Talking about the Importance of Brand Consciousness in the Development of Security Industry

With the rapid development of high-definition, intelligent, digital and other terms, the Chinese security industry has constantly joined new companies. The total number of industrial enterprises has continuously updated records. This is accompanied by a continuous price war. Companies entering the security industry seem to be relying on new technologies. The advertisements of authoritative media in the industry have participated in a number of industry activities and have become so-called brands within a short period of time. To understand the brand value, we must first understand what the brand is and define the brand as an intangible asset such as a trademark, name, and design patent. This is only incorrect. This is only a definition of the brand in terms of law and ownership, and it is our management and brand promotion. There is no point in value.

The construction of a brand is not a matter of overnight. It is a kind of consumer trust and affirmation of the enterprise and its products, and it requires the company to have a deep understanding of the industry. It requires companies not only to have a core product R&D team, a strict quality management system, and a scientific market analysis capability, but also to have a broad sales network and perfect after-sales services. Brands are slowly hone and cultivated in the market after the companies identify market positioning. Whether a company's brand image can accurately convey the benign information of the product and the cultural connotation of the company is the key to distinguishing the company from other competitors, and it is related to the survival of the company. Security companies are certainly no exception.

Many security manufacturers believe that the brand's popularity is the brand's full, of course, will produce a brand value, but the fact has given the security company a negative denial of the answer, the reason is that brand awareness is too good to imitate, especially in the security industry, only you The brand connotation and brand personality cannot be snatched.

Security companies must, within a certain range of costs, continuously improve their products and services, and use new brand values ​​to satisfy customers' pursuit of higher value targets for their original products or services. The creation of brand value can be to change the brand value attribute, or to give the brand a new value attribute (such as the extension of the existing brand depth, breadth and relevance of development, expand the brand new areas), but also can be through the brand's The new business strategy realizes the management and maintenance of brand value and achieves the purpose of brand value creation and value increase.

Creating brand value, positioning the brand is a top priority, no positioning is not the original, brand positioning determines the brand characteristics and brand development momentum. The common positioning is the brand's differential positioning and the brand's competitive positioning; the differential positioning, especially the differentiated positioning of categories, can open up the relative blue ocean market for enterprises; it is worth noting that the differences must be meaningful and practical. And it is based on the customer's characteristic interest positioning. After brand positioning, it is imperative to establish a clear and rich brand identity system to create brand-related things and ideas. In the packaging design of the color can also have their own brand personality color, such as Conway brand standard color is green; like sharp tiger technology standard brand color is a mix of red and black.

However, with the progress of society, the Internet has become more and more widely used in people's lives. Online media has become a publicity platform that many companies are pursuing. Compared with the traditional marketing model, online media cost is lower and interaction is more convenient. The company publishes the company's information on the website, and understands the needs of consumers through visitor traffic, so that the company can more effectively configure marketing resources. At the same time, timely interaction with consumers, improve product quality and improve service quality. In addition, website promotion, forum promotion, search engine optimization, etc. can also help companies expand sales channels, save costs for companies, and enhance their competitiveness in the market.

In short, if security companies want to achieve better development, they must recognize the importance of brand awareness and eventually form their own brand marketing strategy, so that they are invincible in the fierce competition. What is gratifying is that security companies still value brands, and companies such as Haikang, Dahua, Boshen, Jiaxin, and Ruihu Technology have achieved success in brand building. Under their leadership, they believe that security The industry will usher in the brilliance of the brand value.