The increasing market share of the three shortcomings still restricts the development of children's furniture

Homogeneity is seriously insufficient for R & D and design

Children's furniture was supposed to be the most colorful and individualistic type in the furniture market. However, after turning around in the store, the reporter found that the design of children's furniture is mostly the same, the difference is not obvious, just some changes have been made in appearance , But the internal function of the furniture is generally relatively simple. In the design, most of the considerations are sturdiness, simplicity, practicality, convenience, and ergonomic design that are consistent with children's specialities.

In recent years, children's furniture has become another segment in the furniture market, attracting many furniture manufacturers to follow suit, but in concept, most manufacturers do not regard children's furniture as an independent R & D and production field, but only as an adult. A "sideline" of furniture, which simply considers children's furniture as a "shrunken version" of adult furniture, simply uses cartoon patterns or bright colors to distinguish, resulting in the lack of deep research and development of children's furniture and the low level of design.

In an interview, Mr. Zhao, an industry insider, said that in design, children's furniture has more details than adults' furniture. For example, safety, children's tables and chairs should be chamfered, and the radius of the chamfer should be greater than 2 mm. Although this is the standard of adult furniture, it is also applicable in the design of children's furniture and should be more strictly implemented, but many manufacturers do not pay enough attention to this detail. Most of the child seats are small and cute, but Mr. Zhao said that the chair surface should not be too small because it is a child seat, so that children often roll over after sitting. In addition, the protruding metal screws and joints are also unsafe factors.

At present, China lacks the standards for children ’s furniture industry, and the enterprises ’investment in research on children ’s furniture is insufficient. The training of specialized children ’s furniture design research institutions and professional personnel is almost blank. This has led to serious homogenization of children ’s furniture and low technological content. The design focuses only on the status quo.

High price and no cost advantage

After visiting a large home furnishing store, the reporter found that the selling price of children's furniture is mainly divided by materials, and the prices of children's furniture with different materials vary greatly. Take the simplest "three big pieces" as an example (a bed, a computer desk, a wardrobe), the solid wood material is roughly between 15,000 and 20,000 yuan, and the sheet material is about six or seven thousand yuan. The price difference is two to three times.

According to the sales staff of a certain brand of children's furniture, environmental protection is the primary consideration when parents buy furniture for their children. For the health of children, parents generally do not skimp, and expensive and safe solid wood furniture is sold more better. In a children's furniture brand store where furniture is imported from Denmark, the clerk told the morning newspaper that the price of the same three solid wood "three big pieces" is about 20,000 yuan, and the price of some high-end domestic children's furniture brands. Flat.

The brand furniture has unparalleled advantages of most domestic solid wood children's furniture brands. The furniture can be "grown up" by installing "increasing legs" and other accessories, which means that parents only need to buy one bed and one The desk, after paying a small amount of cost every year since then, can purchase the relevant accessories to meet the children's needs for furniture at different stages of development without frequent replacement of furniture of different sizes. In contrast, most domestic children's furniture adopts a fixed size, and the furniture cannot be adjusted according to age. In addition, in terms of environmental protection, material selection, etc., imported brands are also "equal to the domestic brands." In this case, domestic brands are not cost-effective enough.

The structure is unreasonable, the size of the "two ends" is less

The definition of the concept of children in China is "citizens under the age of 18". In this sense, children's furniture is too narrow in product structure. In many children's furniture brand stores, the most common display is furniture suitable for children between 7 and 16 years old. Although most businesses say that their furniture is sufficient for children from 0 to 20 years old, it is suitable for children from 0 to 1 year old. Baby furniture, children's furniture suitable for 1 to 3 years old, and furniture for teenagers 4 to 6 years old and 16 to 20 years old are relatively few. This has formed a large and small jujube core structure in the children's furniture market. The reason for the imbalance is mainly due to the unclear product breakdown. However, judging from the situation of some furniture exhibitions in the past two years, the age segmentation of children's furniture has become an inevitable trend in the development of the industry. Some manufacturers have begun to pay attention to distinguish between infant and toddler furniture, big children's furniture and youth furniture, and the product segmentation has begun. It appears that this indicates that the children's furniture market is maturing.

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