The stone industry hits the technology brand to promote technology marketing and innovation

Abstract Science and technology are the primary productive forces. Market competition is also in the midst of a collapse between science and technology. In the shrill voice of science and technology enterprises, in the brutal competition of the market, in the same stage of joining the WTO and foreign stone enterprises and brands, in our stone products Tree International Brand...

Science and technology are primary productive forces. Market competition is also in the midst of a collapse between science and technology. In the shrill voice of science and technology enterprises, in the brutal competition of the market, in the same stage of joining the WTO and foreign stone enterprises and brands, in our stone products When the tree was internationally branded, technology became the "master commander" who led the entire army. The stone products produced by advanced technology with high technology content, high added value and high market capacity are indeed invincible in the market, and they are unstoppable and become the highlight of market competition.

When implementing "technology marketing", stone enterprises need to pay attention to two aspects.

The commercialization of products must be accelerated
It is necessary to let new products out of the laboratory as soon as possible, go to the production line, go to the market, and go to the consumer, instead of putting samples or certificates into the honor room network super girl, let people "hang". At the same time, new breakthroughs were made in the production technology, cost and price of the products, with a view to "flying into the homes of ordinary people" as soon as possible. In this way, not only can lead the consumption trend, drink the "technical marketing" head soup, but also enable enterprises to maintain technological leadership, providing a flying wing for the growth of the company and the shaping of the brand.

Product intellectual property or patent technology issues
The complexity of the competition in the stone market has caused some companies to take the world by storm. They are taking risks and copying the best-selling products of other companies. This not only causes huge economic losses to the counterfeit enterprises, but also disrupts the normal market competition order. Therefore, stone enterprises face the "jumping clown" who wants to copy fake products. On the one hand, they must strengthen their legal awareness, take the legal weapons and safeguard their legal rights and the legitimate interests of consumers. On the other hand, they must accelerate their technology. The pace of innovation accelerates the process of product renewal, and on the basis of ensuring technology leadership and product leadership, the counterfeiters follow the burden until they are “out of the game”. At the same time, we must pay attention to the high-tech nature of technology and products, so that counterfeiters are difficult to imitate due to technology, personnel, equipment, etc.

Looking back at the vast and innovative development of our stone industry for decades, the most glittering and most moving is the independent innovation of the stone industry. Undoubtedly the excellent healthy stone, or the geography stone of Marco Polo, the continuous innovation of the enterprise has the imitation of the imitation of stone, the changing and wonderful performances.

"Where is the channel clear, it is the source of living water." Technology innovation, product updates, and ultimately for marketing services. At present, the stone industry is constantly innovating and new products are created, creating innate factors and acquired conditions for "scientific marketing". In the fierce competitive environment of economic globalization and market internationalization, relying on technological innovation and product renewal to achieve the grand blueprint of marketing, to create a unique core competitiveness, it should be an inevitable choice for China's stone industry to practice stone power.

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