Global users rely on Haier to release the first brand of white electricity. On December 9, the world’s authoritative market research organization Euromonitor (European International) released 2010 market research results: Haier’s large-scale household appliances accounted for global brand retail sales in 2010. 6.1% of the market ranks first in the world. The analysis of relevant experts believes that this reflects the Haier brand has won the trust of more and more users around the world, and is the result of Haier's global market "Trinity" strategic framework and business model innovation. Technological Innovation, Leading the Trend of Global Industry In a general sense, a brand is a trust that a user builds through recognition, experience, and word-of-mouth. A brand can stay ahead of the competition and demonstrate that the brand is driven by innovation. The differentiated attributes continue to win the user's favor and trust. At the end of 2008, when the international financial crisis broke out, consumer confidence in consumers around the world was impacted and the demand for home appliance brands and products became increasingly stringent. Under this circumstance, Haier has won the number one brand of global large-scale home appliances for two consecutive years, which shows that in the global home appliance brand competition, Haier took the lead in satisfying the more demanding needs of users and won more and more “trust ticketsâ€. Enterprises must not only meet consumer needs but also create demand. Consumers' trust in Haier from around the world first comes from the company's ability to accurately grasp consumer demand and provide solutions that exceed user expectations. In Europe, Haier's Italian three-door refrigerator is praised as "artwork" by local consumers for its original drawer design and stylish appearance . In the United States, Haier launched 13 kilograms to meet local consumers' laundry habits. Large-capacity washing machines; in Japan, Haier integrated local R&D resources to develop high-end washing machines with noise levels of less than 30 decibels. In China, Haier Group's high-end brand, Casa Di, takes the concept of “reaping inspiration from exquisite life and creating eternal artistic quality†as its R&D concept. Launching a series of innovative artist electrics has become the first choice for white-collar consumers. As these products enter the consumer's home, Haier's brand image is deeply rooted in people's hearts all over the world. Under the current wave of green economy, Haier has integrated global resources and continuously launched leading green environmental protection products to lead the industry trend, which further strengthened the global consumer perception of Haier's brand attributes. In China, Haier is the most certified company with the most energy-saving products and specifications. Its six -door refrigerators are the world's most energy-efficient refrigerators with a daily power consumption of only 0.78 degrees. In other countries, Haier has already reached the European Union and the United States. The Star Standard has obtained access permits for the international market, and it has also received subsidies for environmental protection and energy conservation in many countries. Under the dual push of market demand and industry trends, Haier's products and services have spread over more than 160 countries and regions around the world. The accumulated user resources have made Haier's reputation as the world's largest brand of home appliances. Localized “Trinity†Strategic Framework to Support Overseas Brand Upgrades Since 2009, Haier’s retail sales of major household appliance brands have leapt to No. 1 in the world and to No. 1 in 2010, supporting Haier's 26-year maturity. Its global operating system and its innovative business model. The global operating system provides the necessary conditions for localized product development, circulation, and services, and the excellent business model can revitalize all corporate resources to create value for users. Since the early 1990s, Haier has entered the overseas market, that is, with its own “initiative brand†as its mission. In the initial stage of global market expansion, with the strategy of “difficulty and easyâ€, the company has successfully achieved the goal of “going globalâ€, and the sales of products have reached 160. Multiple countries and regions. In 1998, Haier launched its internationalization strategy. In 2005, it entered the global brand strategy stage and strived to “walk in†and “go up†in the global market, becoming an international brand that local consumers loved, and Haier was The “three-in-one†strategic framework that integrates localized R&D, manufacturing and marketing in overseas markets is a good support for Haier’s overseas development. Under the guidance of the “Trinity†strategic framework, Haier has established 16 industrial parks, 29 manufacturing bases, 8 integrated R&D centers, and 19 overseas trading companies in the world. It has applied for more than 10,000 patents and no powder washing technology. Twenty-seven technical proposals such as the Anti-Electricity Wall have been released as international standards and implemented. The localized operation system guarantees the rapid satisfaction of users' ever-changing demands, continuous technological innovation and changes, and inexhaustible vitality for Haier's product differentiation and the growth of the Haier brand. In the United States, Haier is the only Chinese appliance brand that can enter the top 10 retail channels such as Wal-Mart and Bestbuy. In the past 11 years, total sales of home appliances have exceeded 40 million units. In Europe, Haier’s products have fully entered the European KESA, Media Market, and Carrefour. Experts and other mainstream channels have become one of the top brands for local residents to purchase high-end home appliances. Haier's rapid development is not only reflected in the performance of developed markets. In the developing market, Haier's brand awareness and market share have increased significantly. In Africa, Nigeria, Haier refrigerators, washing machines, air-conditioning products market share ranked the top three; in South Asia, Haier, the rapid growth of performance, large white power products are sitting in the top three market share. In Latin America Venezuela, the Haier brand is not only loved by consumers, but even the president of a country has become Haier’s “salesmanâ€. In May 2010, the Haier Group and the Venezuelan government held a signing ceremony at the presidential palace in Caracas about the establishment of four joint ventures and assembly plants. At the signing ceremony, Venezuelan President Chavez personally observed the Haier product booth and faced TV viewers in Venezuela and Cuba as “Haier salesmenâ€. From washing machines to stoves to refrigerators, President Chavez demonstrated Haier. The performance of the product is described in detail as the characteristics of Haier's products. In the era of Internet economy, demand is personalized, and marketing is fragmented. Under such circumstances, business model innovation is the driving force for revitalizing corporate resources and creating user resources. At present, Haier has subverted the traditional “production-inventory-sales†model. Exploring a “zero-on-demand, ready-to-go†model for creating user resources to creatively meet user needs. From the Beijing Olympic Games white goods sponsors to the sponsorship of the four national pavilions of the Shanghai World Expo, to the reelection of the world's largest brand of home appliances, these all show the global influence of the Haier brand, but also see the accumulation of its leading global operating model. The competitiveness. Haier water heater lighting brand appliances
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