With the increasing number of blog users, its business value has become more and more obvious, and it has been paid more and more attention by enterprises. Some enterprises have started to open blogs. What problems should be paid attention to when creating blogs? Avoiding the commercial taste too strong Given the nature of blogs, if your business blog posts content such as corporate supply and demand information, I believe readers will not be interested. The blog group is a potential customer, a place to train and influence potential customers. Browsing your blog is not about buying your products and services right away from you, but introducing your products and services through soft articles. Affect your customers, in order to enhance the visibility of the company and form a network brand! Avoid flowing in form, no effective content If your blog doesn't have much content, or if you don't have much content, such a blog won't be of much value, it will not attract visitors, and it will even seriously affect your brand and image. If a professional blog is not enriched by professional content, it will only reduce the brand image and influence of the company. The correct approach should be to carefully edit and classify and combine the content of peers, such as excellent content, industry news information, industry development trends, the latest research trends in the industry, and the results of corporate research projects, so that corporate blogs become an excellent information. platform. This will continue to attract people who are peers or who want to know the relevant information to visit, and continue to expand their influence to achieve the effect of communication. Avoid using blogs as ranking tools. There are many corporate or personal blogs (the masterpieces of some online companies) that have little content, but put a lot of meaningless links to improve the rankings. This is too utilitarian in the long run. It doesn't make much sense, and it can even bring great harm. In serious cases, it is possible that the search engine considers your blog to be an external link to the spam. Enterprise blogs should be able to participate in blogs at a low cost. They can mobilize interested employees to apply for their own personal blogs, and to place their favorite content, but also with propaganda companies, such as corporate culture, product brands, etc., so that blogs become corporate Important platform. This is also the essence of Mao Zedong’s people’s war: the mobilization of the whole people and the fighting of the whole people. Only when a certain scale effect is formed, your company will quickly increase its popularity. In fact, like traditional advertising, when it reaches a certain scale, the visibility of the company will increase rapidly. Blogs are actually a means of corporate advertising. If companies are successful in this area, consider using a stand-alone server, building their own blogging system, and opening applications to employees, customers, and other outsiders. As we all know, the free service, the service party does not bear any responsibility, so the service is not guaranteed. If the service is interrupted, the large amount of resources accumulated by the enterprise through the blog will be destroyed. If you use your own system, you can manage it by yourself and schedule it regularly to ensure the stability and reliability of your website. And the result of the opening is more peers, customers to apply for and build their own blog, let more people join your corporate blog promotion team, and expand the influence of the company on a larger level. Blogs can promote your business, your products, your services, and proper promotion, which can effectively enhance the visibility of your business, and can indirectly promote your sales. Invisibly enhance the company's revenue, but it will not be done. There will be resistance to your products and services, and your products and services are also very poor, which will have a certain impact on your business. Therefore, to do blog marketing, we must emphasize that we must make product promotion "invisible", make the blog content accurate, guided, and do not abuse, in order to effectively guide your potential customers to buy your products and services! Blog marketing should handle several issues . The blog marketing idea of ​​the enterprise should be combined with the content of the corporate website. Generally speaking, the content of a corporate website is a relatively formal corporate profile and product information. By adding blog content on the company's website, the company's business-related issues are introduced from different levels from a personal perspective, enriching the company's website content. Providing users with more information resources has certain value in rapporting with customers and increasing customer loyalty, especially for corporate websites with many consumer groups, such as cosmetics, clothing, sports and fitness, financial insurance, etc. . Create an environment for the healthy development of blog marketing. To publish as many corporate information as possible using multiple distribution channels, you need to stick to long-term use in order to play its due role. How to promote corporate bloggers with continuous creativity and writing enthusiasm is also a question that must be considered in blog marketing strategies. A suitable blog environment is conducive to stimulating the author's writing enthusiasm, combining personal interests with work, making blog posts an extension of the work content, and encouraging authors to insist on publishing blog articles that benefit the company in their personal activities outside of normal work. It can be seen that the use of blogs for corporate information dissemination requires a long-term, cumulative process. Correctly handle the relationship between personal opinions and corporate positions. Although online marketing activities belong to enterprises, but individuals who write blogs are individuals, there is a problem of how to deal with the coordination between personal opinions and corporate marketing strategies. If all the articles represent the company's official views, similar to corporate news or public relations articles, then the blog articles obviously lose their individuality, so it is difficult to get the reader's attention, and it is inevitable to lose the meaning of information dissemination. At the same time, it is also necessary to solve the problem if the blog post only represents a personal point of view and is inconsistent with the company's position. In this regard, Gartenberg, vice president of Jupiter Research, suggests that companies should train some thoughtful and expressive employees to write. After the article is written, it will first be circulated and tested in the enterprise, and then published in some blogs. In the community. At the same time, Gatenberg also suggested that Blogger (the person who wrote the blog) should not forget that what they wrote was to reflect and represent the company and not to disclose company confidential information. However, these relatively complex information release review procedures within the enterprise tend to reduce the enthusiasm of blog writers, and even to minimize the trouble and difficult to express the information that really attracts users' attention, thus affecting the effect of blog marketing.
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