Guangdong old man's head paint: how can we see the rainbow without experiencing the storm?

In 2012, under the current background of a less-than-ideal overall economic environment, the paint industry may develop toward a trend of “polarization”. This is all due to the current status of paint companies, the premium ability of paint brands, and the operating environment of paint companies. Under this development trend, the paint industry can be said to be in an era of development opportunities and industrial crisis. What problems have enterprises encountered? With these issues, the author had the privilege of interviewing the elderly paints in Guangdong. Yang Min, Yang Bin himself is very humble. of.

Edit: How old are the heads of the elderly in the first half of this year?

Mr. Yang: Regarding the sales volume in the first half of this year is unprecedented, because from the beginning of the new year in the beginning of the year, our cash feedback activities were strongly supported by consumers and dealers across the country. The overall achievement has been very high, and this year is also the Olympic year. The first European Cup and the London Olympics again indirectly stimulated the upsurge of decoration exchanges. As a whole, the production and sales volume of old people's head paints sold in the first half of the year compared to previous years. It's good. This achievement has also increased our confidence, and the company continues to improve quality of life with innovation and technology, and strive to create a more comfortable and healthy home improvement environment for consumers, a new upgrade to the taste of the wall paint, ultra-low VOC content , To create a safe and comfortable living space editor: China's economic fluctuations this year, have not affected the development of our enterprises, how do you respond?

Mr. Yang: Before and after the financial crisis, the economic fluctuations are certainly huge, because the rise in oil prices has driven up the price of raw materials, which puts pressure on painters in all aspects to be burdensome. And the price of paint is almost upside down. I think the paint industry may face a big reshuffle. I once had a preliminary calculation. We have more than 7,000 large and small paint manufacturers in China. It is only an initial estimate. However, our entire industry believes that the government's support for the paint industry has driven the rapid growth of the Chinese paint industry, and the paint industry will only go further and further.

Edit: In the years that you engaged in the coatings industry, have you encountered very difficult things and how you have weathered the difficulties in the end.

President Yang: Did we not have an old saying in China? “How can we see the rainbow without going through storms?” I think this is right. In fact, as early as during the company's activities held during the Spring Festival, there were too many orders because the warehouse delivery personnel were not timely. In order to be responsible to consumers, I also personally went into battle at that time. When I feel like a driver, I actually feel that Not bad. When I send the goods, I feel very comfortable.

Edit: For the paint market now, Yang always gives us an analysis.

Mr. Yang: Paint, as the main raw material for house decoration, plays an important role in people's daily life. There are many brands of paint in the paint market, and market competition is constantly increasing. But brands that really claim to be influential are still relatively few. How to find a brand that meets their needs, has a large room for growth, and has a strong footing among many paint brands is something that every dealer must think about. In the past few years, most dealers were rushing to cooperate with the big brands with the mentality of “living on a tree and enjoying the coolness”. However, in recent years, with the rapid development of the coatings industry, the competition in the coatings industry has become increasingly fierce, and the popularity of first-tier brands and market coverage have increased. Although the second and third tier brands do not have the advantages of first-class brands in advocating means and channels, their product features, quality, and general paint brands do not differ greatly. In some segments of the market, some second- and third-tier brands have advantages over first-tier brands. The third-line brands generally do a good job in terms of flexibility in sales policies and maintenance of dealers. Major cities such as the provincial capital are equipped with one point for decoration materials or one area for sales of points, for second- and third-tier villages. According to the company's strategy, it is not allowed to distribute distributors or agents to the secondary villages. Many companies now control the channels and have already submerged county-level villages. An exclusive agent is established in a county to guarantee the agents. Dealer's interest.

Editor: How do you plan for the development in the second half of the year?

Mr. Yang: I think that in the first half of 2012, the growth in demand for the paint industry will continue to decline moderately, and demand growth will gradually return to normal in the second half of the year. However, because the previous heat scene is too strong, it is difficult to reproduce a very hot situation. In 2012, the total demand of the coatings industry will grow by a certain amount. The tough challenge is how small and medium-sized enterprises will survive in this process. The survival of the fittest will be very severe. It is expected that the economic operating speed will moderately fall under the smooth tone, but it is still expected to continue to achieve double-digit growth throughout the year. The development of China's paint industry is still in an important period of strategic opportunities. The industrial structure is in a critical period of transformation and upgrading, domestic demand will continue to expand, and technological innovation will become the main theme of the industry development, clean production, energy conservation, environmental protection, circular economy, high functionality, etc. The process or product will become a new growth point for the development of the industry, and the proportion of the national paint industry will increase.

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