Talking about how plastic hardware can be better developed

As one of the key supporting enterprises in the country, plastic and hardware enterprises have also achieved great development in recent years.

During the tenth five-year period, China’s mold industry grew rapidly, with an average annual growth rate of 20%. In 2005, the mold sales in the Chinese mold industry reached 61 billion yuan, up 25% from the previous year. With a share of more than 2 billion dollars imported, the capacity of the Chinese mold market has reached 80 billion yuan. During the 11th Five-Year Plan period, the world's manufacturing manufacturing bases accelerated their transfer to China. The rapid upgrading of China's manufacturing industry has accelerated the development of the mold industry. In 2010, the sales volume of China's mold industry exceeded RMB 112 billion, and the head of the International Mould and Hardware & Plastic Industry Suppliers Association Luo Baihui said that the global economy will further recover in 2011, the mold industry will remain in a stable development, and the demand for high-quality precision molds will continue to rise. It is expected that during the 12th Five-Year Plan period, China's mold output value may exceed 250 billion.

In recent years, with the continuous increase of plastic and hardware companies, the proportion of many traditional enterprises in the market is also getting smaller and smaller. Here, Xu Xin analyzes:

1. The company actively seeks capital to operate a group of outstanding companies will accelerate the pace of integration and mergers and acquisitions. The competition in the future is capital competition. More and more companies are seeking to go public. There are Oupu, Huayi, and Tianlang in Zhongshan. The reason why NVC lighting sales reaches dozens in just two or three years Billion is because it is backed by powerful capital. In the past, only a few companies such as Foshan Lighting and Sunshine Lighting were listed. NVC's development and growth will drive a group of companies in the industry to seek capital operation. For example, Chenhui Lighting has been listed on Nasdaq in the United States last year. The fight for the future is the battle for services, the competition for the capital market, and the competition for talent. Whoever gets the best talent, who gets the best business resources, will win the war. After the integration of outstanding corporate capitals, the company continued to operate and develop. Single-champion champions began to appear, and the M&A plan was implemented. This will increase the pressure on second-tier brand companies. If second-tier brands do not conduct capital operations, they will easily be beaten by first-line brands.

2. Intensified competition in invisible channels More and more companies regard stealth channels as the main attack direction, and the competition of invisible channels is becoming increasingly fierce. With the deepening of media services, the information of invisible channels has become more and more transparent, making excellent companies that have been placed in explicit channels begin to participate in the division of invisible channel resources. Invisible channels mainly refer to home improvement companies and designers. In the past, the information of home improvement companies and designers was confidential to manufacturers, and now the invisible channels have been opened. In the past, designers simply used the information provided by the designers to kickbacks. After the convection of information, companies have to work hard on the quality of services or products, and the competition of companies in the invisible channels has become fierce.

3, energy-saving products into the farm with the national energy saving, energy-saving emission reduction policy continues to deepen, energy-saving photoelectric companies will be strongly supported, began to force the development of the rural market, a large number of energy-saving products into the farm, leveraging energy subsidies Preferential policies, product prices tend to be rationalized, product quality has become more and more stable. According to the statistics of relevant state departments, in 2008, the domestic sales of the lighting industry rose by about 9%, and the export fell by about 42%. China is a large agricultural country. Through these years of development, the demand for lighting in rural families is increasing. Farmers now cover a large area of ​​the house and have begun to pay attention to the appearance of lighting. Previously used incandescent bulbs will gradually be phased out and replaced by trichromatic energy-saving lamps. It can be predicted that the potential of the rural market cannot be ignored.

4. Firms' competition from product competitiveness to service competitiveness Competition in the industry continues to escalate, and excellent manufacturers are bound to make efforts in customer service to ensure market share. There is a way to have loyal customers, first of all to have loyal employees; to have loyal consumers, we must first have loyal businesses. Dealer conferences are actually a corporate service behavior. Enterprises holding dealer conferences are not simply for businesses to order and sign orders. Apart from normative actions and some terms of cooperation, the more important significance is to unify the thinking of the business and to have faith in the brands they represent, and to form a kind of teamwork. idea. When businesses sell products, they not only introduce their products, but also need to introduce the products behind them. Businesses should be more regulated and more in place in service, and the concept of selling product culture must begin to improve. The homogenization of products on the market is now becoming more and more serious. Under the circumstances where profits are becoming thinner and thinner, how to obtain profit from services has become a problem that is placed in front of enterprises.

5, the network has become a marketing tool manufacturers to reduce operating costs, expand sales, access to market competitive advantage, and gradually attach importance to network marketing. The information age has come. With the widespread use of the Internet, many companies are now using computer management systems to achieve corporate management and product sales. The Internet is a tool for production and operation. Internet marketing has been started a few years ago. Smart merchants can not only understand the market prices and prices of products from the Internet, but more importantly, save the cost of field procurement. China Group Buying Alliance is now widely recognized by industry players. The network group can expand and broaden the sales of manufacturers' products and quickly increase the sales volume of products; online group purchase can help distributors to reduce procurement costs. Gradually, the Internet will become an important tool for companies to reduce various operating costs.

Summing up: With the continuous development of the society, the number of plastic hardware products is constantly increasing, and the competitiveness is constantly increasing. If companies want to continue to develop and break through in this market, they can use net marketing to analyze the location of fish and do effective work in the early stage. Marketing.