Beer borrows from Asian Games to deal with low season
Autumn and winter are the traditional off-season of the beer industry, but the reporter found that this year's autumn and winter did not idle the major beer merchants. On the contrary, the opportunity of the Asian Games made them increase their promotional efforts, hoping to use the opportunity of the "Guangzhou Asian Games" to compete Sales market share. A well-known beer brand's "sports marketing" boom in the second half of the year can be described as one wave after another. Recently, the second phase of the Huishuitong activity has been launched to interact with the catering channels and stimulate beer consumption through dish discounts. In addition, the brand's sweepstakes with the theme of "Guess the Asian Games, Gold Medal Pearl River" also achieved the purpose of enhancing its own brand image by establishing a direct or indirect connection between the brand and the Asian Games in the minds of consumers.
In the beverage area of ​​the supermarket, beer has been placed in an eye-catching position. Since the Asian Games began, various merchants have been in full swing for the Asian Games, and sales have increased to varying degrees. "Several of our friends are sports fans. We will chase after watching football, basketball, weightlifting and other projects. While watching the event, there is always a beer. I bought a box of beer a few days ago, and I have finished drinking in a few days. Box. "Xiao Li, who was buying canned beer, told reporters. In an interview with the reporter, the sales staff of the supermarket told the reporter: "Since the start of the Asian Games, the sales of beer in the store have doubled compared with the same period in previous years, and more than 1,000 cans of canned beer have been sold." In addition, herbal tea, potato chips, Sales of peanuts and other snack foods have also increased by more than 15% compared to usual.
Department stores start a battle for sales
Summing up in Nanpu last weekend, she went shopping with her friends in the vast commercial centers of the University City. Driven by the Asian Games, she found that the flow of people shopping was much higher than in the past. "There are too many people shopping, and some small shops can't get in. "Xiaojie told reporters, but through the Asian Games promotion, Xiaojie and her friends still bought many favorite products at affordable prices.
Faced with the "big cake" of the Asian Games, major department stores and businesses have done enough preparation work. The reporter visited many shops such as Friendship Store, Xindaxin Department Store, Guangzhou University Business Center, and RT-Mart. During the Asian Games, Many merchants have launched discounts and sweepstakes to varying degrees, and individual merchants have presented Asian Games souvenirs after customers meet shopping conditions. For example, in a large department store, during the Asian Games, a bargain event with the theme of “Passionate Events, Happy Sharing†was launched. Most of the merchandise in the store was 20% off. VIP customers can also enjoy discounts and double points discounts.
Although the discount methods are not the same, the promotion effect of the price reduction in various shopping malls is very obvious. The reporter found that many merchants offer Platinum VIP discounts to Asian Games, Asian Paralympics athletes, coaches, referees, technical officials, staff and volunteers.
"Low-key" promotion for furniture merchants
According to reporters, since there are relevant regulations for outdoor activities during the Asian Games, such as the suspension of arches, the inability to assemble, etc., many large home stores have not launched large-scale promotions, road shows and other commercial activities. Therefore, some long-lasting cultural activities, The promotion activities carried out only inside the mall became the main promotion of Asian Games promotion in many hypermarkets. These activities include not only home-related projects such as large-scale exhibitions, group purchases, furniture culture lectures, but also cultural projects such as coffee culture, red wine culture, home fashion show, and body painting show.
The reporter found that some home furnishing stores began to play Asian Games promotional cards early, not only launching the event of buying furniture to send Asian Games tickets, but also holding multiple in-store promotions. For example, centering on the theme of home style, "Modern Furniture Culture Week" composed of nine different country-style modern furniture such as American, European, Japanese, and Korean styles is held to attract consumers to experience the home culture of various countries.
Merchants have endless promotional methods, of course, benefiting the citizens of the stars. Ms. Chen, who works in a bank, "shopped" over the weekend. "There are usually large events or festivals, and merchants will have big promotions. I like to shop during the big promotions, so that shopping can be discounted than usual. Buying saves a lot of money. "Ms. Chen said that she is responsible for the purchase of her household items, so she is very concerned about the promotional activities of the merchants. During the Asian Games, she bought a combination wardrobe during the promotional period, saving nearly 1,000. yuan.
For more furniture information , go to http://news.gojiaju.com/
                                      Welcome to provide news interview clues Advertising / News Hotline Turn 8004
JUHENG is one of the leading excavator Travel Gearbox manufacturers in China. Its Travel Reducers are suitable for usage in large excavators and all types of cranes, and support over 100 excavator brands.
Call us today for a quote on a Komatsu excavator Travel Reducer. Worldwide shipping available.
If you want to know more about our products in more detail, please click on the product details to see more information about product quality, price, packaging, transportation, etc., or you can directly click on Contact Now on the page to talk to us directly. Looking forward to starting long-term business cooperation with you!
Travel Gearbox,Travel Reducer,Final Drive Gearbox,Excavator Travel Gearbox
Jining Juheng Hydraulic Machinery Co., Ltd. , https://www.jhexcavator.com