With the development of the industry, the brand of lamps and lanterns is getting bigger and bigger. Some lighting brands with advanced market awareness are no longer simply displaying products, but fitting decoration, accessories and furniture in place, creating the overall environment of the home and allowing customers. I felt the effect of lamps and home improvement on the ground. This kind of environment and atmosphere can make customers feel the beauty more intuitively, and it is easier to produce purchases at the same time and the choice is more accurate.
In many lighting cities, lighting stores, and lighting exhibition halls, the lighting brand has begun to create an experiential shopping environment in addition to the exhibition area and decoration. For example, a single lamp is equipped with a bedroom. The main light source, auxiliary light source, light pool, wall lamp, table lamp, night light, etc. are harmonious and orderly. According to the staff, the layout of the bedroom lamp not only matches the lighting of the bedroom. In the light design, it also reflects the characteristics of humanization and healthy light source. In the lighting experience exhibition hall, the combination of crystal lamps and high-end beds, tea tables and chairs, tea sets, etc., also constitutes a comfortable bedroom and a harmonious tea room space.
Some of the lighting brand stores are large in size, and there are room and space experience zones inside. Some lighting flagship stores are directly arranged into the lighting industry's scene-style overall soft-packed specialty store. All the stores use scene-like experience, and the lighting products are integrated with furniture and accessories. As one, people can feel the various expressions of the lamp.
Light enterprise cross-border play integration
Although the experiential marketing lighting industry has long existed, it has not been popularized. The industry analysts believe that the experience exhibition hall covers a large area, and it is necessary to have a special person to design the style of the exhibition hall, product matching and display, etc., and the comprehensive cost is high. But now, the lighting brand has gradually extended its product line to home, accessories, and soft clothing. The trend of lighting brands themselves with furniture or their own design and production of furniture is becoming more and more obvious. How consumers like it can be sold with lamps.
The integration of such lamps and furniture is a trend, and there are also “home integration†modes in which lighting brands try to introduce lamps. It is reported that the current trend of the lighting industry is that the brand has entered the trend from mid-range to high-end design, and the integration of lighting and furniture integration has become more and more obvious. Many international brands have begun to integrate into the lighting exhibition hall. At the same time, Chinese lighting brands began to pay attention to product matching design, and sought to cooperate with international artists to combine the artist's home works with lighting products, gradually becoming a trend.
In this regard, some insiders believe that the cross-border purpose of lighting brands is to increase profits. The biggest benefit of cross-border is to let the original irrelevant elements blend with each other to give the brand a sense of depth and depth. With the increasing competition in the market and the mutual penetration and integration of industry and industry, it has been difficult to clearly define its attributes for a company or a brand. Cross-border has now become the most popular word in the world, not just cross-industry. From the traditional to the modern, from the East to the West, this trend has represented a new fusion of life attitudes and aesthetic methods.
Lighting customization comes into being
With the fierce competition in the lighting market, consumer preferences are changing with each passing day. There is always a group of people who hope that the lamps they use are not available to others; there are always some areas where the lights they use are unique and can express local culture. Therefore, in order to meet the market demand, lighting products have also officially embarked on the road of "customization." According to different environments and users, the lighting brand chooses different lighting methods and lamps, uses different light source characteristics, creates an infectious space environment with appropriate illumination and brightness, and provides professional custom design services.
At the same time, in many lighting exhibition halls, many brands have made scenes. When consumers are decorating their own homes, it is difficult to imagine the lighting effects. At this time, experiential marketing can give them reference and reference. In the experience scene of many lighting brands, the furniture used is specially customized with the brand of lighting, and some matching furniture can not be found in the furniture market.
It is understood that people are very concerned about the use of space, so the need to strengthen freedom and individuality has become the focus of consumers' attention. For this reason, customized products are more favored by consumers, and customized products are also Gradually increase market share. It is not difficult to understand that in addition to the introduction of customized lighting services, the lighting brand also introduced customized furniture products.
It is reported that the price of customized lamps is higher than the spot price of the same level on the market, but it is not too high in the current situation. The price of a 5W 95mm*70mm crystal lamp with a good quality in the market is basically more than 500 yuan, and the custom crystal lamp varies from 550 yuan to 1000 yuan depending on the material. Therefore, the prospect of personalization of lamps is very broad. Customized products may have more space under current market conditions, and their ability to resist risks is stronger, and they are also favored by manufacturers and consumers.
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