Anti-dumping Measures Terminate 80% of Orders for Chongqing Leather Shoes

From April 1 this year, the EU temporarily suspended the import of anti-dumping tariffs on China's leather shoes. Yesterday’s news from Shushan, the capital of China’s western capital, said that due to the good news, the EU orders held by major companies in the footwear industry have increased by about 80% year-on-year.

Pull Chongqing shoe export orders

“We have more than 2,000 factories in Laoshan, Chongqing, and we are working overtime.” Li Haijun, logistics manager of Aokang Group Import and Export Co., Ltd. revealed that, generally speaking, taking into account the season and transport conditions, if you want to purchase Chinese-made leather shoes, EU companies will open orders six months in advance. “At the beginning of this year, there was news that the EU may suspend anti-dumping duties on Chinese leather shoes from April this year. Since then, we have received orders from many European Union merchants. After entering April, orders are even more. Surge.” He said that the elimination of anti-dumping duties will reduce the cost pressures of EU buyers and will increase the competitiveness of Chinese shoes in the EU market.

It is understood that at present, only Aokang's EU orders received at the Handan factory have increased by 20% year-on-year.

Yesterday, the reporter learned from the Economic and Foreign Trade Committee of Dangshan County that, as the Laoshan Mountain of China’s Western shoe capital, the production capacity of leather shoes has consistently ranked first in the city. From January to March of this year, the Western footwear exports to European and American markets reached 971.73. Ten thousand US dollars, a year-on-year increase of more than 61%, and the growth rate of exports far exceeds other industries.

Wu Guangyun, executive vice president of Laoshan Footwear Association, said that according to preliminary statistics, the new EU orders held by major footwear enterprises in the current hands are up 80% compared with last year. In addition to Aokang's enterprises, the major orders received from the European Union are Jinhao Leather Shoes Factory, Faragas Shoes Co., Ltd., Shuaimei Shoes Company, Guanzhong Shoes Co., Ltd., etc.

Enterprises should avoid price war

Jiang Haoyi, head of Jinhao Leather Shoes, revealed that in order to win more overseas orders, at the end of last year, they invested tens of millions of yuan to expand production capacity, and the new production line was put into use earlier this year. In the interview process, a number of shoe companies told reporters that high-level optimistic about the EU's future market.

In addition to Chongqing, Wenzhou, Guangzhou and other leather shoe production areas have also seen an increase in EU orders. According to news from Aokang Import & Export Company, the company’s largest customer, GEOX, in the European Union, orders opened in the first quarter of this year increased by about 70% compared to the same period last year. Two days ago, nearly 20,000 pairs of leather shoe containers were shipped to the European Union. "Europe orders are flying like snowflakes." Wenzhou Xie Yufang, general secretary of the Wenzhou Leather Industry Association, said that this year, Wenzhou's leather shoe exports will grow steadily by 10% to 20%.

"Although the EU has cancelled the anti-dumping duty on leather shoes for China, the EU is also seeking new protection measures, so shoe companies should pay attention," said the person in charge of Aokang Imp. In response to concerns of enterprises, Wei Yafei, director of the China Leather Association’s shoemaking office, reminded Chinese shoe companies that they should be prepared mentally and rationally to treat the EU’s decision to temporarily eliminate anti-dumping duties; on the other hand, the association also requires companies to improve themselves. Product quality, increase brand value, avoid price wars, and achieve steady growth in export volume and export prices.