From September 4th to 8th, the five-day 22nd Famous Furniture Exhibition, Famous Furniture Machinery Materials Exhibition and Home Decoration Exhibition was held in Dongguan. With the recovery of the home furnishing industry in the second half of the year, this exhibition attracted more than 840 exhibitors from nearly 20 provinces and municipalities in the country and the United States, Japan, South Korea, Singapore, Italy, Germany, Malaysia and other countries. The reporter visited the exhibition venue in Houjie, Dongguan, and hit several highlights of the furniture industry event.
Shenzhen enterprises "fight over" joint purchase of Dongguan Brand Alliance
Due to the suspension of the Shenzhen International Furniture Fair in September this year, many Shenzhen furniture companies have "turned to fight" in Dongguan. The reporter saw at the scene that among the more than 800 exhibiting companies, companies from Shenzhen accounted for nearly 1/4. Among them, Huayuanxuan and other well-known enterprises appeared in Dongguan exhibition with new products, which attracted the attention of many dealers. Many exhibitors in Shenzhen said that cooperation and exchanges with manufacturers from all over the world at the Dongguan exhibition are more conducive to the further expansion of the sales market.
In addition to the collective "transfer" of Shenzhen enterprises, the joint procurement of brand alliances is also one of the highlights of this Dongguan exhibition. The strong integration of Guangdong furniture brands and organized procurement will not only reduce procurement costs and improve procurement efficiency, but also strengthen the close cooperation between factories and suppliers in the Guangdong furniture industry. "In this way of purchasing, the signing rate has increased significantly," said one exhibitor.
"Top 10 in the country" helps creative design attract attention
At the "2009 National Top Ten Accessories Designers Selection Ceremony" held on the morning of September 5, the organizing committee awarded the 2008 National Top Ten Awards. During the subsequent visit, the award-winning designers also expressed their opinions on the matching of furniture products and home accessories. The reporter found in the venue that some exhibitors ingeniously applied various elements such as accessories and product materials to the design of the booth. For example, Huayuanxuan's green exhibition hall decorated with natural elements was well received by designers.
In addition, the highly acclaimed "Creative Design Space" at the March exhibition this year has once again become the focus with richer content and diverse designs. Sixteen young designers from 14 countries and regions including Germany, France, and the United States participated in the "Design New Generation Exhibition" with their works, and said at the "Design Glamour" theme forum held on the afternoon of the 6th that green fashion will become the future Trends in home design.
Fashion and simplicity are popular, green and environmental protection become the mainstream
The reporter found that in the venue with a total area of ​​240,000 square meters, many exhibitors followed the trend of the furniture industry and launched new products with green concepts. This autumn's home accessories are fashion and simple as the main style, and the design of furniture products has also abandoned the complexity and returned to nature. Green environmental protection has become a new trend in the furniture industry.
In this regard, the relevant person in charge of Huayuanxuan analyzed that as the post-80s gradually became the main body of consumption in the furniture industry, green fashion household products with high cost performance are also increasingly favored by this generation, and they are more inclined to match a variety of simple styles , And very health-conscious. Huayuanxuan's "White Bright" series of new products that debuted at the Dongguan Exhibition attracted the attention of many suppliers and distributors, and its brand promise of "full refund of excessive formaldehyde content" was also favored by many consumers. It can be seen from the materials and design of the products exhibited by the major brands that the concept of green environmental protection has gradually spread from furniture to the entire home furnishing industry. "Green Habitat" will become the most basic need for people's lives.
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