According to the results of the joint supervision and inspection of the quality of domestic gas stoves produced by the General Administration of Quality Supervision, Inspection and Quarantine in 2010, 404 batches of products from 403 companies in 15 provinces, autonomous regions and municipalities directly under the Central Government have a passing rate of 82.2%. According to GB16410-2007 "Household Gas Cooktops" requirements, the main problems of unqualified products are manifested in six aspects of unqualified air-tight items, thermal load deviations, and unsatisfactory measured heat load of the main fire.
"According to the results of the AQSIQ inspection, it should be said that the qualified rate is still acceptable." Liu Runfeng, deputy secretary-general of the China Hardware Association, said in an interview: "In the past 10 years, China's domestic gas stove industry will be very large. Focusing on product quality improvement and product technology innovation, we have achieved certain results.Product quality is closely related to raw materials, production equipment, and overall production technology and production process. In the gas cooker industry, many small and medium-sized enterprises It drags down the overall quality of the industry as a whole."
The overall quality is comparable to that of the world’s statistics: In the first three quarters of 2010, the sales of domestic gas stoves have reached 10.24 million units, and the annual output value is expected to reach a scale of 10 billion yuan. "As one of the family's essential products, the market for gas stoves is still very broad, especially in the vast rural market, there is still much room for growth. From the overall quality point of view, our domestic gas stove products compared with foreign countries, There is no obvious quality gap in first-class products," Liu Yunfeng said.
On the one hand, China's domestic gas stove production technology and technology are not lagging behind. "From a hardware point of view, our mainstream companies, whether raw materials or production technologies, are in line with foreign countries." Li Tao, head of the brand management department of Guangdong Macro Co., Ltd., said that many foreign gas brands are now All of them are manufactured and manufactured domestically, not only in domestic sales but also in international markets, indicating that there is no problem in China's manufacturing process and level. The gap between domestic companies and foreign companies is more reflected in the details. Many foreign products may have more fine workmanship. This is more than the problem of equipment and craftsmanship, but the problem of attitude and philosophy.
It is reported that at present in the domestic market, Chinese brands of household gas stoves occupy an absolutely dominant position, while foreign brands are more inclined to develop a full set of equipment and the main high-end market. “Chinese people’s unique eating habits provide Chinese brands and Chinese companies with more opportunities.†Li Huizhen, vice president of brand management at Guangdong Wanhe New Electric Co., Ltd. believes that domestic gas stoves are not an industry with a high technical threshold. There is no great technical barrier, so there is no obvious difference in the quality of domestic enterprises with foreign countries. In addition, Chinese people like the "big fire" and "stir-fried" and other eating habits, making domestic products more in line with the needs of domestic consumers.
On the other hand, domestic production equipment has been fully able to meet the needs of production. Li Huizhen and Li Tao told the reporter that at present, Wanhe and Wanjiale are basically using domestic production equipment and the quality is completely free of problems. At the same time, raw materials show more diverse features such as glass, stainless steel, ceramics, and microcrystalline. Appearance, also divided into desktop, embedded, electrical combination, integrated and other different categories.
"Different materials can meet the needs of different consumers and there will be some differences in price adjustment. However, there is no problem in terms of quality," Liu Runfeng said. Li Tao said that as long as the manufacturer chooses real materials, no matter what kind of gas stove, it is guaranteed in terms of quality.
Industry concentration needs to be improved It is understood that China currently implements license management for domestic gas stoves. According to the statistics of China National Hardware Association, there are nearly 600 companies that have obtained production licenses nationwide. The well-known domestic brands mainly include Vantage, Wanhe, Wanjiale, Shuaikang, etc., of which the top 50 companies in the industry, the entire market share can reach 60% to 70%.
“After full competition in the 1990s, the competition in the domestic gas-fired kitchen industry in China should now be very full and intense. Although the degree of industry concentration has been increasing, overall, the current industry concentration is not enough. "Liu Fengfeng said that the current market shows that well-known companies and brands mainly attack the primary and secondary markets, while small and medium-sized enterprises put the main battlefield into the status quo in the fourth and fifth-tier markets.
This is because different markets pay different attention to prices, so different products meet the needs of different consumers. But on the other hand, the existence of too many SMEs also makes the quality of products appear uneven.
"There are too many unknown companies and the existence of 'shanzhai' enterprises will inevitably bring about the existence of illegal production." Li Tao said that if new national standards are put into place, they have set clear requirements for energy conservation, but some companies do not To meet the requirements of the new national standard, production is still based on the original technology and process, and then the products are mainly sold to the third and fourth-tier markets, which will inevitably affect the quality level and the overall image of the entire industry, so the entire industry needs to continue to increase the degree of concentration.
Li Huizhen also believes that the low market entry barrier is the main reason for the low concentration of the entire domestic gas stove industry in China. “There is a large difference in the prices of products on the market. This shows that the parts and components used by different companies are different. In addition, well-known companies have different inputs in channels, marketing, brand building, and after-sales services.â€
Li Huizhen said that in the horizontal comparison, in the household appliance industry, the concentration of domestic gas stove industry is low. However, in the vertical comparison, the concentration of the entire industry has been rising. With the enhancement of consumer brand awareness and the survival of the fittest in the market, the concentration of the entire industry will further increase.
In addition to raw materials, production processes, technology, and equipment, domestically produced parts have entered into a mature period. Parts are another factor that has an important influence on the quality of domestic gas stoves. After years of development, the development of China's domestic gas stove parts industry is also gratifying and the quality of products is first class.
It is reported that the industrial subdivision of China's gas stove parts and the whole machine was probably completed in the 1990s. This is marked by the emergence of specialized manufacturers of key components such as controllers (plug valves), burners, pulse igniters, and panels. After the development of the first 10 years of this century, the parts and components industry has grown into a growth period and has entered the threshold of maturity, and has formed two distinctive industrial clusters, the Pearl River Delta and the Yangtze River Delta.
Liu Runfeng told reporters that the upgrading of a product's quality and its core components are the key components. Before the 1990s, many key components of domestic gas stoves in China had to rely on imports. However, after the full development and fierce competition in the spare parts industry, a large number of parts and components brands such as Hesheng have emerged.
On the other hand, well-known companies are also taking the form of independent research and development to improve the quality of their products. Li Tao revealed that in the past, many Chinese companies' burners had to be imported from Italy and other countries. The burning rate was very low, but since the 1990s, they have basically been made domestically. Not only the heat flux but also the key Technical breakthroughs have been made. “For the gas appliance machine, the quality of the accessories is very important, and it will affect and control the service life of the whole machine. Wanhe currently uses its own production in some key parts suppliers. It should be said that the entire domestic The quality of spare parts is not too much of a problem. There is no need to rely on imports to meet the needs of the industry. However, the quality of parts and components of some SMEs may not be fully guaranteed, said Li Huizhen.
It is understood that the growth rate of the total sales value of the gas stove parts industry in China in recent years is at a relatively high level of around 20%. However, in terms of function, performance, material, energy consumption, etc., there is still a gap between domestically produced spare parts and the world's leading level. The fundamental reason is still the investment in business philosophy and research and development funds.
Energy-saving humanity trend The low-carbon concept is gradually infiltrating all aspects of life. At the same time, it also promotes industrial upgrading and structural adjustment in all walks of life. In addition, the low-carbon technologies and products have also been introduced in the cooker industry, which has not changed much for years. “As a household kitchen appliance, the primary issue of gas stoves is safety issues, but this issue has basically been solved. For example, accidental flameout protection devices that have been widely used have been written into national standards to ensure the safety of use. The next step in the development trend of stoves is energy conservation and environmental protection; on the other hand, it is the ease of use that embodies the intelligent design and user-friendly use of gas stoves," said Liu Runfeng.
It is understood that the current annual export volume of gas stoves in China has reached a scale of 2 billion U.S. dollars, and the products are exported to Europe and the United States, and Southeast Asia has occupied a leading share. "After more than 30 years of development, the threshold of technology has already passed. The key to the next step is to achieve breakthroughs in key components. Domestic enterprises should continue to increase R&D investment in key core technologies. After all, domestic brands cannot be limited to domestic ones. The market, but to participate in international competition. It needs to meet the international standards, but also pay attention to other people's habits of life." Li Tao said.
"According to the results of the AQSIQ inspection, it should be said that the qualified rate is still acceptable." Liu Runfeng, deputy secretary-general of the China Hardware Association, said in an interview: "In the past 10 years, China's domestic gas stove industry will be very large. Focusing on product quality improvement and product technology innovation, we have achieved certain results.Product quality is closely related to raw materials, production equipment, and overall production technology and production process. In the gas cooker industry, many small and medium-sized enterprises It drags down the overall quality of the industry as a whole."
The overall quality is comparable to that of the world’s statistics: In the first three quarters of 2010, the sales of domestic gas stoves have reached 10.24 million units, and the annual output value is expected to reach a scale of 10 billion yuan. "As one of the family's essential products, the market for gas stoves is still very broad, especially in the vast rural market, there is still much room for growth. From the overall quality point of view, our domestic gas stove products compared with foreign countries, There is no obvious quality gap in first-class products," Liu Yunfeng said.
On the one hand, China's domestic gas stove production technology and technology are not lagging behind. "From a hardware point of view, our mainstream companies, whether raw materials or production technologies, are in line with foreign countries." Li Tao, head of the brand management department of Guangdong Macro Co., Ltd., said that many foreign gas brands are now All of them are manufactured and manufactured domestically, not only in domestic sales but also in international markets, indicating that there is no problem in China's manufacturing process and level. The gap between domestic companies and foreign companies is more reflected in the details. Many foreign products may have more fine workmanship. This is more than the problem of equipment and craftsmanship, but the problem of attitude and philosophy.
It is reported that at present in the domestic market, Chinese brands of household gas stoves occupy an absolutely dominant position, while foreign brands are more inclined to develop a full set of equipment and the main high-end market. “Chinese people’s unique eating habits provide Chinese brands and Chinese companies with more opportunities.†Li Huizhen, vice president of brand management at Guangdong Wanhe New Electric Co., Ltd. believes that domestic gas stoves are not an industry with a high technical threshold. There is no great technical barrier, so there is no obvious difference in the quality of domestic enterprises with foreign countries. In addition, Chinese people like the "big fire" and "stir-fried" and other eating habits, making domestic products more in line with the needs of domestic consumers.
On the other hand, domestic production equipment has been fully able to meet the needs of production. Li Huizhen and Li Tao told the reporter that at present, Wanhe and Wanjiale are basically using domestic production equipment and the quality is completely free of problems. At the same time, raw materials show more diverse features such as glass, stainless steel, ceramics, and microcrystalline. Appearance, also divided into desktop, embedded, electrical combination, integrated and other different categories.
"Different materials can meet the needs of different consumers and there will be some differences in price adjustment. However, there is no problem in terms of quality," Liu Runfeng said. Li Tao said that as long as the manufacturer chooses real materials, no matter what kind of gas stove, it is guaranteed in terms of quality.
Industry concentration needs to be improved It is understood that China currently implements license management for domestic gas stoves. According to the statistics of China National Hardware Association, there are nearly 600 companies that have obtained production licenses nationwide. The well-known domestic brands mainly include Vantage, Wanhe, Wanjiale, Shuaikang, etc., of which the top 50 companies in the industry, the entire market share can reach 60% to 70%.
“After full competition in the 1990s, the competition in the domestic gas-fired kitchen industry in China should now be very full and intense. Although the degree of industry concentration has been increasing, overall, the current industry concentration is not enough. "Liu Fengfeng said that the current market shows that well-known companies and brands mainly attack the primary and secondary markets, while small and medium-sized enterprises put the main battlefield into the status quo in the fourth and fifth-tier markets.
This is because different markets pay different attention to prices, so different products meet the needs of different consumers. But on the other hand, the existence of too many SMEs also makes the quality of products appear uneven.
"There are too many unknown companies and the existence of 'shanzhai' enterprises will inevitably bring about the existence of illegal production." Li Tao said that if new national standards are put into place, they have set clear requirements for energy conservation, but some companies do not To meet the requirements of the new national standard, production is still based on the original technology and process, and then the products are mainly sold to the third and fourth-tier markets, which will inevitably affect the quality level and the overall image of the entire industry, so the entire industry needs to continue to increase the degree of concentration.
Li Huizhen also believes that the low market entry barrier is the main reason for the low concentration of the entire domestic gas stove industry in China. “There is a large difference in the prices of products on the market. This shows that the parts and components used by different companies are different. In addition, well-known companies have different inputs in channels, marketing, brand building, and after-sales services.â€
Li Huizhen said that in the horizontal comparison, in the household appliance industry, the concentration of domestic gas stove industry is low. However, in the vertical comparison, the concentration of the entire industry has been rising. With the enhancement of consumer brand awareness and the survival of the fittest in the market, the concentration of the entire industry will further increase.
In addition to raw materials, production processes, technology, and equipment, domestically produced parts have entered into a mature period. Parts are another factor that has an important influence on the quality of domestic gas stoves. After years of development, the development of China's domestic gas stove parts industry is also gratifying and the quality of products is first class.
It is reported that the industrial subdivision of China's gas stove parts and the whole machine was probably completed in the 1990s. This is marked by the emergence of specialized manufacturers of key components such as controllers (plug valves), burners, pulse igniters, and panels. After the development of the first 10 years of this century, the parts and components industry has grown into a growth period and has entered the threshold of maturity, and has formed two distinctive industrial clusters, the Pearl River Delta and the Yangtze River Delta.
Liu Runfeng told reporters that the upgrading of a product's quality and its core components are the key components. Before the 1990s, many key components of domestic gas stoves in China had to rely on imports. However, after the full development and fierce competition in the spare parts industry, a large number of parts and components brands such as Hesheng have emerged.
On the other hand, well-known companies are also taking the form of independent research and development to improve the quality of their products. Li Tao revealed that in the past, many Chinese companies' burners had to be imported from Italy and other countries. The burning rate was very low, but since the 1990s, they have basically been made domestically. Not only the heat flux but also the key Technical breakthroughs have been made. “For the gas appliance machine, the quality of the accessories is very important, and it will affect and control the service life of the whole machine. Wanhe currently uses its own production in some key parts suppliers. It should be said that the entire domestic The quality of spare parts is not too much of a problem. There is no need to rely on imports to meet the needs of the industry. However, the quality of parts and components of some SMEs may not be fully guaranteed, said Li Huizhen.
It is understood that the growth rate of the total sales value of the gas stove parts industry in China in recent years is at a relatively high level of around 20%. However, in terms of function, performance, material, energy consumption, etc., there is still a gap between domestically produced spare parts and the world's leading level. The fundamental reason is still the investment in business philosophy and research and development funds.
Energy-saving humanity trend The low-carbon concept is gradually infiltrating all aspects of life. At the same time, it also promotes industrial upgrading and structural adjustment in all walks of life. In addition, the low-carbon technologies and products have also been introduced in the cooker industry, which has not changed much for years. “As a household kitchen appliance, the primary issue of gas stoves is safety issues, but this issue has basically been solved. For example, accidental flameout protection devices that have been widely used have been written into national standards to ensure the safety of use. The next step in the development trend of stoves is energy conservation and environmental protection; on the other hand, it is the ease of use that embodies the intelligent design and user-friendly use of gas stoves," said Liu Runfeng.
It is understood that the current annual export volume of gas stoves in China has reached a scale of 2 billion U.S. dollars, and the products are exported to Europe and the United States, and Southeast Asia has occupied a leading share. "After more than 30 years of development, the threshold of technology has already passed. The key to the next step is to achieve breakthroughs in key components. Domestic enterprises should continue to increase R&D investment in key core technologies. After all, domestic brands cannot be limited to domestic ones. The market, but to participate in international competition. It needs to meet the international standards, but also pay attention to other people's habits of life." Li Tao said.
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