The business club on May 4th returned home on the Spring Festival this year and was pleasantly surprised to find that from the provincial capital to our county town, there were a number of outdoor advertisements for Carpoly, of which there were many wall advertisements for engineering paint. In our small town in the south, there are even very standard "Carpoly" and "Wanyi" boutiques, and we have to admire the depth of our network. While rejoicing, there is also a hint of emotion. After all, there are two other stores that compete in the brand, not just our family.
When I was at home, I learned about the paint market in town. In and around the town, the outer wall of the building is not a situation where the tiles “dominate the worldâ€. Everywhere, you can see the beautiful scenery of the brightly-painted paint attire. There are also some villas with elegant styling, fresh and elegant, and suitable colors. People are pleasing to the eye; on the buildings on the Promenade, there are wall advertisements of different brands. What's more, a human tricycle carrying a certain brand of advertising wears streets; many brands of stores have very beautiful Doors, neat shelves and various image displays.
This shows that market competition is ubiquitous and has now penetrated the urban market. With the increase in income of urban residents, changes in consumer attitudes, and the gradual convenience of transportation, we no longer need to enter the city to buy paint. This provides paint manufacturers with a vast market space. Who will eat this big cake?
In order to win the battle in this town market, I think there are three very important factors.
First, the first channel. Have we developed all the towns with spending power. Has our tentacles penetrated into every market with demand and have our sites been fully utilized and blossomed? Whoever opens these channels will take the lead.
Second, followed by the product. Does our product meet the consumer demand of the urban market and can our products influence the value orientation of consumers? Due to the difference in urban income, the impact of prices in the urban market is particularly evident in the cities, and many high-end products are lacking in the urban market. Therefore, in product design, market needs should be fully analyzed. In this regard, it is worth mentioning that, as early as the beginning of 2009, the Engineering Paints Division took the lead in launching the “exterior paint for new town construction†in the industry, thus becoming a knocking stone for the urban market.
Third, training. The traditional town network is usually a "marriage shop" model. The husband is often an oil worker and works outside as a small project. His wife sells goods at home. Both couples do not have professional knowledge of coating theory, nor do they have a complete set of ideas on how to operate the market. This is an increasingly competitive situation today, such a team is like a "guerrilla", the lack of professional knowledge of the armed forces, it is difficult to advance with the times, easy to surpass the rising star. Therefore, training plays a very important role in network construction. It starts with the company's business philosophy, product theory knowledge, professional shopping guide skills, common problem handling, market operation analysis and other aspects. It strives to build a strong “regular army†and strengthens it. Combat capability.
The situation in the home town is only a microcosm of the national market. There are many such urban markets in China, just as the nerve endings of the human body are rich and sensitive to touch. Only the functions of these "neuroterminals" are developed to keep their conduction unimpeded, actively transmitting various neuronal information, and enabling the "human body" to produce movement and secretion activities in order to create a healthier and more energetic "giant". "!
When I was at home, I learned about the paint market in town. In and around the town, the outer wall of the building is not a situation where the tiles “dominate the worldâ€. Everywhere, you can see the beautiful scenery of the brightly-painted paint attire. There are also some villas with elegant styling, fresh and elegant, and suitable colors. People are pleasing to the eye; on the buildings on the Promenade, there are wall advertisements of different brands. What's more, a human tricycle carrying a certain brand of advertising wears streets; many brands of stores have very beautiful Doors, neat shelves and various image displays.
This shows that market competition is ubiquitous and has now penetrated the urban market. With the increase in income of urban residents, changes in consumer attitudes, and the gradual convenience of transportation, we no longer need to enter the city to buy paint. This provides paint manufacturers with a vast market space. Who will eat this big cake?
In order to win the battle in this town market, I think there are three very important factors.
First, the first channel. Have we developed all the towns with spending power. Has our tentacles penetrated into every market with demand and have our sites been fully utilized and blossomed? Whoever opens these channels will take the lead.
Second, followed by the product. Does our product meet the consumer demand of the urban market and can our products influence the value orientation of consumers? Due to the difference in urban income, the impact of prices in the urban market is particularly evident in the cities, and many high-end products are lacking in the urban market. Therefore, in product design, market needs should be fully analyzed. In this regard, it is worth mentioning that, as early as the beginning of 2009, the Engineering Paints Division took the lead in launching the “exterior paint for new town construction†in the industry, thus becoming a knocking stone for the urban market.
Third, training. The traditional town network is usually a "marriage shop" model. The husband is often an oil worker and works outside as a small project. His wife sells goods at home. Both couples do not have professional knowledge of coating theory, nor do they have a complete set of ideas on how to operate the market. This is an increasingly competitive situation today, such a team is like a "guerrilla", the lack of professional knowledge of the armed forces, it is difficult to advance with the times, easy to surpass the rising star. Therefore, training plays a very important role in network construction. It starts with the company's business philosophy, product theory knowledge, professional shopping guide skills, common problem handling, market operation analysis and other aspects. It strives to build a strong “regular army†and strengthens it. Combat capability.
The situation in the home town is only a microcosm of the national market. There are many such urban markets in China, just as the nerve endings of the human body are rich and sensitive to touch. Only the functions of these "neuroterminals" are developed to keep their conduction unimpeded, actively transmitting various neuronal information, and enabling the "human body" to produce movement and secretion activities in order to create a healthier and more energetic "giant". "!
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