Whether the oil used for eating is clean and safe is probably one of the most concerned topics for all diners. A few days ago, Ants Jinfu’s local life service platform “Koubei.com†announced that the joint offline restaurant launched the “No Gutter Oil†operation. The restaurant that promises not to use the waste oil will be marked with the “No Gutter Oil†logo. On the day of the announcement, the number of restaurants that responded nationwide increased by more than 10,000, and it is still growing. In the future, users can find healthier restaurants more easily with the logo. If the merchant is not good in oil quality or is found to use the waste oil, Koubei.com provides a convenient channel for reporting diners. In this way, Word of Mouth hopes to rectify the stagnation of the oil industry with the Internet self-commitment + public supervision.
The catering industry is a credible industry, and the phenomenon of waste oil that has been exposed in recent years has caused serious harm to the public health and safety system while framing the trust of diners. It is an ethical conscious and a credibility guarantee that tens of thousands of restaurants participate in the “No Gutter Oil†initiative.
It is true that the problem of waste oil is a social public problem. Its thorough solution relies mainly on state supervision, law enforcement and judicial institutions, but it also requires the cooperation of the market and civil forces. The participation performance of the Internet mobilizes the public's supervisory power to make information more transparent, and also makes the public pay more attention to the safety of edible oil. From this perspective, the power of the society to self-commitment of the business should be reported with confidence and expectation.
In recent years, the online ordering industry is becoming a popular choice for the younger generation. As of June 2016, the number of online take-out users in China reached 150 million. From the perspective of the policy environment, the development norms of the online take-away industry have gradually been established. From the perspective of market development trends, the resulting food safety problem has been transformed from a simple offline to an online and offline integration, using the information openness of the Internet and the supervision of a large number of users, and then forming synergy with functional departments. It is urgent and necessary to jointly promote food safety issues including waste oil.
The “No Gutter Oil†initiative is a useful attempt by the Internet to solve social and public problems. The “No Gutter Oil†campaign has taken advantage of the transparency of Internet information and established an open monitoring platform, which has forced merchants to use no trench oil. Businesses, the public, and market forces can also participate more easily and work together to solve this social public problem.
It can be said that behind the word-of-mouth “No-Ground Oil†action, Chinese Internet companies have exerted the power of the Internet and actively participated in solving social problems. They have joined the offline catering enterprises to jointly build a social responsibility system outside of commercial value. Enterprises are the entrance to social conscience. Of course, combating waste oil requires more upgraded monitoring technology, and better legislation and law enforcement linkage. But the most important thing is precisely the conscience of enterprises that maintain the social bottom line without overstepping. +Word of word of mouth and public participation to form a strong social supervision and construction of pressure. In this regard, we hope that the “No Gutter Oil†action will have more enterprises to participate in and respond to the public in the future. The power of Internet + “Word of mouth†is A sociological experiment worth looking forward to.
The catering industry is a credible industry, and the phenomenon of waste oil that has been exposed in recent years has caused serious harm to the public health and safety system while framing the trust of diners. It is an ethical conscious and a credibility guarantee that tens of thousands of restaurants participate in the “No Gutter Oil†initiative.
It is true that the problem of waste oil is a social public problem. Its thorough solution relies mainly on state supervision, law enforcement and judicial institutions, but it also requires the cooperation of the market and civil forces. The participation performance of the Internet mobilizes the public's supervisory power to make information more transparent, and also makes the public pay more attention to the safety of edible oil. From this perspective, the power of the society to self-commitment of the business should be reported with confidence and expectation.
In recent years, the online ordering industry is becoming a popular choice for the younger generation. As of June 2016, the number of online take-out users in China reached 150 million. From the perspective of the policy environment, the development norms of the online take-away industry have gradually been established. From the perspective of market development trends, the resulting food safety problem has been transformed from a simple offline to an online and offline integration, using the information openness of the Internet and the supervision of a large number of users, and then forming synergy with functional departments. It is urgent and necessary to jointly promote food safety issues including waste oil.
The “No Gutter Oil†initiative is a useful attempt by the Internet to solve social and public problems. The “No Gutter Oil†campaign has taken advantage of the transparency of Internet information and established an open monitoring platform, which has forced merchants to use no trench oil. Businesses, the public, and market forces can also participate more easily and work together to solve this social public problem.
It can be said that behind the word-of-mouth “No-Ground Oil†action, Chinese Internet companies have exerted the power of the Internet and actively participated in solving social problems. They have joined the offline catering enterprises to jointly build a social responsibility system outside of commercial value. Enterprises are the entrance to social conscience. Of course, combating waste oil requires more upgraded monitoring technology, and better legislation and law enforcement linkage. But the most important thing is precisely the conscience of enterprises that maintain the social bottom line without overstepping. +Word of word of mouth and public participation to form a strong social supervision and construction of pressure. In this regard, we hope that the “No Gutter Oil†action will have more enterprises to participate in and respond to the public in the future. The power of Internet + “Word of mouth†is A sociological experiment worth looking forward to.
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