Can consumers agree with the security B2C model?

Enterprises use the Internet to carry out operations to expand their operating income. This is the e-commerce model. The marketing channels of security companies have always been more traditional. With the fierce competition in the security market, more and more security companies are paying attention to changing the marketing model. Some security manufacturers try water B2C and try to open up a new blue ocean for the industry. Then this Can these models be recognized by ordinary consumers?

The strategic shift of security companies In recent years, the growth of the foreign trade market of security companies has been weak, and the proportion of foreign trade markets has declined. Foreign trade businesses can be described as difficult. According to statistics, in 2011, most of the export processing security companies in Shenzhen lost as much as 30% to 40% of their foreign trade business, and only a few companies could achieve reverse growth. Turning to domestic sales seems to be the easiest and most effective way. On the one hand, they already have product design capabilities, production capabilities, and good supplier resources in specific areas. On the other hand, the domestic market has a lot of room, just as some people have said. : In China, it is nothing new to sell a glass of milk to sell billionaires, a bottle of water to sell billionaires, and shampoo to sell tens of millions of boxes in a year. In reality, many companies have succeeded in their past and present. Apart from their own efforts, to a large extent, it is because there are many opportunities in the Chinese market and China will continue to develop. The Chinese market will also be created. Batch after batch of successful companies.

1. The rise in security civil demand As the government has greatly increased its emphasis on security, major projects such as Smart City, Ping An China, and Intelligent Transportation have been promoted throughout the country. At the same time, with the further growth of the national economy, ordinary people’s thirst for security has become stronger and stronger.

At present, the penetration rate of security in the country is relatively high in urban areas, while rural areas are basically covered by zero. Under the digital lifestyle changes, the pursuit of quality life has become an internal demand. At the same time, regardless of the urban or rural areas, crimes such as theft, fighting, fighting, and other crimes remain high, and the demand for real-time monitoring of ordinary families is increasingly evident.

According to industry experts' analysis, the application of individual households is dominated by the general public, and its hidden market potential is incalculable. At present, home monitoring systems are more popular in Europe and the United States and other developed regions. Home video surveillance and public video surveillance and industrial video surveillance have formed a three-way situation in the monitoring field. The door to the home security market in our country has just opened, but behind this door will be The huge market demand, which provides enterprises with a rapid growth of market opportunities, the potential of this piece of civil security market has become increasingly prominent.

2. The B2C Advantage B2C model has become more mature in e-commerce. The platform's daily page views and product transaction volume have demonstrated its extraordinary power. Individual consumers can directly purchase the desired product through the Internet. Or services, demand to stimulate changes in market structure, which is the charm of B2C, it has the following unique advantages of their own, to win the favor of consumers.

More transparent: The commonality of online shopping malls is transparent. As the saying goes, “I'm not afraid of not knowing the goods, I’m afraid that goods are better than goods”. After similar products appear on the mall, their prices, product functions, specifications, after-sales services, product evaluations, etc. All are exposed in front of the average consumer, in addition to the brand can understand more details, seeking for their own security products.

The service is better: “The price war will eventually pass, and after that, e-commerce will fight channels, logistics, and customer experience.” After years of cultivation, the concept of online shopping users is changing, and domestic e-commerce will be transformed from “fighting prices”. At the stage of "fighting service" and "fighting customer experience," the ultimate benefit will be consumers regardless of price war or service warfare.

More specialized: The B2C model is aimed at ordinary consumers. Security vendors will continue to conduct market research and conclusions, and then launch products specifically designed for security e-commerce companies, and at the same time stand out from the perspective of ordinary consumers to design more humanized. , Reasonable quality products.

High degree of recognition: quality and efficient service, transparent and affordable price, professional integration of products can often lead the consumer, the charm of e-commerce reveals nothing more, then ordinary consumers habitual security on the online shopping mall Amoy baby will be a matter of course.

3. In the era of Anji B2C or Innovation According to the Voice of Economy “The World Financial” report, “China IT Industry Development Report” issued by Li Ying, Executive Director of “Digital China”, shows that the number of China Mobile e-commerce customers will exceed 350 million in 2013. It is expected to bring 100 billion yuan worth of transactions.

Security companies doing their own B2C is based on the civilian market that is about to take off. Tailored to the new model, although it belongs to the stage of exploration, it has already had references to successful cases. This road has become much simpler. Yuan Ming, chairman of Tongzhou Electronics Co., Ltd., said that in the next three years, Tongzhou will invest RMB 1 billion to establish its own e-commerce brand, focusing on creating “Flying Mall” and cooperating with third-party logistics to build a nationwide network. Warehouse platform to build a logistics system delivered within 24 hours. In the future, “online orders and offline experiences” will be the main model of Tongzhou, and hundreds of experience stores will be established across the country, maintaining the same prices online and offline. The trial operations of Haikang E-Commerce and “Video 7” is a landmark event and marks the beginning of a new marketing model and service model for Hikvision (002415, stocks) in the civil security market, and also marks the security market for civilian products. The beginning of the era of marketing e-commerce indicates that security products will enter stores and supermarkets for sale, and the era of buying and using as well as consumer electronics products is about to begin.

summary:

In summary, it can be seen that the B2C model of security companies is the common desire of the enterprise and the average consumer. The direction of the heart will also be a great encouragement for security companies trying to test water and electricity companies (blogs, Weibo). In addition, after security vendors change their sales channels, they should change their needs. Customizing products based on market demand, continuously improving logistics channels, and improving service quality can make this road go further.