High-end furniture brand maintenance is limited to written
The relevant state departments stipulate that the after-sales warranty and maintenance business period of furniture is one year. The author learned from the relevant stores on the high-end furniture floors of Red Star Macalline Pudong Store: Although most furniture brands will provide paid extended warranty and maintenance services beyond the one-year period, they can indeed do a good repair business. But even the maintenance business within the prescribed period is difficult to do, or it is very unprofessional.
On the occasion of the interview, I met Ms. Wu who was buying furniture in the store. She said that the hundreds of thousands of tables in the home were wiped with a damp cloth during maintenance by furniture brand maintenance personnel. A crack appeared soon because of the maintenance. People and maintenance people are not in the same batch, and they do not know how to maintain, so they have caused irreparable losses, but they cannot obtain evidence, so they have to negotiate to see how to coordinate and solve them.
In the furniture industry , there are few dedicated national after-sales service centers and joint warranty services like 3C Digital. To a certain extent, it avoids the problem of dealers' " string goods " , but it also loses some of the high-end consumer market. These consumers value furniture quality and value-added, but they move around the country and even around the world. According to the author's understanding, there are few brands with perfect after-sales service. For example, Meikemeijia, which features high-end American furniture, has after-sales service of " buy furniture once and help move forever " and regular on-site maintenance services. The market share of these well-known brands is less than 10% , and more than tens of thousands of brands are still blank in terms of after-sales value-added services and maintenance.
Traditional high-end furniture maintenance is more difficult to find
Unlike modern brand furniture that is mostly covered with wood lacquer, the high-end furniture such as mahogany furniture and red sandalwood furniture, which has been passed down from generation to generation in modern times, generally have no paint layer on the surface, making maintenance more difficult. With the different climate and storage site environment, the wood has undergone continuous expansion and expansion, which requires more professional maintenance. The author tried to consult several mahogany brands at the store, and few were willing to undertake the repair and maintenance of old mahogany.
A person in charge of the business revealed the mystery to the author: First of all, the old mahogany has been passed down through the years, and it is inevitable that it will touch too humid or dry places, causing internal mildew, corrosion or cracking and discoloration. solved. Secondly, because of the different regional craftsmanship, different styles of mahogany wood require different maintenance methods, but the general mahogany furniture owner rarely knows the origin and craftsmanship of his furniture. Professional maintenance of these old antiques. Most of these craftsmen serve the brand's factories, and spend a lot of manpower, material and financial resources to develop the maintenance market of traditional high-end furniture. For brands, the opportunity cost is too large.
In today's marketization and rapid development of information, the traditional marketing model is gradually being replaced by a new model of service first, there will inevitably be more and more brands will make a fuss about after-sales and maintenance; With the enhancement of financial management concepts, the traditional high-end furniture market will surely attract more and more attention. Perhaps one day in the future, it will become fashionable to ask a brand's professional craftsmen to spend a lot of money to maintain the mahogany of their home, and this field will also become a competitive place for the extension of the industrial chain of furniture companies.
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