Hardware store promotion “soft†does not eat “hard†soft and hard are relative. If newspapers, magazines, television, radio, and internet media can be seen and heard as hard advertisements, they are interactive. Sexual and participatory advertising behavior can be called soft advertising. The well-known “paper soft paper†is one of them.
The important feature of “soft†marketing promotion is to emphasize interaction and participation, weakening or circumventing the original mandatory and indoctrination of advertising behavior. Compared with traditional media, online media is particularly prominent in its interaction, participation and timeliness with users, or it is precisely because of these characteristics of online media that it competes with traditional media. Counterbalance, and then develop into a new media possibility.
Therefore, it can be concluded that marketing activities based on traditional media should focus on "hardness" while taking into account "softness"; but the promotion of hardware online stores based on online media is just the opposite. Hardware store promotion is more likely to eat "soft" ones. set.
Hardware online shop marketing forum promotion
Forum's main mode of promotion: find online store selling point materials published in the forum - find out the right forum version posting - how to post the top sticker to make the shop selling point material to achieve the best results.
How to Find Promotional Website Materials - Finding the Most Popular Elements Today
First of all, you have to understand what the current netizens like to see most, and what is the most popular now. Connect the products of your online store to the things you are currently concerned with
The easiest way is to refer to the keyword rankings of Baidu, Yahoo and Sogou.
What is the most popular, can find the answer above.
Choose the best promotional location
Through the process of propaganda of their own propaganda, it is the most important point of the propaganda process of the Forum to feel good publicity sites. If you go to the publicity area, the popularity is very low. There is not a few online sections in one edition, and there are not even a few new posts a day. No matter how good your material is, no matter how good the posting and posting techniques are, no use is made.
1, have a good traffic statistics software, statistics to the day of traffic from which forums come from, where the traffic is more, where the flow is less. Statistical software is a necessary tool for website promotion.
2. Find more big forums to do experiments. Each forum chooses the relevant edition area for posting.
After several days of observation and discovery. Use traffic statistics software to select the three largest forums that bring the greatest traffic. Put the propaganda mainly in these three forums. Only need a good material, after the forum was sent, go to the top a few more times, one day can bring tens of thousands of IP traffic. How to use forum promotion
Internet Marketing
How to post the stickers
Posting and posting are also a science, with good materials and good publicity sites. Proficient in posting and posting skills is to make your promotional material achieve the best flow results.
1, how to post
You go to a new forum and don’t go in.
The first thing to notice is whether there is any special posting format in this edition.
For example, add no symbol before the title. I have met many forums before, because they did not comply with the posting format required by them. Even if they were not promotional posts, they would be banned. In the same forum, the layout requirements for each edition will be different. Also how to make an ordinary title more attractive,
You can add supplementary modifiers to the original title. For example, exclusive, latest, ultra-clear, banned, and so on. If you don't have a format, you can add some more eye-catching symbols and let everyone notice your posts.
2, how to paste
The top two roles,
The first is to put their own sinking posts, top to the home page, so that more Internet users see. The second is to talk to yourself and sing an exclusive show in front of a netizen. Play some unique effects.
Top stickers are more stressful than experience and practice. We should not think that posting on the top is simply putting up simple posts. Pay attention to how effective top stickers.
First of all, you need to know which version area is the time period of the screen retouching, and the number of times to top-apply to different versions of the screen area during different rehash times.
Now talk about the second role, some friends all know that many Internet users are afraid of sending posts is a virus, but do not dare to point, many posts have therefore been illustrated.
So I usually sent new posters and I would use the other vest to go back to the 2nd floor. Say the material inside this post can be seen, it is wonderful, thank you, landlord and other words.
In this way, when other Internet users came to see it again, they had already seen it, but it was still so high. Most people will click on it with confidence. This greatly improves the success rate of clicks.
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