To tap the potential of the "silver economy" has long been the consensus of many businesses, but there is still a gap in the elderly furniture market in a city. Recently, the reporter interviewed the quite old furniture market and learned that the company is investigating and opening up the market prospects of the old furniture city. But the reporter learned from furniture manufacturers that almost no one considered entering this "blank market."
Elderly furniture manufacturers in Wuhan did not get involved
Yesterday, the reporter visited a number of furniture markets and saw that although they are subdivided into children's furniture city ​​and office furniture city, they did not see the "senior furniture" sales area. "In fact, the senior furniture market is still blank!" Wei Nanjiang said, mainly because the exclusive senior furniture's share in the market is too small, and many manufacturers feel that there is no need to spend energy to do it.
"We are mainly targeting third- and fourth-tier cities. We have only started to enter first- and second-tier cities in the past two years, but we do not have such a plan for senior furniture." Tu Xiongcai, general manager of a furniture factory, told reporters that Chinese senior citizens have always been The traditional concept of "consumption, children over themselves" is very low, and their requirements for buying furniture are very low, mainly based on whether their children agree, "At least in recent years, we will not consider designing and producing furniture specifically for the elderly."
Zhou Jun, general manager of a furniture factory, said that it is very difficult to develop elderly furniture. This piece of "cake" is currently out of reach.
Concern or open "old furniture city"
The reporter interviewed many CEOs of furniture manufacturers. They all said that if they design furniture for the elderly and develop any new targeted products, they will need to make adjustments in the production and management systems. Furniture companies generally will not act rashly.
"The reason why old furniture is rare in the market is that the biggest reason is that the exclusive needs of the elderly are not clear." Wei Nanjiang said that in coastal cities, the furniture market is more competitive, and the elderly market has begun to break down, such as some There is a great demand for old-fashioned apartments for elderly apartments, which have not yet appeared in central cities, but this is a trend.
"We have now begun to think about whether we should open up the 'Elderly Furniture City' in a targeted manner in the future." Wei Nanjiang said that there are nearly 1,000 furniture companies with annual sales of billions of yuan, of which children's furniture accounts for 1/10. According to the survey, the consumption of the elderly also accounts for a certain proportion. Although it does not seem to be large at present, with the advent of the elderly society and the improvement of people ’s living standards, the opening of the elderly area will be a new marketing growth point.
Tan Kaibao, general manager of Wuhan Nuoxindiya Furniture Co., Ltd., who has a lot of research on furniture, told reporters that in the furniture industry, the exclusive needs of the elderly are not much different from those of adults, generally only in terms of comfort and safety. Only in this way, the coordination ability of the human body to the elderly begins to decline. Therefore, family members generally choose furniture with no sharp corners and a smooth shape, and mainly use solid wood to reduce accidents such as bumps and scratches.
In addition, the design should be convenient for the elderly, such as designing armrests to increase the fulcrum of body balance. Tan Kaibao said that the company has now begun to study the consumer demand for elderly furniture.
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