Wooden Door Enterprise "Brand" and "Dealer"

It is also very important for the wooden door companies to develop steadily over a long period of time, in addition to the hard work of the wooden door companies themselves. If there is no strength in the wooden door business, it will not help if it does not sell well even if the product is doing better. Influential dealers, if the agent's wooden door products do not work, then the market will be bleak. Wooden door enterprise development must not only work hard but also maintain good dealer relations. The Manager of Qingdao Yimu Solid Wood Door Co., Ltd. introduced us to the related strategies of the development of the wooden door brand and dealership.

Wooden door brand must have connotative development to last for a long time

What factors do you need to consider when you want to represent a wooden door brand? Manager Han believes that first of all depends on whether the company has a good management team. Only one company's leaders have a long-term vision, have a firm belief in doing long-term business, have the spirit of continuous innovation, have the attitude of daring to be responsible, have a good management team, in order to manage a good brand, in order to manage a good company . At the same time, only good companies can support the growth of a brand, and the brand will promote the rapid growth of the company.

Second, we must look at corporate culture. Corporate culture is the soil for the healthy growth of the company. If a company has a heavy corporate culture, it will form cohesion and fighting power among its employees, and it will attract more people of insight to join the company. This kind of company will have a strong human resource advantage to strengthen its competitiveness.

Third, we must look at the brand's market positioning. Only the accurate market positioning of products will have a strong market audience. This is the cornerstone of a brand's rapid opening up in a region.

The fourth one depends on the quality of the product. The quality of a product is the life of a brand. Brands that do not have quality guarantees cannot survive for a day.

The fifth one depends on the continuous innovation of the product. Product innovation is a source of brand growth. Only by continuously innovating can we make a brand walk in the forefront of the same industry, and it can only grow into an industry leader.

The sixth one depends on the ability of the company to perform the contract. Only companies with sufficient production capacity can guarantee fulfillment of orders from dealers, allowing distributors to have confidence in signing customers. Only companies with good technical support can allow dealers to provide customers with good technical services, so that the brand can win a good reputation and credibility.

Wooden door brand's regional momentum and service is very important

After determining the brand, it is very important to increase the brand's popularity among consumers. Manager Han said that the new brand entering a city depends on the influence of the brand itself. As an old Chinese brand with more than 50 years of history, Qingdao Yimu itself is the guarantee of quality and has won the trust of customers. Second, relying on the quality of the product itself, including the product's style, reliable quality, to obtain the trust of customers. Three rely on good service. Good service is a strong support for the product. Wooden doors as a custom product, with good service can eventually win the praise of customers. With the above three points, sales will naturally increase steadily.

A wooden wooden door has been set up in the Shijiazhuang White Store since its operation at the beginning of the year, first establishing an outdoor wall advertisement on the exterior wall of the mall to quickly increase the popularity of Yimu in Shijiazhuang. Secondly, the clerk, the ruler, and the installer are trained. “We set the concept of 'make a single business and make a friend' and start from the needs of our customers. We treat our customers with 100% sincerity and thoughtful service.”

The support behind the wooden door company can firm the confidence ahead

Manager Han believes that, first of all, Qingdao Yimu, as the only “Chinese old brand” enterprise in the wooden door brand, has a long brand history, a heavy brand culture, and a unique brand influence. Second, a wood company has a good management team. Ichiro's Ge and Xia have a responsible attitude toward companies, products and distributors. This attitude is the guarantee for enterprise development and product quality, and it is the basis for the rapid growth of dealers. Its Sanyue Company has a good management mechanism. Good management is the guarantee of quality. Its Siyi Wood Company has sufficient production capacity and is capable of fulfilling contract orders.

Before determining the agent of a wooden solid wood door, South Korea's manager personally went to Qingdao a wooden door company on-site inspection. “The company’s marketing staff helped me analyze the product positioning and sample styling. GE and He Xia also personally discussed with me the renovation plan of the store. After opening, they encountered specific technical problems of sales, and often communicated with Xia Zong and the customer service manager. reply."

Only a wooden door company that is truly pragmatic and innovative can establish a good brand image in the minds of its agents, so as to attract agents to expand brand influence for the company.