Asia-Pacific coil coating market is booming

It is reported that the coil coating market in the Asia Pacific region has grown rapidly, benefiting from the favorable economic development situation and the continuous progress of industrialization in many emerging countries. In particular, the coil coating market in China, Thailand, Indonesia, Singapore and other countries maintained a noticeable growth momentum due to the steady increase in their economic growth. With the lower production and maintenance costs brought about by raw material prices and technological innovations, the Asia-Pacific coil coating market is expected to further increase.

The strong increase in demand prompted the report to point out that the growth of the terminal industry will become one of the major driving forces in the coil coating market. Taking the refrigerator as an example, sales of refrigerators in the Asia-Pacific region have maintained a steady growth in recent years. China and India, among others, have become the leading refrigerator manufacturers in the Asia-Pacific region due to their huge demand and low production costs. At the same time, due to the improvement of the economic situation and the expectation for the coil coating market growth, the high cost threshold of the coil coating market has become less and less.

The high economic growth rate in most countries has brought the five-year steady growth and great development potential to the paint and coating market in the Asia Pacific region. At present, the Asia Pacific region's three largest consumer coil markets are China, South Korea and Japan, which account for 56.1%, 12.7% and 11.8% of the total Asia-Pacific region's share, respectively.

Compared with economically developed regions such as Europe and the United States, the clearer economic situation in the Asia-Pacific region has attracted more investment in the region. The economic growth brought by investment must be accompanied by the booming of the leading industries such as construction, automotive and electronics industries. Development, and the demand from these industries will become a huge driving force for the coil coating market.

Increased competitiveness of enterprises From 2009 to 2011, the compound growth rate of the paint and paint market in the Asia-Pacific region increased by 11%, and the coil coating market accounted for approximately 3% of the entire Asia Pacific paint and coating market. As early as 2009, the Asia-Pacific coil coating market has been valued at 1.21 billion US dollars. The global participants represented by Nippon Paint, AkzoNobel and Valspar occupy the major coil coating market in the Asia Pacific region, of which Nippon is the largest coil coating manufacturer. As the second largest manufacturer after NipponPaint, KCC also has a very eye-catching performance in the Korean market.

At the same time, local manufacturers such as Diversys and Wizcoat in the Philippines, Polycoat in India, Shanghai Coatings Co., Ltd. and Jiangsu Haiba, Taiwanese intellectual and Asian industries, and South Korea’s Samhwa and DPI have also Through a low pricing strategy, and through negotiations with steel manufacturers to gain a better understanding of customer psychology, become leaders in their respective markets. As more and more local coil coating producers combine their business strategies with their customers' strategies, the overseas expansion plans of local coil coating manufacturers are beginning to surface.

Market growth is still risky as a typical pre-paint coating. The consumption of coil coatings has severe limitations. Pre-paint coatings are used only when the unit cost is lower than the finished paint coating, and once pre-painted The performance is unsatisfactory, users have many alternatives to choose from, so the coil coating is only widely used in the construction industry. According to the data, 90% of the coil coating market in the Asia-Pacific region comes from the construction industry. However, due to the cyclical ups and downs in the development of the construction industry, as long as there is a slight change in the construction industry, the coil coating market may be seriously affected. Therefore, it is important to expand the application field of coil coatings through technological research and development and reduce the dependence on the construction industry.

In addition, the environmental regulations in the Asia-Pacific region are not as stringent as in Europe, and the progress in the technology of coil coatings has been slower than in Europe. It is also due to a lack of technological progress that the application of coil coatings in the region has been limited to the construction industry. In Asia Pacific countries such as China and India, the existing regulations are beneficial to traditional coil coating manufacturers who hardly develop new products. Manufacturers are also aware of this and are expanding their markets by cutting prices rather than R&D. However, as the possibility of price reductions in the future is getting smaller and smaller, the insufficiency of technology development will surely hinder the growth of the entire market.

In addition, the fluctuation of raw material prices represented by oil is an important obstacle to the growth of the coil coating market. The coil coating market itself is extremely price-sensitive, because it has an outstanding advantage over finished paint coatings in that coil coating prices are lower. If price advantages are lost, the possibility of re-expansion of the coil coating market is minimal. .