Search: Open a new model of hardware tools

B2B, B2C, and O2O, which way should the hardware and electronics suppliers go? Sun Yuliang, the founder of Sun Sou.com, believes that O2O is more suitable for the traditional hardware tool industry than other models. According to Sun Yuliang, the current search engine has achieved a lot of success through the O2O model.

Soso Mall is optimistic about O2O e-commerce model With the popularity of the Internet and the proliferation of Internet users, e-commerce has become an important form of our consumption. More and more Internet users are buying consumer products such as clothing, electronic products and home building materials through e-commerce platforms. . At the same time, Premier Li Keqiang also proposed for the first time in this year’s “Report on the Work of the Government” to formulate an “Internet+” action plan. How to use the Internet and e-commerce to develop the hardware tools market has become an important topic in the hardware tool industry.

Sun Yuliang, the founder of Sunsense, told reporters that at present, there are several B2B and B2C electronic appliance models. The former is for the wholesale and agents through the Internet; the latter is to build an e-commerce platform for suppliers to directly sell products to ordinary users. However, in Sun Yuliang's view, these models lack the interaction and experience. The future of the hardware and tools e-commerce market is necessarily the O2O model.

O2O e-commerce is Online Online Store Offline. Merchants open the online store to display business information, product information, etc. to consumers. Consumers use online screening services, offline comparison, and experience after selective consumption. Pay offline. This is a good solution to the shortcomings of previous hardware tools e-commerce.

The search engine focused on hardware tools market O2O model to help suppliers better development "I think buying hardware tools is not as easy as buying clothes online, buying a mobile phone, because of lack of good after-sales service, customer experience can not form a closed loop, supervision also Can not really be in place, so the current hardware tool buyers and sellers are basically online browsing information, offline actual trading, Xun search mall O2O model is born under this opportunity," said Sun Yuliang.

Sun Yuliang aimed at a large market. According to the relevant market survey report, in 2014, the hardware tool industry market sales reached 788.6 billion yuan, but the industry's only HC network and a few other third-party online trading platforms are comprehensive e-commerce, after-sale maintenance, logistics, payment, Professional knowledge has become the biggest "pain point" for the development of these non-vertical e-commerce.

In the search mall, the settled suppliers will undergo rigorous screening. Under the premise of ensuring the stability of product quality, the manufacturer's products will be classified by means of information management, and the technical parameters of each product will be accurately described and presented in a systematic way. For users, users can directly filter to the right manufacturers and products in the mall while saving a lot of valuable time.

Sun Yuliang, a senior sales provider of Sunsound Hardware Tools's vertical sales platform, said that Sunsay.com always puts user interests first. In order to optimize user experience and help hardware and tool companies to develop better and faster, Sunsou.com has fully opened. Investment plan, all high-quality suppliers can be settled. With the advantage of professional and high-traffic advantages of the platform, the settled companies will gain the rights to promote their products and display their brands, and at the same time, they will enjoy high discounts and tangible benefits for order conversion. They believe that in the future, the search mall will have a thriving development. The settled companies will also have more room for development.