Cabinets to enter the third or fourth line cities should suit local conditions

After years of development, the first- and second-tier cities in the cabinet market have gradually matured, but with maturity, there is also market saturation. When various promotions and price reduction activities failed to attract more customers, some cabinet companies have begun to shift their sights and started to march into the third and fourth line markets. With the acceleration of the country’s urbanization process, the consumption levels and concepts of third- and fourth-tier cities have also gradually changed. There is no doubt that there are huge business opportunities.

To march into third- and fourth-tier cities should suit local conditions

The imbalance in economic development in different regions, as well as the economic strength of consumers and different consumer attitudes coupled with the lack of market norms, compared to the first-tier and second-tier markets, despite the huge market potential in the third and fourth tier cities, the third and fourth tier cities are currently Immature. At the same time, the start of the third and fourth line market is much later, the cabinet market development is low, and the market share is mainly occupied by regional brand cabinets. Even in some fringe towns, cabinet manufacturers have never set foot in the market, and the market utilization rate of brand cabinets is zero.

In addition, from the point of view of consumer demand, the level of economic development in the third and fourth tier cities is not balanced. Consumers' perceptions of consumption and consumer awareness have a greater difference. Cabinet manufacturers cannot adopt the same policy in the three or four cities and they must do more on the ground. The market inspection, grasp what kind of products consumers need, adapt to local conditions, strengthen the regional characteristics of products, strengthen the connection with the local market, in order to take the lead in the army into the third and fourth line city cabinet brands.

Cost-effective products can gain the hearts of consumers

The concept of consumption in third-tier cities and fourth-tier cities differs greatly from that of first- and second-tier cities. The awareness of consumer brands in third- and fourth-tier cities is not strong, and brand loyalty is low. The brands that may be widely recognized in first and second-tier cities may not be here. To enough recognition. In the third and fourth tier cities, most consumers choose the first element of the cabinet in the home improvement process is the price, coupled with the restrictions on consumer ability, resulting in the impact of product prices on consumers is amplified, here, that is cheap and practical The cupboards are more likely to provoke consumers' desire to buy.

At the same time, the three-and-four-tiered cities market needs the careful cultivation of cabinet companies to ensure the high quality and service of products is very important. Therefore, for cabinet companies, it is more suitable for the cabinet companies to promote their relatively cost-effective relatively inexpensive products. In general, the “second battlefield” of cabinet companies in third- and fourth-tier cities requires companies to seriously plan their strategies before they can successfully enter the country.