Building Talkback Challenges Chip Life to Sell

With the large brands of big companies in other industries in recent years entering the digital building intercom market, such as: Haier, Changhong, etc.; some companies focusing on the digital building intercom market are rapidly growing; smart home companies have entered the digital building Talk about the market, integrate with digital building intercom; Haikang, Dahua and other security big companies clamor to enter the digital building intercom market. The landscape of the building intercom market is undergoing tremendous changes.

Domestic brands dominate the mainstream market of building intercom market According to statistics, domestic building intercom manufacturers are mainly concentrated in the Pearl River Delta, Fujian, Yangtze River Delta and other regions. Pearl River Delta includes Shenzhen, Guangzhou, Foshan, Zhuhai and other places, accounting for about 60% of the country's building intercom market share, of which Shenzhen accounted for about 35% of the share, the major manufacturers include Zhuhai Sanrun, Anjubao, and Sightseeing. Legrand, Hui Ruitong, Taichuan, Jinyu, Roule, etc.

Due to its geographical position and early development time, the Fujian region has developed a relatively complete building intercom industry, accounting for about 20% of the national building intercom, including Guanlin, Lilin, Zhenwei, Jiale, etc. Multiple well-known manufacturers.

In addition, many regions in the Yangtze River Delta, including Shanghai and Zhejiang, are also important areas for domestic building intercom suppliers. At present, many foreign building intercom manufacturers are clustered in Shanghai, such as Legrand, Honeywell, Seiyat, Fermax, Aifeng, Tesi and others. However, the area is dominated by foreign brands, domestic brands are lighter, and Shanghai and Zhejiang account for 5% of the national market.

In recent years, foreign manufacturers have built factories in mainland China to achieve localized production, which has greatly reduced production costs and greatly shortened logistics and service distances. Although their products are still generally higher than domestic manufacturers in terms of price, the product's cost-effectiveness and comprehensive competitiveness are greatly enhanced, causing a certain impact on domestic manufacturers.

At present, the domestic building intercom market is mainly dominated by domestic brands. In terms of market share, domestic brands account for at least 80% of the market share. Compared with the monitoring industry, this figure is exciting and proud. This is also the result of the joint efforts of China's building intercom manufacturers. However, this does not mean that the Chinese building intercom manufacturers can sit back and relax.

At present, in China's building intercom market, imported brands mainly include: France Legrand, US Honeywell, Australia Xstrat (MOX), Spain FERMAX, Germany BOSCH, South Korea's Samsung and commax, Japan Aifeng, Italy Euromont, TCS, etc. At the same time, the market is also filled with fake foreign brands. Some foreign building intercom manufacturers who entered the Chinese market in the early days had gone through some detours and had even been squeezed out of the market because they did not understand the characteristics of China’s market at first. There is a big difference between Chinese users and foreign users. Because of the difference between the Chinese market and foreign markets, foreign companies entering the Chinese market, or Chinese manufacturers entering foreign markets, can not use the old ideas in their own country to produce and develop products, but can only adapt to local market demand. Products produced by Chinese manufacturers with large-scale networking functions may not be available for use in foreign countries; products imported into the Chinese market will also be dissatisfied and drowning. Therefore, products must be developed according to local market demand characteristics.

Restrictions on Buying Building Intercoms as Commercial Weapons Building intercom equipment is one of the security devices that the Chinese government has established to impose compulsory installation by real estate developers. The building standards standardized by building intercom companies have promoted the potential market development of building intercom equipment, and at the same time brought about In order to reduce costs, real estate developers chose the intercom equipment to pass the acceptance "require me" phenomenon. If a real estate project increases its investment in the visual intercom system used by it by 20%, can the real estate price increase exceed 0.001% of its actual increase? The answer is always, depending on the situation.

For those developers who are aiming to reduce costs, their goal is to sell as low as possible. Other developers have subdivided their strategies for different markets. They see that there are a large number of high-quality consumers who have the ability to choose higher standards of life. Businesses that use this strategy hold a commercial tool that is a high-quality visual intercom device. This kind of business tool that can generate such great value can obviously become a “powerful commercial weapon” to help and promote real estate sales.

Now, all real estate developers will install walkie-talkies in the houses they sell. In Changsha, Hunan, some of their building intercom companies have chosen smarter market strategies. They have only increased their total costs by 0.0001% to 0.0002%. Next, a high quality video intercom system was installed. It can be seen that their strategy is not simply to use the walkie-talkie as a product that requires mandatory installation of policies. They also use the appearance of well-designed products as a beautiful landscape and selling point for their homes. These products can be used as visitors to identify, but also smooth access to the video image of the door. These devices related to security, service personnel, etc., and building intercoms bring user-friendly and convenient services to the user's daily life. Therefore, the ultimate beneficiaries will be the users themselves.

Fortunately, business decision-making power belongs to investors. They have the right to determine the return of their expected assets and the financial risks they invest. Some video doorbell enterprises in Changsha, Hunan, prefer to choose low-cost devices, while other video intercom door companies are willing to choose devices that will add attractiveness to their products and develop potential customers. In summary, the cost and return of video intercom products are evident. We have reason to believe that effective commercial tools are undoubtedly an important tool for real estate developers to increase their return on investment and profits.

Building intercom product chip life is the key to the basic building intercom function, low cost, poor scalability, occupy low-end market; from the current industry situation, the main chip used in this program is more Applied in the consumer electronics industry, or with self-designed tapeouts. Therefore, the chip's lead-time, over-replacement, and poor stability have become the most fundamental issues in building intercom special industries. From the current point of view, the market share of digital building intercoms is relatively small, so the life span of a product is 3-5 years, so the life cycle of a chip is the most critical.

High integration of the system, such as: video intercom, unlock, message, picture, defense deployment, IPcamera monitoring, video intercom, smart home control (light control, air conditioning control, curtain control, air conditioning control), property Management (management fee, gas fee, utility bill, appliance repair, parcel post, etc.), value-added services (adjacent convenience information push service: department stores, supermarkets, entertainment, medical care), home entertainment (interconnecting with high-definition television, music videos, etc.), etc. . Digital building intercom terminals continue to develop in the direction of digital home smart terminals. Digital building intercom products are no longer simply in the security industry. When digital LAN intercoms access the public network, digital products It will enter a rapid development stage.