The cabinets purchased by consumers often ignore the hardware accessories that make the cabinets more intelligent and user-friendly. In this decade, Blum may not be well-known to consumers, but its professionalism and quality are given to consumers. Bring more comfortable and more ideal kitchen life.
This stop, let us come to Austria, walk into Blum itself, please invite Philipp Blum, director of Blum Group Greater China, to introduce us to a strong BLUM:
Blum company is located in the Freiberg region of Austria. This is a holiday destination. I am also very honored that our company can take root here and hope that our company will continue to develop here.
Blum was founded by my grandfather Ullens Blum in 1952, and the work between his grandfathers was a blacksmith. The first product he made was horseshoe cleats. That means it can prevent the horseshoe from slipping, as it used to be. At that time, the automobile industry had not yet developed, and Ullens Blum set foot in the furniture hardware industry in 1958. Their first furniture hardware product was a door foot. Their first hinge was developed in 1964, and in 1966 we began to produce roller guides. So far we have insisted on the production of this product series.
At present, we are focusing on the production of three types of products, the first is the hinge series, the second is the flip-up door series, and the third is the drawer guide series. Today we will visit our factory producing flip doors and hinges later.
This is our sales from 2010 to 2011, a total of 1.16 billion euros, or about 9.6 billion in RMB. We also experienced the impact of the financial crisis between 2008 and 2009, and between 2009 and 2010, so you can see the impact of the financial crisis on our sales from the data. The previous year was from July 2010 to June 30, 2011 for our fiscal year. In the last fiscal year, our sales reached 1.16 billion euros. We are very proud because we have recovered from the impact of the financial crisis coming.
There are currently 5304 employees working in Blum. We have nearly 4,000 employees working in Blum, Austria, and then more than 1,000 employees worldwide work for Blum. You can see that we are a big family with orange as the main color.
Another reason for our success also depends on our emphasis on apprenticeship training. There are currently 261 apprentices receiving training in Blum. We are very happy because most of the apprentices are willing to stay in Blum after the training and serve Blum. Blum attaches great importance to training, most of our employees are trained by ourselves, and some technical aspects are also personally trained by us.
The assembly diagram you see now is the sales that we analyzed according to the economic zone. We achieved 55% of sales in the EU countries, 12% in the United States, and then 33% in other countries. The US market accounts for 12% of all our sales. The US market is a market that has been severely affected by the financial crisis.
Philipp Blum, Director, Greater China, Blum Group
Our investment in the previous fiscal year was 84 million euros, and we reinvested the money we earned into plant construction. These 84 million euros are mainly used to invest in the construction of factories and R & D centers. Our globalization process is also relatively fast. At present, we have our branches and agencies in more than 100 countries around the world. We supply to more than 100 countries around the world, and there are 27 branches worldwide. At present, we established the Blum Greek branch in 2012. As you can see, the Blum China branch was established in 2002 and has ten years of development history. This year we will hold a ten-year anniversary of Blum.
Innovation is not just a slogan for us. We firmly believe that innovation is the guarantee for the future, so we are constantly innovating our products. At present, we have more than 1,000 patents worldwide. This is a hinge of a central integrated product that is one of our innovative products. As you can see from this picture, our main body is built into the hinge hinge cup, and the space it occupies is very small. Now everyone sees another example of our innovative product, which is our electric servo system, which is applied to the door. This is our new generation of hidden wood pumping rails. Maybe everyone also saw our latest product at this Milan Home Show. It is our new generation of luxury metal pumping.
Did any of you see it? It is our new generation of luxurious metal pumping. You can see that its lines are very clear and very simple. Now everyone is seeing our luxurious metal pumping series, our drawer series can meet everyone's personalized needs, and everyone can choose the board according to their own preferences. From the right, you can see that our product series has won many awards, such as the Red Dot Award and the Product Design Award. We are constantly pursuing perfect sports. Although the goal of perfection is difficult to achieve, we have been committed to achieving perfect status. An important reason for our success is that we focus on the interests of all customers. But we are very focused on communicating with our products and customers in every aspect of our business. We often communicate face-to-face with our manufacturers, distributors, and installers, and most importantly, with our end consumers.
Everyone sees these four target groups, and they all have different needs. If a product can meet the needs of these four target groups, then we say that it is a successful product.
I know that everyone is more interested in kitchen design. The kitchen has its two sides, one is the appearance and the other is the function. The kitchen must be beautiful in appearance, and its function must be practical from the inside. The products we produce cannot affect the appearance of the kitchen, but we can determine the function of the kitchen.
Our vitality space is based on three principles, the first is the work flow, and the second is the use of space. We must create more effective storage space for the space. In addition, another factor our dynamic space focuses on is dynamic. Kitchen furniture must be comfortable and slide smoothly during operation.
When it comes to innovation, another important thing is the investigation and research of customer needs. We have a special marketing department, and their main task is to focus on the needs of our kitchen. Through this set of Age Explorer age explorer costumes, everyone can experience first-hand the various feelings of the body when using the kitchen after entering the old age, we have our own vitality space exhibition hall, in this exhibition hall we To provide you with mobile kitchen cabinets, one of the creativity of this dynamic space exhibition hall is that we installed rollers under the kitchen cabinets, and everyone can design their own kitchen on site.
The experience of buying a kitchen is similar to the experience of buying a car. First of all, you must test the car, experience its speed, and the feeling it brings to you, before you can decide whether this car is good or bad, and the kitchen is also In this way, as long as you have personally experienced what kind of experience this kitchen design can bring to you on site. Because usually we buy a kitchen, the service life will exceed ten years. Our ultimate goal is to satisfy our customers, so the satisfaction of our end users is the focus of all our activities.
Now let me introduce you to our factory. As mentioned before, our production site is mainly in Austria. There are seven factories in Austria. We will visit our factories No. 2 and No. 3 later. The factory is the factory that produces our drawer series. Factory 4 is relatively close to the hotel where we live. Maybe you have seen Factory 4 on the way. Factory 5 is mainly our stamping and injection molding. We are now in our No. 7 factory, which is our logistics center and production of our flip-up door series products. We have two factories outside Austria. One of them is in the United States and the other is in Brazil. For the American market we have special furniture structures. This means that we must tailor some products for the US market. So in these two factories, we mainly work for the local market.
As you can see in the short video, we have a packaging logistics center in Poland. Another important factor for our success is our emphasis on quality. We not only value product quality, but also service quality, and have a good cooperative relationship with our customers. We are proud that we have obtained IFO9001 certification. At the same time, we also obtained ISO 14001 certification.
Our factory is located in a very beautiful environment, so protecting the environment is also our responsibility and obligation. Therefore, we reduce the environmental impact of our production as much as possible. We have taken many measures to protect the environment at the same time. For example, we use environmentally friendly packaging. In addition, we have adopted a heat recovery series and a groundwater cooling system.
When you visit the factory later, you can see some high-tech factors in our building. For example, our building has thermal insulation. What you just saw is a brief introduction of our company. From our products and our entire building, we can see that orange is the main color of our company. We are two key points. One is internationalization. We need to do a lot of things. The second is specialization. These are our two important aspects.
Now that my introduction has been completed, I sincerely wish you all enjoy this trip to Austria.
About Blum Group:
Blum Group is the world's leading manufacturer of hardware accessories. Blum is headquartered in Hurst, Austria, with products in more than 100 markets worldwide. The company produces flip-up door systems, hinge systems and drawer systems in nine factories in Austria, the United States and Brazil.
With more than 5,300 employees worldwide, it has a turnover of 1 billion euros (equivalent to 9.5 billion yuan) in 2010-2011. Blum entered the Chinese market in 2002. In addition to the China Headquarters in Shanghai, it now has 7 branches in Beijing, Guangzhou, Chengdu, Nanjing, Shenyang, Ningbo and Qingdao.
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