contributing important strength to providing a safe and stable sports competition environment.

Due to its outstanding performance, the integrated camera has been growing rapidly at a rate of over 30% per annum since its inception. The rapid growth rate and high profits have attracted many investors. At present, a large number of security companies have entered this area, and the number of enterprises is still growing.

Increased market capacity has brought a lot of opportunities Some time ago, the case of Yang Jia’s thorny alarm in the society and the terrorist incidents created by Xinjiang’s East Turkistan elements all show that China’s security situation is not optimistic, and there are still hidden dangers in social security. For this reason, relevant national departments have successively launched “3111” projects and safe cities in major cities across the country. These activities have brought tremendous business opportunities to the video surveillance industry. Taking the "3111" project as an example, the project not only involves first and second tier cities in the country, but also covers more than 470 counties, cities and districts under the jurisdiction of these provinces and cities. The total number of pilot units is nearly one thousand.

In addition to this security activity, important international events such as the “Expo” and “Asian Games” will also become the focus of attention for everyone, just like the just-concluded “Olympic Games”. Because of its superior characteristics, fastball products can be used for activities. The smooth implementation of security guarantees has become a part of these large-scale activities.

In addition, with the rapid development of China's economy, infrastructure such as highways, large public places, power plants, and rail transit has developed rapidly. The sites of these large buildings are generally complex and it is difficult to capture the monitoring targets. The “fastball” can lock targets in a timely and efficient manner and capture various scenes flexibly and freely. Many industries take them as their construction process. the part that can not be lost.

With the continuous increase in the demand of users and the continuous increase in market capacity, many security companies are aware of their business opportunities and have entered the field one after another. Industry insiders pointed out that the influx of many companies has injected fresh cells for the development of the industry and the industry has shown a trend of diversified development; however, such products have higher technical content than gun cameras and require large amounts of funds. The developed industry not only bred opportunities but also hidden huge risks.

Low-price competition risks The fastball industry has developed rapidly in recent years, but some companies have not benefited from it. The reason for this is that a large number of companies have mastered core technologies. The price of many products has dropped from RMB 20,000 to 3,000 years ago to RMB 3,400. Insiders pointed out that although the price decline can be conducive to product promotion, but in the process of price cuts, corporate profits shrink, if companies continue to "kill each other" in the market, without concentrating funds and energy for follow-up product development and brand Construction. Then, the fastball industry will repeat the back-end of the gun camera. The excessive development of the industry is not necessarily a good thing, especially if it is based on rapid development under price wars. Its extensive development model will only become a "chronic poison" for the development of the industry.

The tragic competition in China's television and mobile phone industry has already sounded a warning bell for many industries. Any industry that does not abide by the law of market development will be like a flash in the pan. It will eventually go to silence. Only companies with independent core competitiveness will be brave and aggressive in the fierce market tide and will always be invincible.