High-quality, pure-day, and strong--Shenzhen Daily Chemical Exhibition to create a new height of the industry exhibition

Thanks to the rapid development of the domestic cosmetics industry over the past decade, the development trend of cosmetics exhibitions has become a common practice in these years. However, although there are countless exhibitions and exhibitions on the theme of beauty cosmetics every year, there are few real theme exhibitions with industry influence and scale. Organized by the Asian Cleansing Cosmetics Association, the Guangdong Beauty and Personal Care Products Fair (International Beauty Expo, Shenzhen) will be held in Shenzhen Convention and Exhibition Center from March 10 to 12, 2011. Carry out. Its purely daily exhibition nature, original exhibition area setting and various activities will bring a cool breeze to the further development of the domestic cosmetics industry, and provide an exchange of communication between the vast number of high-quality cosmetic manufacturers, outstanding agents and general consumers. , interactive, display professional platform.

To create a purely Japanese exhibition, innovation brings business opportunities. It is understood that compared with other domestic comprehensive beauty and cosmetics exhibitions, Shenzhen Daily Chemical & Personal Care Products Expo is an international professional cosmetics exhibition with daily products as display objects. According to exhibition organizer Guangzhou Grand Fashion Exhibition Co., Ltd. Exhibition Director General Gao, Shenzhen Daily Chemical and Personal Care Products Expo will have an exhibition area of ​​15,000 square meters, more than 800 standard booths, divided into "international famous products, franchise channel products , Supermarket products, packaging materials and equipment, international KA, franchise chain terminals, and other major professional exhibition area. “In all major exhibition areas, we are divided according to the needs of the market and the needs of the company. One of the purposes of doing so is to easily find the products that they need, and also to better highlight the brand image of the participating companies. With market positioning, agents can see which channel your product is taking at a glance.In addition, our exhibition will invite supermarkets such as Carrefour, China Vanguard, Watsons, Wanning, Thousand Color, Meicheng and Guerlain. Exhibiting as an exhibitor, this is unprecedented in other cosmetics exhibitions in China, and it is the first of its kind. This on-site exhibitor is also a face-to-face opportunity to communicate with mainstream mainstream businesses in China, said Gao.

Strike hard, professional buyers to measure the level of effectiveness of a show, the number and quality of professional buyers are the core indicators of reference. In this regard, Shenzhen General Manager Mr. Gao introduced, “To create a good business atmosphere for all exhibitors and dealers to visit, and effectively bring business opportunities to customers. The organizing committee of Shenzhen Daily Chemical Exhibition held at the exhibition. The publicity and promotion of professional and buyer organizations has invested a lot of manpower, material resources and funds."

Shenzhen International Chemical Exhibition Co., Ltd. established Shenzhen IBE official website (.com) to provide professional, convenient, and efficient electronic information services for all exhibitors, exhibitors, agents, and distributors, and more than 300 media (including newspapers and periodicals) Magazines, networks, cosmetics and DM magazines of various provinces and cities, etc.) established a cooperative relationship to create a strong influence for Shenzhen Daily Chemical Exhibition in the industry.

In addition, Shenzhen Daily Chemical Exhibition reached a strategic partnership with China Cosmetics Weekly, the authoritative magazine of the cosmetics industry, and China Merchants Express Exhibition Co., Ltd., to take full advantage of the influence of the China Cosmetics and Cosmetics Weekly in the industry. The agency resources for the nearly 100 stations of China Merchants Express through trains have invited more than 100,000 daily chemical agents, franchise stores, franchise store owners, KA stores, and commercial super daily chemical procurement managers to visit, negotiate and purchase at the exhibition. Every month, regional investment promotion activities are held in provincial capital cities in China. There are booths for exhibitions at the exhibition hall and there are field staff and face-to-face regional exchanges.

In order to mobilize the majority of daily chemical agents and dealers to visit and purchase at the exhibition site, Shenzhen Daily Chemical Exhibition will cooperate with the “China Wash Cosmetics Weekly” and hold a “Branding and Purchasing Mercedes-Benz” award event. The dealers only need to purchase and pay for the orders. With a certain amount of deposit, there is an opportunity to drive away a purely imported Mercedes-Benz dynamic car at the exhibition site. “The China Wash Cosmetics Weekly” also held a “Branding and Mercedes-Benz” event at the China Beauty Expo held in Shanghai in May 2010. According to our understanding, at that time, the event’s response in the industry was very good. In the end, a customer at the Shanghai Jiaoyun Daily Chemical Co., Ltd. drove away a purely imported Mercedes-Benz car at the scene, and at other exhibitions we could also see luxury car prizes on the spot, most of which were looking like , but we are real material, we do not send the car out, we do not stop.” For the signing pumping Mercedes-Benz activities, the head of Guangzhou Grand Pavilion Exhibition Co., Ltd., such a grandmaster, full of confidence!

According to another report, the organizing committee will jointly organize a substantial number of “VIP” gold buying delegations with more than 20 cosmetic industry associations and chambers of commerce in the country to purchase on the spot, as well as a national franchise jointly selected by the “China Washing Cosmetics Weekly”. The top 100 awarding events of the stores will also be opened at the exhibition site. At that time, excellent franchise stores and store managers from all provinces and cities across the country will debut on the show floor.

Businesses and distributors enthusiastically registered for the exhibition and visited. It is reported that Shenzhen Daily Chemical Exhibition has attracted the attention of the majority of cosmetic manufacturers at the beginning of the exhibition. Most of the booths are now sold out. The reporter contacted the person in charge of the cosmetics company who had enrolled in the exhibition and asked why he chose to attend the Shenzhen Daily Chemical Exhibition. The person in charge said: “The nature of the exhibition (purified daily), the division of the exhibition area, and the exhibition The service projects and other aspects are all tangled in the actual needs of production companies and distributors. At the same time, the exhibition locations are set in an international city that symbolizes high-end, fashion, and openness, whether it is corporate image or product brand. Image is a manifestation."

According to Mr. Gao, the person in charge of the exhibition, he has distributed through exhibitions, professional market distribution, industry media, DM entrainment in various provinces, and gifting of market issuers. In the early stage of the exhibition, he has already distributed 150,000 tickets for development clubs. Work is in full swing. According to General Gao, Shenzhen Daily Chemical Expo website (.com) has a large number of daily chemical dealers from various provinces and cities. The exhibition promoters at each station who exhibited along with the “China Merchants Express” tour promotion activities also said that each site’s “China Merchants Express” activity site has a lot of local dealers to discuss the relevant conditions of the exhibition and register on site. Registration.