Is the Russian footwear market prosperous?

As we all know, the footwear market has prospered in recent years, but for Russia, it is a superficial phenomenon. According to relevant statistics, in 2009, Russia produced 57.8 million pairs of shoes, an increase of 3.9% from the 55.7 million pairs in 2008. In the same year Russia imported 221.2 million pairs of shoes from abroad, a decrease of 22.3% from 288.5 million pairs in 2008. The average contract price for each pair of shoes is about $10 or 290 roubles. However, the demand for shoes in Russia is still far behind the European countries and the United States. The latest data shows that at present, Russians buy an average of 1.4 pairs of shoes each year. At the same time, Europeans buy an average of 4.5 pairs a year, while Americans purchase an average of 6.5 pairs a year.

Compared with the first quarter of 2009, the footwear market in Russia in the first quarter of 2010 was expressed in physical terms, an increase of 5-10%, expressed in value terms, an increase of 15-20%. Industry sources said that demand for shoes in Russia is recovering and prices are rising.

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