As the saying goes, no business is not a traitor. In actual life, there are some businesses that design traps for consumers. In the home, we look at the sales of home appliances. The advanced ones are also quite a lot. How many people can understand the hidden feelings? We talk about the six traps of this home appliance sales.
Trap 1: Bare-metal price shows people, consumers are “secondary consumptionâ€
In today's increasingly competitive consumer market, in order to attract customers and attract target customers, it seems to be a common competitive means for merchants to show their bare metal prices. Consumers will be mistaken if they are slightly careless. The result is naturally bitter. Words. What is the bare metal price? Generally speaking, there is only a single machine, and other accessories are not equipped with the price of the goods under the conditions. The most common is that the TV has no base, the air conditioner has no plug, and so on. "Secondary consumption" means that when the seller sells home appliances, the main body of the appliance is sold separately from the necessary spare parts such as the base or the pendant, forcing the consumer to pay for other necessities of the purchase.
Recently, Miss Li and Ms. Wang have suffered such awkwardness. Miss Li, who has four people, spent 5,500 yuan to purchase a domestic cabinet air conditioner. After all the installations were completed, she was ready to test run, but she could not find the air conditioner plug. After some understanding of the question, the explanation given by the merchant is surprisingly indignant: "The air conditioner plug is not distributed with the goods, and it needs to be configured by the consumers themselves, and it must be installed on the air-conditioning wires. If you need special personnel to install it, you will be charged." Miss Li and her family suddenly felt cheated.
Similarly, Ms. Wang, who bought a 42-inch LCD TV at a mall, also suffered. I bought a TV without a rack and no base. If you want to install it completely, you need to pay another rack fee (60 yuan), otherwise it will not be installed.
Consumers such as these are forced to “secondary consumption†to “replenish†and there are many cases in which other parts are equipped. Why is there a model for selling the mainframe and accessories separately? In the end, it is nothing more than a means of deceiving consumers to reduce costs and increase profits.
Trap 2: One-price two-price buyers and sellers play the price "hidden cats
According to industry sources, the home appliance industry has had an unwritten price unspoken rule for many years. In order to maintain the uniformity of product prices, suppliers will determine two price standards for retailers based on their own brand positioning, one is the unified listing price, and the other is the minimum retail guidance price. In the specific sales process, the sales staff will conduct relevant product recommendation and price negotiation according to the site conditions. The unified listing price is the best selling price, and the lowest retail guiding price is the bottom of the transaction. The final transaction price of the consumer can be These two price standards fluctuate. The price opaque caused by this pricing model, consumers and sales people play the price "hidden cats", causing the consumer market to become chaotic and disorderly. Whether consumers can buy good and cheap goods depends entirely on the individual's "price killing". Skill.
Trap 3: The lowest price in the market is not deceiving and deceiving
If the price of the above label is completely inconsistent with the actual selling price, the “we are definitely the lowest price†in the business mouth is often very common in the store. For example, Mr. Han encountered such a bad thing. He bought a rice cooker at a store. The price was 599 yuan. After the counter-offer, the seller sold the lowest price of 499 yuan, and guaranteed that the price was the lowest in the market. price. As a result, in another home appliance city, Mr. Han discovered the same type of rice cooker with the same brand price, only 399 yuan, which is a full 100 yuan lower than the 499 yuan he bought at the lowest price!
It is understood that the products are low-priced and promise to be the lowest price in the whole city. They are a means of competing with each other in the same industry. In order to win the price, some stores will send "mystery customers" or "invisible customers" to the opponents from time to time. The store "walks around", once it finds that the price of the other party is lower than itself, it will quickly make adjustments to maintain the price advantage. The bad competitive environment between businesses can be seen.
Trap 4: Special price goods are out of stock "smoke bombs" to confuse customers not to discuss
Perhaps most people have the experience that when a product has a lower discount through a promotional leaflet or a TV online media advertisement, and decided to go to the purchase, the salesperson ruthlessly informs that the product is out of stock, and Began to introduce other expensive products. Mr. Kang, the owner of the quasi-decoration, is one of the special flat-panel TVs in a store. After paying the full amount, the house is being renovated and there is no need to deliver it immediately. The TV that originally belonged to him after a few days was sold by the sales staff. At the same time that the goods are lost, the consumer’s trust in the business brand is also lost.
Grasping the psychology of mass consumers' greed and cheapness, some merchants risked the integrity and brand reputation, and attracted consumers' attention with special product posters. When customers were full of joy and went to consult, they used the "just selling light" as a scorpion. The machine sells other products, and this kind of routine that uses ultra-low price as a bait to trick customers into the door is increasingly being questioned and disgusted by consumers.
Trap 5: "Free" installation door-to-door charges
After the consumer purchases the satisfactory goods and transports them home, it is not a good thing. The price dispute caused by improper after-sales service is also a big headache, especially in the installation process. Mr. Huang, who just bought an air conditioner, was stupidly stole by the special “courtesy†of “free†installation and door-to-door charges. Although I did see a breakdown of material costs at the time of purchase, such as the charge of the pipe over 4 meters, the charge of reinforced concrete punching, etc., after careful measurement, I thought that my home is not in the range of charges, only the peace of mind and others came to install, but the workers said The high-altitude operation fee is 300 yuan, and the air switch is 120 yuan...
Dot Light or Pixel Light, be used for building decoration, indoor and outdoor lighting, low power, small size, flexible insstallation.
1. Flexible strands of attractive mid-size, low profile high brightness RGB, RGBW or Whites LED pixel node lights suitable for applications on building facade mullion intersections for a distinctive lighting decoration or mounted into node array formation to create huge full color graphic display;
2. Cree, Osram or Lumileds LED brand choice provide good color mixed and a wide view angle;
3. Built-in PWM high brightness contrast level control for smooth and consistent color change effect;
4. Polycarbonate housing with clear flat UV-resist diffuser, weather-sealed with silicon polymer for maximum lifespan;
5. Use standard CAT5 for signal transmission. Customizable pixel node pitch and lead cable length;
6. Easy mounting and installation with stainless steel spring bracket. Single node mounts can be positioned individually to support complex structure geometries;
7. DC24V input. DMX control. Ingress protection at IP66.
Dot Light,Led Dot Light,Landscape Lighting Dot Light,Low Power LED Dot Light,Addressable LED Dot Light,Outdoor Lighting Dot Light
StrongLED Lighting Systems (Suzhou) Co., Ltd. , https://www.strongledcn.com