In recent days, we received the calendar of the partner unit in 2011, indicating that 2010 will soon be a past tense. The performance of the sanitary ware market in 2010, objectively speaking, should be a wave of turbulence on the surface. In fact, the year of undercurrents, from the phenomenon of market activities and crashes, it can be seen that the awareness and speed of interception of terminals by major brands is obvious. Compared with previous years, there is an accelerating trend, indicating that the downstream business of the company feels the pain of the market, and as a few companies that are more active in the sanitary industry, they can get the contents of the countertop. The response is mostly good. Responsibly speaking, the overall performance of the industry's market should be far less glamorous than the countertop. In the past few years, the industry has continued to pay attention to several aspects of the problem, lacking the enthusiasm of active resolution. Due to space limitations, focus on the following two aspects.
Channel change
In terms of sales channels, building materials supermarkets and home improvement channels are two channels with obvious changes. Regarding the hard injury of building materials supermarkets, there is another article involved, and I will not repeat them. High-end professional store's superior shopping environment and mature experiential display mode, gradually mature new advantages, including advance payment, unified management and other advantages and good image, to build a higher starting point of competition barriers, the original characteristics of building materials supermarket is high-end Professional stores are learning, imitating, and even replacing and subverting one by one. From the end of 2009 to 2010, many building materials supermarkets tried to transform the mode of shop-in-shop, but it was not successful. In 2010, many of the large-scale building materials supermarkets in the bathroom sector, even to the point where survival is difficult.
The sanitary brand has a decline in the popularity of another sales channel, the home improvement channel. Most of them have an optimistic attitude, including some sanitary brands that have taken a personalized route in the early stage. After the home-made channel tasted the initial sweetness, it quickly changed. It is a bitter fruit that is difficult to swallow. With the diversification and transparency of the channels through which consumers access information, the unspeakableness of the home improvement channel, or the commercial rebate called a hard injury, slowly surfaced. Due to the uncertainty of the commercial rebate and the gray color of the suspected dark box operation, once the sales volume is increased, once it is smashed by the savvy consumers, in addition to the damage in sales, the reputation of the brand is also quite lethal. It has discouraged many brands with increasingly mature operations.
Industry environment
At present, the integration of the sanitary industry and the mutual penetration and extension of the sanitary product line have become a new development trend in the sanitary industry. The original single product has a greater advantage, and competes to extend to adjacent kitchen and bathroom products. In the middle of the year, the leading inspections led by a testing agency in Fujian, in the initial inspection process, many small-scale enterprises with sanitary wares as the main industry have been blacklisted, causing little trouble for enterprises. The quality inspection incident reminded the industry that it is necessary to ensure that the new products are regarded as a new industry in the relatively unfamiliar products, including the enterprises with leading industries and the sanitary ware. I believe that I will face the same problems. The joy of all is to promote the fundamental improvement of the industrial environment, otherwise it is difficult for a single company to be independent.
There should be no qualitative changes in the sanitary ware market in 2010 and 2011. Some changes in brand symbols can be reflected in the market. Compared with the channel heat, the industry environment is not easy to detect and difficult in a short period of time. Directly perceived; some local crises in the industry in 2010 have reminded us of the positive attitude of channel construction and communication promotion. We also need more active efforts to promote changes in the industry environment.
Channel change
In terms of sales channels, building materials supermarkets and home improvement channels are two channels with obvious changes. Regarding the hard injury of building materials supermarkets, there is another article involved, and I will not repeat them. High-end professional store's superior shopping environment and mature experiential display mode, gradually mature new advantages, including advance payment, unified management and other advantages and good image, to build a higher starting point of competition barriers, the original characteristics of building materials supermarket is high-end Professional stores are learning, imitating, and even replacing and subverting one by one. From the end of 2009 to 2010, many building materials supermarkets tried to transform the mode of shop-in-shop, but it was not successful. In 2010, many of the large-scale building materials supermarkets in the bathroom sector, even to the point where survival is difficult.
The sanitary brand has a decline in the popularity of another sales channel, the home improvement channel. Most of them have an optimistic attitude, including some sanitary brands that have taken a personalized route in the early stage. After the home-made channel tasted the initial sweetness, it quickly changed. It is a bitter fruit that is difficult to swallow. With the diversification and transparency of the channels through which consumers access information, the unspeakableness of the home improvement channel, or the commercial rebate called a hard injury, slowly surfaced. Due to the uncertainty of the commercial rebate and the gray color of the suspected dark box operation, once the sales volume is increased, once it is smashed by the savvy consumers, in addition to the damage in sales, the reputation of the brand is also quite lethal. It has discouraged many brands with increasingly mature operations.
Industry environment
At present, the integration of the sanitary industry and the mutual penetration and extension of the sanitary product line have become a new development trend in the sanitary industry. The original single product has a greater advantage, and competes to extend to adjacent kitchen and bathroom products. In the middle of the year, the leading inspections led by a testing agency in Fujian, in the initial inspection process, many small-scale enterprises with sanitary wares as the main industry have been blacklisted, causing little trouble for enterprises. The quality inspection incident reminded the industry that it is necessary to ensure that the new products are regarded as a new industry in the relatively unfamiliar products, including the enterprises with leading industries and the sanitary ware. I believe that I will face the same problems. The joy of all is to promote the fundamental improvement of the industrial environment, otherwise it is difficult for a single company to be independent.
There should be no qualitative changes in the sanitary ware market in 2010 and 2011. Some changes in brand symbols can be reflected in the market. Compared with the channel heat, the industry environment is not easy to detect and difficult in a short period of time. Directly perceived; some local crises in the industry in 2010 have reminded us of the positive attitude of channel construction and communication promotion. We also need more active efforts to promote changes in the industry environment.
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